Online & offline marketing Marketing Techniques Online marketing Offline marketing Differences

1. Presentation By
MEGHANA H V

2. MARKETING
 Marketing refers to activities a company
undertakes to promote the buying or selling of a
product or service.
 It is a set of process for creating, communicating,
delivering and exchanging offering that have
value for customer, clients and society at large.

3. THERE ARE TWO DIFFERENT
TECHNIQUES OF MARKETING ARE:
ONLINE MARKETING
&
OFFLINE MARKETING

4. ONLINE MARKETING
 Online marketing is using the internet to
spread a message about your brand, product
and services to reach potential customers.
 It can also known as digital marketing,
internet marketing or web marketing.

5. ONLINE MARKETING INCLUDES AREAS
SUCH AS:
 Social media marketing (such as Facebook and
Instagram).
 Email marketing (sending messages to potential
customers their email address).
 Display advertising (using graphics on other app to
advertise your business).
 Search engine optimization (getting people to your
website from search engines such as Google without

6. OFFLINE MARKETING
 Offline marketing is using advertising to reach
customers when they are offline and not using the
internet.
 For example, when customers are in watching TV
or reading a newspaper.
 It can also be known as traditional marketing.

7. OFFLINE MARKETING INCLUDES
METHODS SUCH AS:
 TV advertising (advertising during ad breaks or
products placed in TV shows).
 Radio (promoting your business during radio ad
breaks).
 Newspapers and magazines (buying adverts or
sending products for review).
 Outdoor advertising (such as posters and banner)

8. Difference Between
Online Marketing and Offline
Marketing
Online Marketing Offline Marketing
 Online marketing is generally
focus on content.
 It is cost effective.
 In online marketing you can
sell a product all across the
world without even opening
local stores.
 Interaction with audience
 Two way to talk.
 Offline marketing is generally
focus on product.
 It is high marketing.
 Offline marketing promotions
have their own limitation.
 No Interaction with audience.
 One ways to talk.