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AYS Global Halal Entrepreneurship Programs

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Ren Jan, Liow, Founder & CEO of award winning company AYS, offers a very special 3-stage "Global Halal Entrepreneurship Programs" aims to train and assist entrepreneurs on setting up, managing and marketing a successful Halal business.

The tips, experience and insights from RJ. Liow will be indispensable to anyone considering venturing into the fast growing halal economy.

Parties who are interested in our above services please write to Mr. RJ. Liow at lrj@ays.com.my.

We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.

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AYS Global Halal Entrepreneurship Programs

  1. 1. “Halal Entrepreneurship” 3-stage learning modules on setting up, managing and marketing of a credible world class Halal business Malaysia’s 1st
  2. 2. There is a single biggest market in the world that has been largely overlooked by many… the Halal market. A New Economy. A Blue Ocean Strategy
  3. 3. “In AYS we aspire to build a sustainable business that goes beyond conventionalbeyond conventional commercial platform. We want to play a part to create the most impact tocreate the most impact to the life of our consumers & community.the life of our consumers & community.” RJ. Liow, Founder & CEO, AYS
  4. 4. Our Vision: To be a trusted brand for International Halal Business Advisory, Halal Ecosystem and M.I.C.E. Our Mission: “To assist our customer partners to be successful in their business endeavor.”
  5. 5. What do we do? 1.Investment in Halal related businesses 2.Services: 1. International market entry & development 2. Halal Entrepreneurship Learning Program 3. Conferences & Business Matching
  6. 6. We create winning brands Picture with Former Prime Minister of Malaysia.
  7. 7. AYS is an award winning industry thought leader We think out of the box, and are able to assist you to fine tuning your operation, prepare and connect you to the international markets
  8. 8. Strong endorsementStrong endorsement from the industryfrom the industry A 1-InnoCert Double A’sA 1-InnoCert Double A’s Rating CompanyRating Company
  9. 9. “… an excellent book by RJ.RJ. Liow, CEO of AYSLiow, CEO of AYS which is fully endorsed by Halal Industry Development Corporation, Malaysia.” Dato’ Seri Mustapa Mohamed Minister of International Trade & Industry, Malaysia RJ. Liow ’s expertise in Halal Industry…
  10. 10. www.marketinghalal.com.my TV interview
  11. 11. Improving the competitiveness of SMEs, Seoul, 2014 12 International Speaking engagement
  12. 12. Improving the competitiveness of SMEs, Seoul, 2014 13 We tailor make MICE program for you (meeting, incentive, conference, exhibition) Our signature program: 2 in 1 Combo “Business Matching + Exhibition” Business Matching
  13. 13. We are the winner of “Halal Tech Challenge 2014”. Organized by Malaysian Global Innovation & Creativity Center (MAGIC). Initiated by Ministry of Finance, Malaysia Picture with Prime Minister of Malaysia.
  14. 14. 16 Introducing AYS’s unique expertise… Wealth of knowledge & hands on experience in the Halal New Economy CEO of AYS receiving “Best Halal Product Award” from the former Prime Minister of Malaysia
  15. 15. AYS: Your partner to diverse categories In the global Halal New Economy AYS will work closely with you to market your Halal products & services as a VALUE PROPOSITION In diverse categories internationally. AYS specialty categories: FMCG industry - food & non-food
  16. 16. 18 Our Signature Program: 3 Stage Training Program on Halal Entrepreneurship Our focus is to provide advice and training to governments, as well as entrepreneurs around the world through the following programs, the foundation for Halal Eco-System: 1.Stage 1 : Setting up a Credible Halal Business 2.Stage 2 : Managing a Profitable & World Class Halal Business 3.Stage 3 : Effective Marketing of Halal Products & Services for Domestic and Global Markets
  17. 17. The concept of Halal itself is very little understood. Most people think it only refers to prohibited meats, but halal is a lot more holistic than that.
  18. 18. Once one understands Halal Toyyibban (what is permissible and wholesome), one will realize that Halal as a concept could be appealing to both Muslims and nonMuslims
  19. 19. The 9th Malaysia Plan (RMK9) and 3rd Industrial Malaysia Plan (IMP3) have identified the Halal industry as the new growth area for Malaysia
  20. 20. Halal is a lifestyle, a quality assurance system Halal needs to be properly marketed, and perhaps rebranded
  21. 21. 3 key contributors to lucrative Halal New Economy USD 2.3 trillion Sizeable and growing Muslim population Sizeable and growing Muslim population Growing economic development in Muslim countries Growing economic development in Muslim countries Emergence of potential Halal markets (China & India) Emergence of potential Halal markets (China & India) Muslim population worldwide (2010) = 1.8 billion Forecasted to grow at twice the rate by 2030 representing 27% of global population “Between 1990 and 2010, GDP per capita for Muslims worldwide has grown at a Cumulative Annual Growth Rate (CAGR) of 6.8% (Global CAGR: 5.0%).” “Chinese Halal markets is worth USD2.1 billion and growing at 10.0% annually.” Source: Islamic Association of ChinaSource: United Nation and IMFSource: Pew Research Centre
  22. 22. The Halal New Economy: •62% of the Global Halal Economy involve food •Halal food is 17% of Global Food Industry •Global Halal Trade: > US$2.3 trillion •Halal Trade: < 10% of Global Trade
  23. 23. 2 fundamental questions: Any difference in marketing a Halal product compared to a non-Halal product? How to make a Halal product appealing to both Muslims and Non-Muslims?
