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PowerPoint
  Queen
 Presents:
When are bullet points
     a good choice?
                    •
                    •
                    •
             ...
Most presentation advisors
    now recommend slides with


>   more pictures
                    &
                       ...
And many recommend avoiding
        bullet points
           •
           •
           •
           •
•
•
•
•
•
•
•
Bullet points bear the brunt of jokes –
  as well as more serious critiques
     of PowerPoint presentations
But the problem is NOT
 putting a bullet point
      in front of a
      block of text
The problem is too much text
  for your audience to read
    while they’re trying to
        listen to you!
So are there times when bullet
  points are a good choice?
bullet
      •              ‣
                 bullet         ∘ bullet

      •              ‣          ∘
                ...
In traditional terms, this was
 referred to as a bulleted list.




In common usage today, that list
    has come to be kn...
•
•
•   In other words,
•
•
•   bullet points are
•   perfect for lists
•
•
Let me see who’s
been naughty and
 who’s been nice
Well, maybe
not that list!
•
•
•
•   If bullet points are
•
•   perfect for lists . . .
•
•
•
then how did we go from lists . . .
 •   Ampersand    &
 •   Apostrophe   ‘
 •   Asterisk     *
 •   Backslash    
 •   Bu...
then how did we go from lists to this?
 •   Ampersand    &
 •   Apostrophe   ‘   The Social Media Manager Role
 •   Asteri...
then how did we go from lists to this?
 •   Ampersand    &
 •   Apostrophe   ‘   The Social Media Manager Role
 •   Asteri...
According to
     http://oxforddictionaries.com,

  “Bullet points are used to draw
attention to important information
 . ...
In marketing, public relations,
   and copywriting, bullet points
          are often used

•  to draw attention to import...
I propose there are 3     situations
     when bullet point lists, or
   bulleted lists, are acceptable
 or even recommend...
#1
 Lists are much easier to read in
web-based, unnarrated slideshows
    than in live presentations

             •
Unnarrated slideshows, viewed on
  a computer screen or a mobile
   device, are more like written
documents than like pres...
Most people don’t mind reading
more text when they control how
 quickly to advance the slides

               AND
 they’re...
But even in an unnarrated,
 viewer-controlled slideshow,
don’t overwhelm your viewers
    with too much reading
But even in an unnarrated,
 viewer-controlled slideshow,
don’t overwhelm your viewers
    with too much reading

        I...
• Keep the font size fairly large

• Keep the writing at a 6th to 8th
      grade reading level

• Make sure the text is e...
#2
For a live, large-room presentation,
     stick to one idea per slide
   Don’t distract your audience
from listening to...
If you absolutely must
    show a list on screen
 during a live presentation,

keep it short and easy to read
  from the b...
And definitely – DON’T
   READ THE LIST OUT LOUD!

Show the slide and just give your
 audience a moment to read it
  befor...
And definitely – DON’T
READ THE LIST OUT LOUD!
     The #1 complaint from most audience
   surveys is that the presenter r...
If the list is long or contains critical
    information the audience will
          want to remember,

make the list avai...
One great way to do this is to
      give them an easy URL
     (display it large on a slide)
  where they can download th...
#3
The 3rd scenario is sometimes
  referred to as “boardroom
presentations”, as opposed to
   “ballroom presentations”
   ...
“Boardroom
         presentations”
           refers to …



 presentations given to a small
audience at a business meetin...
In those more informal and
    more intimate situations,
 a presentation can become the
impetus for a group discussion of
...
The slides may be accompanied by
   a live, spoken presentation,

 or they may be distributed as a
  reading deck or brief...
At times, the slides may even
      substitute for a spoken
presentation – when they are sent
   to someone who is unable ...
These “boardroom presentations”
 can utilize more written text, but
  must present clear and concise
   information in a w...
Bullet points may be a good way to
quickly summarize key points in a
    “boardroom presentation”
Bullet points can work in a
“boardroom presentation” because:
Bullet points can work in a
“boardroom presentation” because:
1. Everyone can easily see and read
the slides (before, duri...
Bullet points can work in a
“boardroom presentation” because:
1. Everyone can easily see and read
the slides (before, duri...
Bullet points can work in a
“boardroom presentation” because:
1. Everyone can easily see and read
the slides (before, duri...
But “boardroom presentation” is a
 unique style that requires careful
  preparation of your persuasive
message, with stori...
The audience for a “boardroom
presentation” will have little patience
      for a boring, rambling, or
       lackluster p...
•
•
•
•
•
•
•
•
•
•
•
To summarize
my points . . .
Here are 2 more tips from
http://oxforddictionaries.com:

