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Subham Kumar Ghosh
SEO,
Social Media,
Viral Video,
Blogging,
Freemium Trails
Telemarketing,
Direct Mail,
Email Blasts,
Print/ Radio Ads
Paid Search
Modern-Attractive
Traditional-Calling
Traditional Marketing Vs Modern Marketing
Products of
Hubspot
Marketer
Mary
B2BB2C
Owner
Ollie
• Owners Ollie-68%
1-25 Employees
• Objective: Generate
More leads (SEO)
• Marketer Mary-31%
• 25-100 employees
• Web consultants
• Analytics and
reports
The Target Segments
B2B SEGMENT
• B2B greater value
• Long Term
Relationship
• B2B least churn rate
• 68% of the current
customer
OWNER OLLIES
• 73 percent of the
total customers
• 56% -B<25 category
where only basic
tools required
• Lesser churn rates -
CMS
• Acquisition cost is
1/5th of MM
MARKETER MARY
• Have lesser churn
rates
• Increased lifetime
value
• Wide range of
Hubspot products.
Recommendations on Target Segments
Hubspot ppt
Hubspot ppt
Hubspot ppt
Hubspot ppt
Hubspot ppt
Hubspot ppt

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Hubspot ppt

  • 1.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. SEO, Social Media, Viral Video, Blogging, Freemium Trails Telemarketing, Direct Mail, Email Blasts, Print/ Radio Ads Paid Search Modern-Attractive Traditional-Calling Traditional Marketing Vs Modern Marketing
  • 9. Marketer Mary B2BB2C Owner Ollie • Owners Ollie-68% 1-25 Employees • Objective: Generate More leads (SEO) • Marketer Mary-31% • 25-100 employees • Web consultants • Analytics and reports The Target Segments
  • 10. B2B SEGMENT • B2B greater value • Long Term Relationship • B2B least churn rate • 68% of the current customer OWNER OLLIES • 73 percent of the total customers • 56% -B<25 category where only basic tools required • Lesser churn rates - CMS • Acquisition cost is 1/5th of MM MARKETER MARY • Have lesser churn rates • Increased lifetime value • Wide range of Hubspot products. Recommendations on Target Segments