  24. 24. Profile of Principal Speaker/Strategist Founder & CEO: Mr. RJ Liow •Recipient for “Asia’s Thought Leader Award 2012” and many more. •Speak in international conferences such as “World Halal Conference 2014”. •Author of Business BestSeller - “Marketing Halal: Creating New Economy. New Wealth”.
  25. 25. AB. RAZAK BIN OMAR Profile of Principal Trainer: AB. Razak Bin Omar •Master in Development Economics, UK •Hands on experience in developing management excellence practice for Halal Business based on the Business Excellence Framework •Technical Expert from Malaysia for the Asian Productivity Organization (APO), Japan
  26. 26. The 3-stage Halal Entrepreneurship Learning Modules
  27. 27. OBJECTIVES   •Guidance to entrepreneurs on how to set up, manage and market a Halal Business successfully. •To learn from successful companies in the industry
  28. 28. PARTICIPATION   This program is strongly recommended to be attended by the followings: •CEOs from SMEs and Large Enterprise who interested to embark on the Halal Business •Senior Government Officers who are involved actively in promoting the Halal Industry through expansion Halal Business Program •Senior Officer from Halal Agencies •All entrepreneurs who are interested to embark business in Halal Products or Services.
  29. 29.   TRAINING METHODOLOGY •Lecturing •Group Discussion •Case Study •Sharing Session •Study tour
  30. 30. Day/ Time Items Remarks Day 1 8.30am - 5.00pm • Registration • Welcoming Remarks • Ice Breaking Session • Introduction to Halal Business • Understanding Halal Concept • Sharing Session : Tips and Guideline to Start the Halal Business • Check List of Setting up the Halal Business • Case Study : Successful journey on Halal Business, Malaysia Experience Day 1 8.30am - 5.00pm • Presentation on Case Study • Products /Service identification for Halal Business • Risk calculation to venture in Halal Business • Sharing Session – Challenges and Issues to set up the Halal Business. • Group Discussion – Develop action plan to set up Halal Business using SWOT Analysis. • Presentation on action plan • Evaluation and Closing ceremony Stage 1: Primary Stage Setting Up A Credible Halal Business Duration: 2 days
  31. 31. Day One: •Registration •Welcoming Remarks •Ice Breaking Session •Introduction to Halal Business •Understanding Halal Concept •Sharing Session : Tips and Guideline to Start a Halal Business •Check List of Setting up the Halal Business •Case Study : Successful journey on Halal Business, Malaysia Experience
  32. 32. Day Two: •Presentation on Case Study •Products /Service identification for Halal Business •Risk calculation to venture in Halal Business •Sharing Session – Challenges and Issues to set up the Halal Business. •Group Discussion – Develop action plan to set up Halal Business using SWOT Analysis. •Presentation on action plan •Evaluation and Closing ceremony
  33. 33. Stage 2: Intermediate Stage Managing A Profitable & World Class Halal Business Duration: 2 Days
  34. 34. Day One: •Registration •Welcoming Remarks •Ice Breaking Session •Overview the market potential for Halal Business •Introduce ‘ Business Excellence Framework’ for Halal Business •Seven Excellence Dimension in managing Halal Business •Quick gap analysis on business excellence practices of Halal Business •Case Study : Innovation and creativity towards achieving targeted business result.
  35. 35. Day Two: •Presentation on Case Study •Step by step of Effective Strategy to improve business performance •Review the existing Halal Certification program for improvement •Sharing Session – Business management and challenges Issues to set up the Halal Business. •Group Discussion – Develop action plan to set up Halal Business using SWOT Analysis. •Presentation on action plan •Evaluation and Closing Ceremony
  36. 36. Stage 3: Advance Stage Effective Marketing Strategies of Halal Products for Domestic and Global Markets Duration: 2 days
  37. 37. • Arrival of participants and registration • Welcoming remarks • Ice Breaking Session • Introduction to Halal Products • Journey to Set up a Halal Business • Sharing Session: The Future Growth of Halal Business in Malaysia and Global Market • Understanding Marketing Strategy of Halal Product • Group Discussion: Developing Marketing Strategies of Halal Products • Presentation of Group Discussion Findings • Elements of Effective Marketing Strategy • Issues and Challenges in Halal Product Marketing Day One: •Arrival of participants and registration •Welcoming remarks •Ice Breaking Session •Introduction to Halal Products •Journey to Set up a Halal Business •Sharing Session: The Future Growth of Halal Business in Malaysia and Global Market •Understanding Marketing Strategy of Halal Product •Group Discussion: Developing Marketing Strategies of Halal Products •Presentation of Group Discussion Findings •Elements of Effective Marketing Strategy •Issues and Challenges in Halal Product Marketing
  38. 38. Day Two: •Role of HDC and MATRADE in promoting Halal Products •Product positioning to enter domestic/global market •On site visit and plant attachment at the successful halal company •Process involved in preparing halal product towards halal market •Group Discussion : Develop details action plan to venture in halal global market •Presentation of Group Discussion •Expert opinion and feedback on the action plan to enter the halal domestic/global market – Sri Kulai experiences •The Future growth of market share for halal product – domestic and global market •Tips to be successful in Halal Business Marketing •Closing and Certificate Presentation
  39. 39. 41 For more information on AYS & our Handholding Advisory Services: www.ays.com.my www.marketinghalal.com.my Tel: +60-3-6263 8550 or info@ays.com.my

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