Linked in masterclass
The LinkedIn Masterclass covers how to create an effective profile on LinkedIn, utilize the platform to grow your business both proactively and reactively, create engaging content, use groups, and leverage LinkedIn's search and advertising functions. The agenda includes tips for using keywords, recommendations, skills, a career description, and a photo to create a complete profile. It also provides strategies for making relevant connections, systematically reviewing posts to find opportunities, engaging with a network by commenting and sharing, repurposing content from other sources, and using blogs/updates to build engagement and trust. Finally, it discusses measuring engagement through views, likes, comments, web visits, and using advertising such as standard ads, sponsored content, and In
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Linked in masterclass
Similar to Linked in masterclass (20)
More from Incrementa consulting
More from Incrementa consulting (20)
Recently uploaded
Recently uploaded (20)
Linked in masterclass
- 2. Agenda • How to create a full and effective profile • How to use LinkedIn proactively and reactively to grow your business • Making the most of the LinkedIn search engine • Utilising the groups function • Content creation for LinkedIn • LinkedIn advertising Page 2
- 3. How to create a full and effective profile • Photo • Title - keywords • Career description – keywords • Skills and endorsements • Recommendations Page 3
- 4. How to use LinkedIn proactively and reactively to grow your business • Making relevant connections − View − Look at also viewed – if available − Connect – with a relevant message − Build a relationship −Look at interests / experience / common connections – how can you get an “in”? Page 4
- 5. How to use LinkedIn proactively and reactively to grow your business • Systematically reviewing posts – looking for opportunities • Connecting with a network − Commenting on articles − Liking / sharing Page 5
- 6. Content creation for LinkedIn • Creating your own content – updates, images, articles (blogs) • Commenting / sharing existing posts on Linkedin • Finding content and sharing from elsewhere − Own website − Google alerts − Apple news • Repurposing content Page 6
- 7. Articles /Posts – building engagement • Using blogs / updates to − Build engagement − Create trust − Build confidence in your knowledge − Possibly advertise services • Build readership through: − Asking questions − Tagging individuals who may be interested − Using hashtags Page 7
- 8. Objective Media Month Results Planning Content Objective Media Month Results Increase awareness LinkedIn March Increase likes / shares Build interest Email April Increased web visits Email opens
- 10. Measurement – pirate methodology Page
- 11. Measurement - LinkedIn Views Likes Comments / Reshares Web visits Page
- 12. Making the most of the LinkedIn search engine • Searching for: − People − Companies − Groups − