Marketing environment Macro environment Economic environment Natural environment Political environment Demographic environment Technological environment Social & culture environment

1. WELCOME

3. MACRO ENVIRONMENT
The macro environment refers to all force that
are part of the larger society and affect the
microenvironment it includes concepts such
as factors include macro environment
ANALYSIS OF MACRO ENVIRONMENT
P.E.S.T.L.E
(Political, Economical, Social &Cultural,
Technological, Legal, Environmental)

4.  ECONOMIC ENVIRONMENT
 SOCIAL AND CULTURE
ENVIRONMENT
 DEMOGRAPHIC ENVIRONMENT
 POLITICAL ENVIRONMENT
 NATURAL ENVIRONMENT
 TECHNOLOGICAL ENVIRONMENT

5.  ECONOMIC ENVIRONMENT
Economic environment of business has reference to
the board characteristics of the economic system in
which the business operates the business sector has
economic relation with the government ,capital
market; household sector and global sector. Per
capital income , economic resources.
 NATURAL ENVIRONMENT
Environmental factors include the weather and
climate change .changes in temperature can impact
on many industries including farming ,with major

6.  POLITICAL ENVIRONMENT
Political environment refers to the influence exerted by
the three political institutions they are; legislature,
executive, judiciary, etc legal and political
environment provides a framework within the business
 DEMOGRAPHIC ENVIRONMENT
Demographic as the name signifies is related to
papulation and papulation mix it is people who make
market it is they who contribute to demand and also it
is manpower which helps in produce and supply.

7.  TECHNOLOGICAL ENVIRONMENT
In order to survive in today’s competitive world,
a business has to adopt technological changes
from to time to time new technologies create a
new product and new processes.
 SOCIAL AND CULTURE ENVIRONMENT
Changes in social trends can impact on the
demands for a firm’s product and the availability
and willingness of individuals to work . Tradition,
customs and social attitudes have changed the
attitude and effect on organizational
environment.

8. THANK YOU