®EVOLUTION                        MARKETING                   By Hans SmellinckxTo communicateOr not to communicate       ...
Business Development                                           Innovation                           20 years experience   ...
Beyond pretty pictures                         ®EVOLUTION
Socialmediatypes    ®EVOLUTION
Which type are you?   Scary nut    Social media = the devil!   Fancy nut:    A shiny empty package with    an attitude o...
Which type are you?    Shiny nut:     we do it and look at how WE     do it, but only on social of     course    Stumble...
Which type are you?          Sporty nut:          let’s train, practice and execute            Train: learn how to      ...
But...No ROI= sporty nutbecomes awrong type ofnut...
What are we talking about?      Beyond Facebook!                         ®EVOLUTION
A day in social media...
Focus
Belgian social sphere
It will go wrong...
„cause we are   human
EMOTIONS
“AWAY”
Key to succes
Remember Treat people the way you would like to be  treated in every daily life! When something goes wrong... Think  abo...
So not like this...            ®EVOLUTION
"Youre an idiot and a liar!"
“Let’s hurry home and follow theearthquake news. And don’t forget toorder your favourite KFC menu.”
“Let‟s hurry home and follow the earthquake news.And don‟t forget to order your favorite KFC menu.”
FAILFAST
Every contact is an opportunity...         To win some...    Or to lose!
1 What is your strategy?  2 What is your target audience?    3 Do you have the right processes in place?      4 Do you hav...
It’s all aboutcommunication
1   Be human    2 Be concise      3 Addmit mistakes        4 Accept not being in control           5 Learn from mistakes  ...
Not a Revolution
BRANDS
CHALLENGE
Random Act ofKindness
DATA CLUTTER          BIG          DATA
Connecting                             the dotsCRM          SOCIALWEBSITE                                    Relevant mess...
It’s not a sprint!
It’s a marathon!
€
Questions ?
®EVOLUTION         MARKETINGwww.twitter.com/hanssmellinckx                         ®EVOLUTION
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
How to start with social media?
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How to start with social media?

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VVZC presentation at Lessius "how to start with social media". Overview of best practices and some serious screw-ups

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  • Consumers want to be involvedIf brands don’t communicate , it will be done for them. Technology allows them to do it.Nothing different! Only the tools changed!
  • How to start with social media?

    1. 1. ®EVOLUTION MARKETING By Hans SmellinckxTo communicateOr not to communicate ®EVOLUTION
    2. 2. Business Development Innovation 20 years experience founder Marketing Manager ®Evolution Social Marketing Forum HANS SMELLINCKX Interactive Marketing Social Media Sales & Marketing E-mail Marketing Mobile Marketing Digital Marketing Blogger Metrics, KPI’s & dashboarding Direct Marketing@hanssmellinckxwww.onlinemarketingmanager.be
    3. 3. Beyond pretty pictures ®EVOLUTION
    4. 4. Socialmediatypes ®EVOLUTION
    5. 5. Which type are you?  Scary nut Social media = the devil!  Fancy nut: A shiny empty package with an attitude of “do not speak to me”
    6. 6. Which type are you?  Shiny nut: we do it and look at how WE do it, but only on social of course  Stumble upon nut: we’ll do 500 things at the same time but don’t act me why and how
    7. 7. Which type are you?  Sporty nut: let’s train, practice and execute  Train: learn how to improve your social presence  Practice: many failures make a good project  Execute: let’s do things!  And shine at the right time
    8. 8. But...No ROI= sporty nutbecomes awrong type ofnut...
    9. 9. What are we talking about? Beyond Facebook! ®EVOLUTION
    10. 10. A day in social media...
    11. 11. Focus
    12. 12. Belgian social sphere
    13. 13. It will go wrong...
    14. 14. „cause we are human
    15. 15. EMOTIONS
    16. 16. “AWAY”
    17. 17. Key to succes
    18. 18. Remember Treat people the way you would like to be treated in every daily life! When something goes wrong... Think about the above... Be prepared that something will go wrong
    19. 19. So not like this... ®EVOLUTION
    20. 20. "Youre an idiot and a liar!"
    21. 21. “Let’s hurry home and follow theearthquake news. And don’t forget toorder your favourite KFC menu.”
    22. 22. “Let‟s hurry home and follow the earthquake news.And don‟t forget to order your favorite KFC menu.”
    23. 23. FAILFAST
    24. 24. Every contact is an opportunity... To win some... Or to lose!
    25. 25. 1 What is your strategy? 2 What is your target audience? 3 Do you have the right processes in place? 4 Do you have the right people in place? 5 Start small... But prepare to end bigger.
    26. 26. It’s all aboutcommunication
    27. 27. 1 Be human 2 Be concise 3 Addmit mistakes 4 Accept not being in control 5 Learn from mistakes 6 Imperfection works
    28. 28. Not a Revolution
    29. 29. BRANDS
    30. 30. CHALLENGE
    31. 31. Random Act ofKindness
    32. 32. DATA CLUTTER BIG DATA
    33. 33. Connecting the dotsCRM SOCIALWEBSITE Relevant messagesE-MAIL DATA MINING DATA MODELLING MOBILE
    34. 34. It’s not a sprint!
    35. 35. It’s a marathon!
    36. 36.
    37. 37. Questions ?
    38. 38. ®EVOLUTION MARKETINGwww.twitter.com/hanssmellinckx ®EVOLUTION

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