Nontraditional Marketing including: Person, Place, Cause, Event, and Organization Marketing.

1. NONTRADITIONAL
MARKETING
Sydney Laymon

2. PERSON MARKETING DEFINITION
Involves efforts designed to cultivate the
attention, interest, and preferences of a
target market toward a celebrity or authority
figure

3. EXAMPLES
Celebrities
Political Candidates
Athletes
Entertainers

4. PLACE MARKETING DEFINITION
Attracts customers to particular areas by
landmark, city, state, region, country

5. PLACE MARKETING IS USED FOR
Tourism
Business
Economy

6. CAUSE MARKETING DEFINITION
Identification and marketing of a social
issue, cause, or idea to selected target
markets

7. EXAMPLES
Literacy
Physical Fitness
Awareness of Childhood Obesity
Environmental Protection
Elimination of Birth Defects
Child-Abuse Prevention
Preventing Drunk Driving

8. EVENT MARKETING
Marketing of sporting, cultural, and
charitable activities to selected target
markets

9. EXAMPLES
World Cup
Olympics
World Series
Super Bowl
Red Cross

10. ORGANIZATION MARKETING
Persuades people to accept the goals of,
receive the services of, or contribute in some
way to an organization

11. EXAMPLES
Mutual-Benefit Organizations
Service and Cultural Organizations
Government Organizations
Colleges and Universities

12. WORKS CITED
 Kurtz, David L. Contemporary marketing. 17th ed., South-Western
Cengage Learning, 2016.