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MOVE MORE PEOPLE
THE
CHANGING
NATURE OF
SALES
SUZE
CEO The Nature of Real Estate
Canadian Director, The Real Estate Negotiation Institute.
We are in the People
Moving Business, not
the Lead Generating
Business
The most exciting
breakthrough of the 21st
century will occur not
because of technology
but because of our
expanding concept of
what it means to be
human
–John Naisbitt
Human Trends Expert.
Author of “Mega Trends”
It’s important to prioritize
the people because the
technology changes
underneath our fingers
as we type.
–Lenny Moore
Chief Technology Officer, EMyth
AGENTS ARE
INCREASINGLY SEEN
AS COMMODITIES
DO YOU WANT
TO STAY VIABLE
AND VALUABLE
IN THE
CONNECTION
ECONOMY?
THEN
CONNECT
BE LIKED
BE
TRUSTED
YOURS THEIRS&
EXTERNAL
The
Mechanics of
Selling Real
Estate
Important but
not enough!
INTERNAL?
INTERNAL?
INTERNAL?
BELIEFS
INTERNAL?
EQ= Emotional
Intelligence
SQ=
Social
Intelligence
Empathy
PE=
PRACTICAL
EMPATHY
Meet IDDY
Internal
Dialogue
Distracting
You
We Believe that
Real Estate can be
broken down to
just five simple
steps.
1. Find People
that need to sell
(or buy)
1. Find People that
need to sell (or buy).
2. Build Trust and
Rapport
1. Find People that need
to sell (or buy).
2. Build Trust and Rapport
3. Get the
Appointment
1. Find People that need
to sell (or buy).
2. Build Trust and Rapport
3. Get the Appointment
4. Get the Listing
(or Buyer Agreement) Signed
1. Find People that need to sell (or buy).
2. Build Trust and Rapport
3. Get the Appointment
4. Get the Listing or Buyer Agreement
Signed
5. Fulfill the
Contract
$
EQ
1. Find People
that need to sell
(or buy)
Where do you
need EQ, SQ and
PE in Step One?
2. Build Trust and
Rapport
Where do you
need EQ, SQ and
PE in Step Two?
3. Get the
Appointment
Where do you
need EQ, SQ and
PE in Step Three?
4. Get the Listing
(or Buyer Agreement) Signed
Where do you
need EQ, SQ and
PE in Step four?
5. Fulfill the
Contract $
Where do you
need EQ, SQ and
PE in Step FIVE?
ATTENTION
ATTENTION
Curiosity
Who Wants to
Test it Out?
AWARENESS
ATTENTION
CURIOSITY

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Move more people for inman