“Bullet points tend to have
more impact if their text is
     re...
“… try to use them sparingly:
too many bullet-pointed sections
in the same document will mean
     that their impact is lo...
When are bullet points a good choice?
When are bullet points a good choice?
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When are bullet points a good choice? Slide 1 When are bullet points a good choice? Slide 2 When are bullet points a good choice? Slide 3 When are bullet points a good choice? Slide 4 When are bullet points a good choice? Slide 5 When are bullet points a good choice? Slide 6 When are bullet points a good choice? Slide 7 When are bullet points a good choice? Slide 8 When are bullet points a good choice? Slide 9 When are bullet points a good choice? Slide 10 When are bullet points a good choice? Slide 11 When are bullet points a good choice? Slide 12 When are bullet points a good choice? Slide 13 When are bullet points a good choice? Slide 14 When are bullet points a good choice? Slide 15 When are bullet points a good choice? Slide 16 When are bullet points a good choice? Slide 17 When are bullet points a good choice? Slide 18 When are bullet points a good choice? Slide 19 When are bullet points a good choice? Slide 20 When are bullet points a good choice? Slide 21 When are bullet points a good choice? Slide 22 When are bullet points a good choice? Slide 23 When are bullet points a good choice? Slide 24 When are bullet points a good choice? Slide 25 When are bullet points a good choice? Slide 26 When are bullet points a good choice? Slide 27 When are bullet points a good choice? Slide 28 When are bullet points a good choice? Slide 29 When are bullet points a good choice? Slide 30 When are bullet points a good choice? Slide 31 When are bullet points a good choice? Slide 32 When are bullet points a good choice? Slide 33 When are bullet points a good choice? Slide 34 When are bullet points a good choice? Slide 35 When are bullet points a good choice? Slide 36 When are bullet points a good choice? Slide 37 When are bullet points a good choice? Slide 38 When are bullet points a good choice? Slide 39 When are bullet points a good choice? Slide 40 When are bullet points a good choice? Slide 41 When are bullet points a good choice? Slide 42 When are bullet points a good choice? Slide 43 When are bullet points a good choice? Slide 44 When are bullet points a good choice? Slide 45 When are bullet points a good choice? Slide 46 When are bullet points a good choice? Slide 47 When are bullet points a good choice? Slide 48 When are bullet points a good choice? Slide 49 When are bullet points a good choice? Slide 50 When are bullet points a good choice? Slide 51
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Download a free report from http://PresentationsWithResults.com/gift

This 15-page report goes into more detail about the ideas in this slideshow, including when to avoid bullet points and when to use them, with certain restrictions.

The report also discusses ideas for planning the most engaging content that will lead your audience to take action at the end of your presentations.

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When are bullet points a good choice?

