Himalaya complete analysis

1. 1st SEM PROJECT
By-ASTHA JAIN

2. HIMALAYA ANTI- WRINKLE
CREAM
Himalaya Herbals Anti-Wrinkle Cream is
infused with the richness for several
natural extracts like aloe vera, lemon,
grape, sandalwood and red poppy which
help in toning the skin, keeps the skin
hydrated, protects from sun damage
which leads to premature aging.
Delay wrinkles and tone up facial skin.

3. Sector Information
Fast-moving consumer goods (FMCG) sector is the
4th largest sector in the Indian economy with
Household and Personal Care accounting for 50 per
cent of FMCG sales in India. Growing awareness,
easier access and changing lifestyles have been the
key growth drivers for the sector. The urban segment
(accounts for a revenue share of around 55 per cent)
is the largest contributor to the overall revenue
generated by the FMCG sector in India However, in
the last few years, the FMCG market has grown at a
faster pace in rural India compared with urban India.
Semi-urban and rural segments are growing at a
rapid pace and FMCG products account for 50 per
cent of total rural spending.

4. Fast moving consumer goods

5. Classification Of
Fast Moving
Consumer Goods
The S&P BSE Consumer Durables Index has grown at
16 per cent CAGR between 2010-18. The consumer
durables sector in India is expected to grow 8.5 per
cent in 2018-19. Consumer durables index under the
Index of Industrial Production (IIP) has grown 5.5 per
cent year-on-year between April 2018-March 2019.

6. Advantages Of The Fast Moving
Consumer Goods Sector

7. Global Scenario

8. Product Type Consumer Goods
Market

9. HISTORY OF HIMALAY’S
THE company was fo
unded in 1930 by Mr.
Manal with a clear
vision that they want
to serve society by
bringing
Ayurvedic products.
Company staterd its
operations in
Dehradun way back
in the 1930s,
the company later
spread its wings to
MUMBAI.

10. Himalaya’s mission is to make her wellness a part of every home.
We want to be the most trusted company in scientific her bal
health care and most admired for our ethics, values and
commitment to sustainability.
“Establish Himalaya as a science-based, problem-solving, head-to-
heel brand, harnessed from nature's wealth and characterized by
trust and healthy lives”
“Develop markets worldwide with an in-depth and long-term
approach, maintaining at each step the highest ethical standards”
“Ensure that each Himalaya employee strongly backs the
Himalaya promise to exceed the expectations of the consumer,
each time and every time. Nothing less is acceptable”
COMPANY’S MISSION

11. Himalayan Products

12. Market scenario
Himalaya Herbals Anti-Wrinkle Cream is infused
with the richness for several natural extracts like
aloe vera, lemon, grape, sandalwood and red
poppy which help in toning the skin, keeps the
skin hydrated, protects from sun damage which
leads to premature aging. Delay wrinkles and
tone up facial skin.

13. Market Overview
Food & Beverage
19%
Healthcare
31%
Household &
Personal Care
50%
Segment Wise Breakup Of Revenues
Food & Beverage Healthcare Household & Personal Care
45%
55%
Urban - Rural Industry Breakup
Rural
Urban

14. 1. Global Opportunity Analysis and
Industry Forecast, 2018 - 2025

15. 15
L
• Location is a big positive for
the business
• Customer Perception is
positive
• First Mover Advantage
• Inventory
costs are
high
• Threat of
new
entrants
• High Cost of
Products
15
SWOT
ANALYSIS
• Global markets
• Changing Demographics and
Segmentation Variables
• Marketing and promotion
• Big Working
Capital
• High
Dependence
on Raw
Materials
• High
Sensitivity of
Crops

16. Growth Pattern
The FMCG sector has grown from Rs
2,20,852.4 crore (US$ 31.6 billion) in 2011
to Rs 3,68,669.75 crore (US$ 52.75 billion)
in 2017-18

17. HIMALAYA ANTI- WRINKLE
CREAM
Himalaya Herbals Anti-Wrinkle Cream is
infused with the richness for several
natural extracts like aloe vera, lemon,
grape, sandalwood and red poppy which
help in toning the skin, keeps the skin
hydrated, protects from sun damage
which leads to premature aging.
Delay wrinkles and tone up facial skin.

18. Ingredients Of Himalaya
Anti Wrinkle Cream
The Himalaya Anti Wrinkle
Cream is enriched with
active ingredients like alpha
hydroxy acids, skin nutrients,
vitamin E, aloe vera, papaver
rhoeas, vitis vinifera, citrus limon,
santalum album and solanum
lycopersicum.

19. Product Life Cycle :
Himalaya Herbal anti-wrinkle cream

20. Porter’s Five Force Model

21. Industry Size

22. Similar Product Of Himalaya

23. Your Company Name
• For every life
cycle but above
age of 18 years.
• It focuses middle
class people.
• Company also
has sports
oriented cars.
23
SEGMENTING TARGETING POSITIONING
SEGMENTING POSITIONINGTARGETING

24. Maruti Suzuki India
has a diverse product
portfolio and is
present in such
categories of cars as
hatchback,
supermini, SUV,
sedan and van.
One of the key
drivers of volumes of
sale for Maruti Suzuki
has been its ‘value for
money’ strategy. This
comes from its low
cost learning from
years of engineering
in India.
Maruti ‘s service
network spans most
states of India and is
spread across 1400+
cities manufactured
at 2 factories,
Manesar and
Gurgaon with an
annual capacity
exceeding 15 lakh
cars per annum.
Maruti uses unique
advertising methods
to promote its cars
and often ropes in
stars and celebrities
as brand
ambassadors for
various cars models.
4P’S OF MARUTI SUZUKI
PromotionPlacePriceProduct

25. Competitor Products

26. THANK YOU