You don't need to spend a lot of money to get started creating videos for your content marketing. Use the camera and lighting you already have and focus on being yourself, engaging with the camera, and delivering a clear, concise message. Let your friends, fans, and followers get to know the real you -- not some high-tech studio interpretation of you that will look still and awkward. Be yourself and share your message!

1. 3Waysto$pend TooMuch on
Video Creation
Paying a Monthly Subscription for
“Push Button” Video Software
Explore dozens of free or low-cost websites and mobile apps
Thinking You Need to Hire
an Expensive Videographer
Get started with your digital camera, camcorder or smart phone
Buying a Lotof Fancy Equipment
for a Home Studio
Try a mini-tripod and a desk lamp, small ring light or sunlight
Use what you have to get started with video creation. As your skills
and confidence grow – and as you begin to increase revenue with
your videos, you can invest later in upgrading your equipment, little
by little.
Get feedback from others you trust about balancing cost against
quality. Focus initially on:
• Engagement and eye contact with the camera
• Sharing a clear and concise message
• Using a simple, clean, well-lit background
• And the best microphone you can afford
People want to see YOU. The more real you appear on video, the
more they will feel like they know you and trust you.
And the more you keep it simple, the more you can relax and be
yourself on camera!
Instead…
Instead…
Instead…
Don’t forget to mix up your on-camera videos with other styles like
animated short social videos that can be made very quickly and easily.
To learn more, please visit: Facebook.com/PowerPointQueenRules
OR YouTube.com/CreativeMarketingTV1