2. ABOUT BUDDHA AIRLINES
Buddha Air, a household name in the Nepali aviation sector
has become the trademark of trust and safety in 23 years of its
service
It was found by Surendra Bahadur Basnet and his son Birendra
Bahadur Basnet on 23 April 1996.
Today Buddha airlines conduct around 100 flights a day being
the most trusted domestic airlines in Nepal securing trade mark
of trust and safety.
It has flown over 13.6 million passengers and market share is
currently around 65%.
3. MISSION AND VISION
STATEMENT
Mission: “To be the domestic and international market leader in air
transportation, setting industry standards for safety and security,
providing world class customer service, creating an open and
participatory work environment.
Vision: “A trustworthy Airline providing the best service to its customer.”
4. EFE MATRIX
External Factor Evaluation (EFE) Matrix is a strategic
analysis tool used to evaluate firm’s external environment
and to reveal its strengths as well as weaknesses.
It allows company to make strategists by evaluating
economic, social, cultural, demographic, environmental,
political, governmental, legal, technological and
competitive information.
EFE Matrix indicates whether the firm is able to effectively
take advantage of existing opportunities along with
minimizing the external threats.
5. EFE Matrix
BUDDHA AIRLINES
Opportunities Weightage Rating Weighted score Remarks
Better customer service 8% 3 0.24On time and continuous
Adopt new technologies 6% 2 0.12Training and learning
Implement new plan & strategies 8% 2 0.16Differen set of challenges
Growing demand for adventures travels 10% 4 0.4Fastest growing
New mode of transport 10% 4 0.4Safety and low prices
Expansion on routes 8% 5 0.4Adding more routes
Threats
Covid - 19 10% 4 0.4Its has affected the whole economy
Fuel price 6% 2 0.12Leads to price hike in ticket
Political instability 8% 1 0.08Unstable government
Limited routes 9% 2 0.18Few routes in Nepal & no route abroad
Aggressive competition 8% 3 0.24Many competitors
Delay take off and landing 9% 2 0.18Late depature & arrival time
TOTAL 100% 2.92
6. IFE MATRIX
Internal Factor Evaluation (IFE) Matrix is a strategy
tool used to evaluate firm’s internal environment
and to reveal its strengths as well as weaknesses.
The IFE Matrix together with the EFE matrix is a
strategy formulation tool that can be utilized to
evaluate how a company is performing in regards
to identified internal strengths and weaknesses of
a company
7. IFE MATRIX
A strategy tool used to evaluate firm's internal environment.
To reveal its strengths as well as weaknesses.
Assign a weight that ranges from 0.00 to 1.00 to each factor.
8. IFE Matrix
BUDDHA AIRLINES
STRENGHT Weightage(a) Rating(b) Weighted score(a*b)
Safe and sanitized 0.08 3 0.24
Experienced airline company 0.09 2 0.18
Brand image 0.12 4 0.48
Online ticket booking 0.11 3 0.33
Skilled and experienced employees 0.01 4 0.4
WEAKNESS
Shortage of minimum facilities in airports 0.08 2 0.16
Limited fleet size 0.1 3 0.3
Limited operation capacity 0.09 3 0.27
Flight delays 0.11 2 0.22
High operations cost 0.12 3 0.36
TOTAL 1 2.94
9. Strength
Safe and Sanitized
Experience airline service
Brand image
Online ticket booking
Skilled and experienced employee
Followed safety protocols
Weakness
Shortage of minimum facilities in airport
Limited fleet size
Limited operation capacity
Flight delays
High operation cost
Social and political instability
Opportunity
Better customer service
Adopt new technologies
Implement new plan & strategies
Growing demand for adventure travel
New mode of transport
Expansion of routes nationally and
international
Threat
COVID-19
Fuel price
Political stability
Limited routes
Aggressive competition
Delay take-off and landing
SWOT Analysis
10. RECOMMENDATION
More flights should be added to various tourist destination
in Nepal.
Compensation package for passengers.
Better in-flight meals rather than giving toffee and peanuts.
Flow of Information for delay flights.
Token of love for valued customers.