BY,ARPITA CHAKRABORTYDIPANWITA BHADRAJABA CHATTERJEESUBHASISH DAS
BHARTI GROUP – ONE OF INDIA’SLEADING BUSINESS GROUPS 1994 – 1995 : The Birth 1995 – 1997 : Creating a new Category… 1997 – 2002 : Building the foundation of a Power Brand 2002 – 2004 : Driving Growth & Leadership 2005 – today : Towards Global Admiration
BHARTI AIRTEL - STANDING IN THE WORLDAND INDIA 3rd LARGEST wireless operator in the world1 LARGEST private INTEGRATED telecom company in India LARGEST WIRELESS operator in India India LARGEST TELECOM company listed on Indian Stock Exchanges
KEY STRATEGIC OBJECTIVES Sustain revenue share in mobile profitably Achieve deeper penetration in home and SMB Product & vertical focus to gain client Revenue Market Share (cRMS) in Enterprise business Become a benchmark in customer experience through service quality & innovation Build a robust leadership pipeline to support growth Benchmark in cost efficiency & productivity
LIFE CYCLE……….. BhartiAirtels PRM Process comprises of the following steps Categorization Rewards & recognition Satisfaction level Communication Grievances
CATEGORIZATION……… Partner categorization is done on the following parameters Business Size Business Impact Business Model Type of product/item/service Type of Technology & Domain knowledge Performance status.
REWARDS AND RECOGNITION Consistent performance is the basis for rewarding and recognising Partners. The reward and recognition criteria is partner performance score card. The performance is analysed for different partner categories
PARTNER COMMUNICATION Communication with partners is done at different levels Functional Directors - Conceptualization of requirement, delivery timing and KPIs User Owner - Delivery as per specification, timeline and usage requirement Supply Chain Team - Commercial and Contractual Agreements Governance Team - Code of Conduct, Contractal Obligations and Ethical Issues
The key functions of the HR Committee includes the followings: Attraction and Retention strategies for employees. Employees Development Strategies. Compensation (including salaries and salary adjustments, incentives/benefits bonuses, stock options) and performance targets for the Chairman and Managing Director (CMD) and Joint Managing Directors (JMDs) Executive Directors. All Human Resources related issue.
CHALLENGES No. of operators are increasing per circle. ARPUs are going down. Cost/ Customer is very high in rural areas. Spectrum – a scare commodity. Infrastructure readiness in rural. PC prices are very high. Availability of Contents in local language. International Bandwidth is costly.
CONCLUSION India is second largest emerging economy of the world. GDP growth 9% & Services Sector growth 10.8%. Fastest growing Telecom Market in the World. Teledensity is still less than 30% with rural teledensity just around 10%. Wireless technologies to play crucial role in providing connectivity in rural, remote & far flung areas.