🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig... Google ads tutorial 2023 video by simplilearn aims to educate one on how to use Google ads to boost your marketing campaigns and brand traffic. In this Google ads course we will go in-depth about what google ads are. This video on Google Ads Explained the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads. During the course of this Video, we will Cover the Following: 👉 00:00 Introduction to Google ads Tutorial 2023 This segment of the Google Ads Tutorial 2023 tutorial will brief us on the fundamentals of Google Ads. 👉 00:19 What are Google ads? This segment of the Google Ads Tutorial 2023 tutorial will give us a brief origin and technical definition of google ads. 👉 04:33 Why are Google ads important? This segment of the Google Ads Tutorial 2023 tutorial will give us an idea about the importance of google ads. 👉 12:08 Google ads Formats - This segment of the Google Ads Tutorial 2023 tutorial will explain the different formats of the google ads campaign. 👉 13:14 How to create a Google ad? This segment of the Google Ads Tutorial 2023 tutorial will give us a practical demonstration of how to create a google ads campaign." ❓ What is Google ads? Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads was launched on October 23rd, 2000, and has grown at a rapid pace and has become one of Google’s main sources of revenue. Google Ads provides services that fall under the category of PPC (Pay-Per-Click). ❓ Why are Google ads important? Google Ads promotes your product or service to the appropriate audience, ensuring that users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more. Google Ads provides several options for customizing your ads and campaigns to reach the audience you want to reach. It can help your website rank higher in Google's SERPs because the initial traffic will give you a boost and help you rank organically. ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #GoogleAdsTutorial #GoogleAdsCampaign #CompleteGoogleAdsCourse #GoogleAdWords #Adwords #whatAreGoogleAds #howT

1. How to advertise on Google?

2. Google Ads Tutorial 2023 [Step-by-Step] | Google Ads Course | Google AdWords | Simplilearn

4. What are Google Ads?

5. Launched on October 23rd, 2000, Google
Ads has grown at a rapid pace and has
become one of Google’s main sources of
revenue
What are Google Ads?

6. Google Ads provides services that fall
under the category of PPC (Pay-Per-
Click)
What are Google Ads?

7. Google Ads
What are Google Ads?

8. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

9. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

10. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

11. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

12. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

13. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

14. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

15. What are the various formats in Google Ads?

16. Text Ads
What are the various formats in Google Ads?

17. Responsive
display Ads
What are the various formats in Google Ads?

18. Be 32% more productive with the
messaging app for teams.
Create a team for free
Image Ads
What are the various formats in Google Ads?

19. App promotion
Ads
What are the various formats in Google Ads?

20. Video Ads
What are the various formats in Google Ads?

21. $ 25 $ 30 $ 45 $ 40
amazon.com amazon.com amazon.com amazon.com
Product shopping
Ads
What are the various formats in Google Ads?

22. Showcase
shopping Ads
What are the various formats in Google Ads?

23. Call-only Ads
What are the various formats in Google Ads?

24. How can you create a Google Ad?

25. How can you create a Google ad?
Step 1: Selecting your goal and campaign
Sales Leads Website traffic Product &
brand consideration

26. Step 1: Selecting your goal and campaign
Brand awareness
and reach
App promotion Local Store visits and
promotion
Create campaign
without a goal’s
guidance
How can you create a Google ad?

27. Step 2: Choose a Campaign type
Text Ads Responsive
display Ads
Image Ads App promotion
Ads
How can you create a Google ad?

28. Step 2: Choose a Campaign type
Video Ads
Product shopping
Ads
Showcase
shopping Ads
Call-only Ads
How can you create a Google ad?

29. Step 3: Set a Budget
How can you create a Google ad?

30. Step 4: Choose your bidding
How can you create a Google ad?

31. Step 5: Add assets to your ads
How can you create a Google ad?

32. Step 6: Setting up ad groups
How can you create a Google ad?

33. Step 7: Select your targeting
How can you create a Google ad?

34. Step 8: Setup conversions
How can you create a Google ad?

35. Important metrics to track

36. Important metrics to track
Impressions Cost Clicks Average CPC

37. Impressions Cost Clicks Average CPC
Impressions are the number of times
your ad is shown on a search result
page via Google or the Google
Network
Important metrics to track

38. Impressions Cost Clicks Average CPC
Important metrics to track

39. Impressions Cost Clicks Average CPC
The cost refers to the amount of
money you have spent on your
campaign
Important metrics to track

40. Impressions Cost Clicks Average CPC
Important metrics to track

41. Impressions Cost Clicks Average CPC
Clicks refers to the number of times
a person clicks on your
advertisement
Important metrics to track

42. Impressions Cost Clicks Average CPC
Important metrics to track

43. Impressions Cost Clicks Average CPC
Cost
Per Click =
Cost
Number of Clicks
Important metrics to track

44. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

45. Conversions Cost per Conversion CTR Quality Score
Conversions are added when a user
clicks on your ad and performs an
action that you’ve defined as a
goal(signing up to the website,
buying a product, etc.)
Important metrics to track

46. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

47. Conversions Cost per Conversion CTR Quality Score
CPC refers to the average amount
charged for a conversion from your
campaign
CPC =
Cost
Total number of
conversions
Important metrics to track

48. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

49. Conversions Cost per Conversion CTR Quality Score
It is the ratio of how often they click the ad to
how often people see your ad
CTR =
Total number of clicks
Total number of impressions
Important metrics to track

50. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

51. Conversions Cost per Conversion CTR Quality Score
Google’s rating of the quality of your
ads, keywords and landing pages
Important metrics to track

52. Optimizing your advertisements

53. Ad Split-Testing
Sense of Urgency
Optimizing your advertisements
Call, Review or Price
Extensions
Call-to-Action in
Ads

54. Optimizing your advertisements
Ads Placement Advertisement Timings
Display your Map
Location
Festive Season
Ads

55. Optimizing your advertisements
Accelerated delivery
method
negative keywords
Extensive keyword
research
dynamic keyword

56. Optimizing your advertisements
branded keywords Quality score ~ 7-10
broad matching, phrase
match and exact match
Mobile optimized
Landing pages

57. Optimizing your advertisements
Group and organize
your keywords
budget allotment on
working keywords
Structure campaigns
and ad groups
Use automatic
bidding

58. Optimizing your advertisements
Group and organize your keywords
to create ad groups with better
quality score, relevant text ads and
more effective landing pages
Structure your campaigns and
ad groups to target your ads
more effectively
Focus your budget on
keywords that are converting,
rather than the ones that aren’t
Use automatic bidding in for
ads to maximize results