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EFE MATRIX OF
BUDDHA
AIRLINES
Presented by:
Suyog Ghimire
ABOUT BUDDHA AIRLINES
Buddha Air, a household name in the Nepali aviation sector
has become the trademark of trust and safety in 23 years of its
service
It was found by Surendra Bahadur Basnet and his son Birendra
Bahadur Basnet on 23 April 1996.
Today Buddha airlines conduct around 100 flights a day being
the most trusted domestic airlines in Nepal securing trade mark
of trust and safety.
It has flown over 13.6 million passengers and market share is
currently around 65%.
MISSION AND VISION
STATEMENT
Mission: “To be the domestic and international market leader in air
transportation, setting industry standards for safety and security,
providing world class customer service, creating an open and
participatory work environment.
Vision: “A trustworthy Airline providing the best service to its customer.”
EFE MATRIX
External Factor Evaluation (EFE) Matrix is a strategic
analysis tool used to evaluate firm’s external environment
and to reveal its strengths as well as weaknesses.
It allows company to make strategists by evaluating
economic, social, cultural, demographic, environmental,
political, governmental, legal, technological and
competitive information.
EFE Matrix indicates whether the firm is able to effectively
take advantage of existing opportunities along with
minimizing the external threats.
EFE Matrix
BUDDHA AIRLINES
Opportunities Weightage Rating Weighted score Remarks
Better customer service 8% 3 0.24On time and continuous
Adopt new technologies 6% 2 0.12Training and learning
Implement new plan & strategies 8% 2 0.16Differen set of challenges
Growing demand for adventures travels 10% 4 0.4Fastest growing
New mode of transport 10% 4 0.4Safety and low prices
Expansion on routes 8% 5 0.4Adding more routes
Threats
Covid - 19 10% 4 0.4Its has affected the whole economy
Fuel price 6% 2 0.12Leads to price hike in ticket
Political instability 8% 1 0.08Unstable government
Limited routes 9% 2 0.18Few routes in Nepal & no route abroad
Aggressive competition 8% 3 0.24Many competitors
Delay take off and landing 9% 2 0.18Late depature & arrival time
TOTAL 100% 2.92
IFE MATRIX
Internal Factor Evaluation (IFE) Matrix is a strategy
tool used to evaluate firm’s internal environment
and to reveal its strengths as well as weaknesses.
The IFE Matrix together with the EFE matrix is a
strategy formulation tool that can be utilized to
evaluate how a company is performing in regards
to identified internal strengths and weaknesses of
a company
IFE MATRIX
 A strategy tool used to evaluate firm's internal environment.
 To reveal its strengths as well as weaknesses.
Assign a weight that ranges from 0.00 to 1.00 to each factor.
IFE Matrix
BUDDHA AIRLINES
STRENGHT Weightage(a) Rating(b) Weighted score(a*b)
Safe and sanitized 0.08 3 0.24
Experienced airline company 0.09 2 0.18
Brand image 0.12 4 0.48
Online ticket booking 0.11 3 0.33
Skilled and experienced employees 0.01 4 0.4
WEAKNESS
Shortage of minimum facilities in airports 0.08 2 0.16
Limited fleet size 0.1 3 0.3
Limited operation capacity 0.09 3 0.27
Flight delays 0.11 2 0.22
High operations cost 0.12 3 0.36
TOTAL 1 2.94
Strength
 Safe and Sanitized
 Experience airline service
 Brand image
 Online ticket booking
 Skilled and experienced employee
 Followed safety protocols
Weakness
 Shortage of minimum facilities in airport
 Limited fleet size
 Limited operation capacity
 Flight delays
 High operation cost
 Social and political instability
Opportunity
 Better customer service
 Adopt new technologies
 Implement new plan & strategies
 Growing demand for adventure travel
 New mode of transport
 Expansion of routes nationally and
international
Threat
 COVID-19
 Fuel price
 Political stability
 Limited routes
 Aggressive competition
 Delay take-off and landing
SWOT Analysis
RECOMMENDATION
More flights should be added to various tourist destination
in Nepal.
Compensation package for passengers.