  1. 1. PowerPoint Queen Presents:
  2. 2. When are bullet points a good choice? • • • • By Susan Joy Schleef http://PresentationsWithResults.com https://www.Facebook.com/PowerPointQueenRules
  3. 3. Most presentation advisors now recommend slides with > more pictures & < less text
  4. 4. And many recommend avoiding bullet points • • • •
  5. 5. • • • • • • •
  6. 6. Bullet points bear the brunt of jokes – as well as more serious critiques of PowerPoint presentations
  7. 7. But the problem is NOT putting a bullet point in front of a block of text
  8. 8. The problem is too much text for your audience to read while they’re trying to listen to you!
  9. 9. So are there times when bullet points are a good choice?
  10. 10. bullet • ‣ bullet ∘ bullet • ‣ ∘ triangular white bullet bullet bullet According to Wikipedia.org, bullet • is a typographical symbol ‣ triangular bullet ∘ white bullet or•glyph used to‣ introduce ∘ “A bullet triangular bullet white bullet bullet • ‣ ∘ items in a list.” triangular white bullet bullet bullet bullet • ‣ triangular bullet ∘ white bullet
  11. 11. In traditional terms, this was referred to as a bulleted list. In common usage today, that list has come to be known as bullet points.
  12. 12. • • • In other words, • • • bullet points are • perfect for lists • •
  13. 13. Let me see who’s been naughty and who’s been nice
  14. 14. Well, maybe not that list!
  15. 15. • • • • If bullet points are • • perfect for lists . . . • • •
  16. 16. then how did we go from lists . . . • Ampersand & • Apostrophe ‘ • Asterisk * • Backslash • Bullet • • Caret ^ • Dagger † • Hyphen - • Pilcrow ¶ • Section § • Tilde ~
  17. 17. then how did we go from lists to this? • Ampersand & • Apostrophe ‘ The Social Media Manager Role • Asterisk * • Developed to help corporations market with social media • Backslash • Bullet • A Social Media Manager • Creates and shares content on • Caret ^ many social sites • Dagger † • Or finds and shares suitable • Hyphen - content created by others • Pilcrow ¶ • While interacting with the company’s friends and followers • Section § • Tilde ~
  18. 18. then how did we go from lists to this? • Ampersand & • Apostrophe ‘ The Social Media Manager Role • Asterisk * • Developed to help corporations market with social media • Backslash • Bullet • A Social Media Manager • Creates and shares content on • Caret ^ many social sites • Dagger † • Or finds and shares suitable • Hyphen - content created by others • Pilcrow ¶ • While interacting with the company’s friends and followers • Section § • Tilde ~
  19. 19. According to http://oxforddictionaries.com, “Bullet points are used to draw attention to important information . . . so that a reader can identify the key issues and facts quickly.”
  20. 20. In marketing, public relations, and copywriting, bullet points are often used • to draw attention to important items •by making them look different than •the surrounding blocks of text
  21. 21. I propose there are 3 situations when bullet point lists, or bulleted lists, are acceptable or even recommended on slides • • •
  22. 22. #1 Lists are much easier to read in web-based, unnarrated slideshows than in live presentations •
  23. 23. Unnarrated slideshows, viewed on a computer screen or a mobile device, are more like written documents than like presentations
  24. 24. Most people don’t mind reading more text when they control how quickly to advance the slides AND they’re not trying to read and listen at the same time!
  25. 25. But even in an unnarrated, viewer-controlled slideshow, don’t overwhelm your viewers with too much reading
  26. 26. But even in an unnarrated, viewer-controlled slideshow, don’t overwhelm your viewers with too much reading I don’t have time to read that much!
  27. 27. • Keep the font size fairly large • Keep the writing at a 6th to 8th grade reading level • Make sure the text is engaging and appealing – something they WANT to read
  28. 28. #2 For a live, large-room presentation, stick to one idea per slide Don’t distract your audience from listening to you, the speaker, by giving them too much to read on the screen • •
  29. 29. If you absolutely must show a list on screen during a live presentation, keep it short and easy to read from the back of the room
  30. 30. And definitely – DON’T READ THE LIST OUT LOUD! Show the slide and just give your audience a moment to read it before you continue speaking
  31. 31. And definitely – DON’T READ THE LIST OUT LOUD! The #1 complaint from most audience surveys is that the presenter reads directly from their slides!
  32. 32. If the list is long or contains critical information the audience will want to remember, make the list available in a handout so they’re not trying to copy the whole list in their notes instead of listening to you
  33. 33. One great way to do this is to give them an easy URL (display it large on a slide) where they can download the handout – perhaps requiring them to enter their name and email
  34. 34. #3 The 3rd scenario is sometimes referred to as “boardroom presentations”, as opposed to “ballroom presentations” • • •
  35. 35. “Boardroom presentations” refers to … presentations given to a small audience at a business meeting in a small room
  36. 36. In those more informal and more intimate situations, a presentation can become the impetus for a group discussion of the ideas presented on the slides
  37. 37. The slides may be accompanied by a live, spoken presentation, or they may be distributed as a reading deck or briefing deck to be read before, during, or after the meeting
  38. 38. At times, the slides may even substitute for a spoken presentation – when they are sent to someone who is unable to attend the meeting
  39. 39. These “boardroom presentations” can utilize more written text, but must present clear and concise information in a way that is persuasive and targeted to business decision-making
  40. 40. Bullet points may be a good way to quickly summarize key points in a “boardroom presentation”
  41. 41. Bullet points can work in a “boardroom presentation” because:
  42. 42. Bullet points can work in a “boardroom presentation” because: 1. Everyone can easily see and read the slides (before, during, or after) 2. The audience has time to read the slides (before, during, or after) without trying to listen at the same time 3. The audience is highly motivated and looking for information to help them make a business decision
  43. 43. Bullet points can work in a “boardroom presentation” because: 1. Everyone can easily see and read the slides (before, during, or after) 2. The audience has time to read the slides (before, during, or after) without trying to listen at the same time 3. The audience is highly motivated and looking for information to help them make a business decision
  44. 44. Bullet points can work in a “boardroom presentation” because: 1. Everyone can easily see and read the slides (before, during, or after) 2. The audience has time to read the slides (before, during, or after) without trying to listen at the same time 3. The audience is highly motivated and looking for information to help them make a business decision
  45. 45. But “boardroom presentation” is a unique style that requires careful preparation of your persuasive message, with stories and pictures, as well as attention to developing the logic and evidence to support your business proposal
  46. 46. The audience for a “boardroom presentation” will have little patience for a boring, rambling, or lackluster presentation! Don’t waste their time!
  47. 47. • • • • • • • • • • • To summarize my points . . .
  48. 48. Here are 2 more tips from http://oxforddictionaries.com: “Bullet points tend to have more impact if their text is relatively short.”
  49. 49. “… try to use them sparingly: too many bullet-pointed sections in the same document will mean that their impact is lost.”
  • SandraSmith599012

    Dec. 4, 2021
  • VaneOdas

    Jan. 21, 2016

Download a free report from http://PresentationsWithResults.com/gift This 15-page report goes into more detail about the ideas in this slideshow, including when to avoid bullet points and when to use them, with certain restrictions. The report also discusses ideas for planning the most engaging content that will lead your audience to take action at the end of your presentations.

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