MBA business development plan model

1. Business development plan
Presented by:
• Suyog Ghimire
We proudly present to you our 1st
initiation with typical Nepalese himalayan
taste – HoO products.

2. Introduction:
• HoO is a Nepalese brand which has different products under its brand name, that
is to say, HoO liquor, HoO apple sukuti, HoO dried apricot.
• HoO stands for “H” for Himalaya and “oO” indicates both an apple and apricot, by
this what we mean is , we have taken an apple and apricot as a main fruits to
make our products from a majestic Himalayan range i.e. Mustang.

3. VISION vision statement
mission statement
We are here to provide products with local
Nepalese Himalayan taste and to apply new
technology to ensure quality. We organize
customer success across all teams to provide a
continuous customer experience that results in
long-term and profitable customer
relationships.
To become number 1 brand in Nepal and to
globalize our product far beyond our borders.

4. Ho0 organizational structure:
R & D
manager
Finance
manager
Marketing
manager
Manufacturing
manager
HR
manager
C.E.O

6. TOWS
MATRIX
Key Success Factors
(KSF)
External opportunities (O)
O1 New market
O2 New product & service
O3 New technology
O4 Alliances/co-branding
External Threats (T)
T1 New entrants
T2 Changes in customers favor
T3 New or increases competition
T4 Adverse govt policies
Internal Strength (S)
S1 Unique selling proposition
S2 Diverse products
S3 Traditional (Typical Nepali Style)
S4 Innovation
S5 24/7 customer support available
S6 Online payment
SO
“Maxi-Maxi” Strategy
S1O1 Selling unique & diverse product in
the new market
S4O2 Innovating new product
ST
“Maxi-Mini” Strategy
S4T2 Innovate customized product
S2T3 Introducing to more people over
the country
Internal Weaknesses (W)
W1 Capabilities gap
W2 Financial risk
W3 Resources gap
W4 Product Pricing
W5 Sustainability
W6 Intermediate use
WO
“Mini-Maxi” Strategy
O3W1 New technology will balance
capabilities gap
O2W4 Lower prices for new product
O4W5 Alliances/co-branding with
companies to survive
WT
“Mini-Mini” Strategy
W5T3 Entry into new district before
competition
W2T4 Cooperate with government
W5T2 Engage the customer with constant
rewards

7. Business model canvas of HoO
Key partners
• Local farmers
Key activities
Key resources
Supply area
• People
• machine
• Raw material
Value proposition Customer
relationships
Channels
Cost structure
Revenue streams
• Marketing
• R and D
• Supply chain
management
• 100% natural
flavors
• Low in chemicals
• Retail sales
• Raw materials
• Staff salaries
• Transportation
Marketing area
Financial area
Customer
segments
• Youth
• Women
• Long-term
• Retail stores

8. • Creating brand through exploring new market by using new technology,
trustworthy partners and suppliers and core competency of human resources.
• We believe in delivering uniqueness to the market by assuming Nepalese taste
at reasonable price, so we can target the core group of customers by obtaining
of old customers and bringing more and more new customers to get attracted
by our brand and products.
• Our company came up with the team of intellectuals who had very good
knowledge of how can we operate this company more efficiently and
successfully.

9. Any
Question?

10. Mustang ko maya rahi rahos!!
Thank you!!!