 Better in-flight meals rather than giving toffee and peanuts.
 Flow of Information for delay flights.
Token of love for valued customers.
Buddha airlines matrix

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Buddha airlines matrix

  • 2. ABOUT BUDDHA AIRLINES Buddha Air, a household name in the Nepali aviation sector has become the trademark of trust and safety in 23 years of its service It was found by Surendra Bahadur Basnet and his son Birendra Bahadur Basnet on 23 April 1996. Today Buddha airlines conduct around 100 flights a day being the most trusted domestic airlines in Nepal securing trade mark of trust and safety. It has flown over 13.6 million passengers and market share is currently around 65%.
  • 3. MISSION AND VISION STATEMENT Mission: “To be the domestic and international market leader in air transportation, setting industry standards for safety and security, providing world class customer service, creating an open and participatory work environment. Vision: “A trustworthy Airline providing the best service to its customer.”
  • 4. EFE MATRIX External Factor Evaluation (EFE) Matrix is a strategic analysis tool used to evaluate firm’s external environment and to reveal its strengths as well as weaknesses. It allows company to make strategists by evaluating economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive information. EFE Matrix indicates whether the firm is able to effectively take advantage of existing opportunities along with minimizing the external threats.
  • 5. EFE Matrix BUDDHA AIRLINES Opportunities Weightage Rating Weighted score Remarks Better customer service 8% 3 0.24On time and continuous Adopt new technologies 6% 2 0.12Training and learning Implement new plan & strategies 8% 2 0.16Differen set of challenges Growing demand for adventures travels 10% 4 0.4Fastest growing New mode of transport 10% 4 0.4Safety and low prices Expansion on routes 8% 5 0.4Adding more routes Threats Covid - 19 10% 4 0.4Its has affected the whole economy Fuel price 6% 2 0.12Leads to price hike in ticket Political instability 8% 1 0.08Unstable government Limited routes 9% 2 0.18Few routes in Nepal & no route abroad Aggressive competition 8% 3 0.24Many competitors Delay take off and landing 9% 2 0.18Late depature & arrival time TOTAL 100% 2.92
  • 6. IFE MATRIX Internal Factor Evaluation (IFE) Matrix is a strategy tool used to evaluate firm’s internal environment and to reveal its strengths as well as weaknesses. The IFE Matrix together with the EFE matrix is a strategy formulation tool that can be utilized to evaluate how a company is performing in regards to identified internal strengths and weaknesses of a company
  • 7. IFE MATRIX  A strategy tool used to evaluate firm's internal environment.  To reveal its strengths as well as weaknesses. Assign a weight that ranges from 0.00 to 1.00 to each factor.
  • 8. IFE Matrix BUDDHA AIRLINES STRENGHT Weightage(a) Rating(b) Weighted score(a*b) Safe and sanitized 0.08 3 0.24 Experienced airline company 0.09 2 0.18 Brand image 0.12 4 0.48 Online ticket booking 0.11 3 0.33 Skilled and experienced employees 0.01 4 0.4 WEAKNESS Shortage of minimum facilities in airports 0.08 2 0.16 Limited fleet size 0.1 3 0.3 Limited operation capacity 0.09 3 0.27 Flight delays 0.11 2 0.22 High operations cost 0.12 3 0.36 TOTAL 1 2.94
  • 9. Strength  Safe and Sanitized  Experience airline service  Brand image  Online ticket booking  Skilled and experienced employee  Followed safety protocols Weakness  Shortage of minimum facilities in airport  Limited fleet size  Limited operation capacity  Flight delays  High operation cost  Social and political instability Opportunity  Better customer service  Adopt new technologies  Implement new plan & strategies  Growing demand for adventure travel  New mode of transport  Expansion of routes nationally and international Threat  COVID-19  Fuel price  Political stability  Limited routes  Aggressive competition  Delay take-off and landing SWOT Analysis
  • 10. RECOMMENDATION More flights should be added to various tourist destination in Nepal. Compensation package for passengers.  Better in-flight meals rather than giving toffee and peanuts.  Flow of Information for delay flights. Token of love for valued customers.