O'BitZ is a nutritious multigrain pasta that is rich in fiber and protein. It comes in assorted shapes and can be cooked in just 5 minutes. The target segments for O'BitZ include office workers, youth, and health conscious mothers aged 24-30 and 32-40. These segments vary in their taste preferences, consumption rates, and price sensitivity. The document discusses positioning O'BitZ against competitors in the pasta/noodles category and explores future opportunities, such as how to effectively communicate its healthy value proposition and whether it will cannibalize sales of the popular Maggie brand.

1. O’BitZ
“O Yes….its Yummy”

2. 5% Walnut
Powder
25% Multigrain 25% Wheat 45% Oats
O’BitZ
Description
O’Bitz brings you NUTRI RICH pasta-Tastes delicious and very good for health. Cook instantly
in just 5 minutes. O’Bitz are assorted shape pasta made from multigrain Atta which is rich in
Fiber and Protein. Have it anytime in a day.

3. LIFESTYLE
HEALTH
CONSCIOUS
(Office Goers)
Youth
Cool
Health Conscious
(Mothers)
AGE 24-30 14-22 32-40
SEX MALE FEMALE MALE FEMALE FEMALE
Taste Preference Med Med High High High
Consumption
Rate
High Med High High Med
Price Sensitivity Med High Low Low Med
SEGMENT
ATTRACTIVENESS
High High High Med High
Segmentation & Targeting

4. Positioning
Nutrients rich
cost
lowhigh
high
low
• O-Bitz
• Maggie
• Aata noodles
• Noodles
• Cup noodles
• Oats noodles
• Pasta

5. Scope
Future Scope: This is an attempt from nestle to make your mornings Healthy &
Enjoyable.
However, how can this
value proposition be communicated to the customers in the best possible manner?
How will this affect the sales of Normal Maggie?
Will Maggie lovers shift to a healthier option or will they stick to the
tasty evergreen Maggie which has been there for so long?
So, do your research and come up with the best solutions
to answer the following questions pertaining to Maggie Oat Noodles: