In an increasingly hyper-intense and complicated world, travellers are searching for connections, life-balance and new experiences. Travellers want to get off the well-worn, tourist trail, escape the 'sea of sameness' and engage in more memorable, local and meaningful experiences. A trip to the neighbourhoods on the city fringe, or to engaging regional villages, may well be on the cards......

1. NEIGHBOURHOODS & TOURISM
The search for meaning ………

2. ESCAPING TO THE HOOD
“

3. WE’RE FACING: WE’RE SEARCHING FOR:
 Crowding, congestion
in big cities
 Human connections - localism,
new ideas
 Dying cities, towns and
regions
 A flourishing place
 Globalised,
homogenised world
fallout
 Authentic cultural experiences,
traditions
 Lack of distinctiveness
& individuality
 Fairness, respect, preservation,
conservation
 Inequality, social
anxiety
 Our limits – recognition that
more growth must be questioned
 Environmental &
societal stress
 Immersive experiences - new
ideas, new skills
 The ‘sea of sameness’
listicle type
‘experiences’
 Creative, connected
neighbourhoods
WITH RAPID URBANISATION COMES CITY
CONGESTION
WITH CITY CONGESTION COMES THE
SEARCH FOR MEANING

4. NEIGHBOURHOODS ARE IMPORTANT TO TOURISM
THIS IS WHY…  Distinctive place DNA [Destination Think]
 Attracts via the destination ‘voice’
 Rich with human stories
 Local culture lives there – the search for
uniqueness of place
 Creates emotional connections, local
engagement
 A window to the creative class
 Creates attractive second tier cities &
revitalization of regional villages - BUT must be
well managed to avoid unintended social &
economic impacts
 Aids social cohesion [but also social problems]
 Can be laboratories to show how new ideas
work e.g. guerilla urbanism (open streets, pavement to
parks, guerilla gardening, places to sit, talk and connect)

5. BUT TOURISM IS IMPORTANT TO NEIGHBOURHOODS ALSO
THIS IS WHY…
 Supports local business
 Leverages the profiles, skills of the
creative class
 Assists with resourcing – attracts
talent
 Diversity improves the fabric of
community - when well designed &
managed
 Connects locals with global
community & ideas
 Vibrant neighbourhoods attract
investment, talent and business
 Creates local ambassadors

6. HOST
COMMUNITY
VISITORPLACE
A sense of place is a unique collection of
qualities and characteristics:
visual, cultural, social, economic and
environmental, that provide meaning to
a location.
Identify these things with the help of
your residents
Great neighbourhoods are vibrant, story-
rich, engaged, loveable, creative,
equitable and profitable and
flourishing…..
PLACE IS MORE THAN A LOCATION ON A MAP
Lygon St, Carlton: ‘Little Italy’
……where history oozes to the pavement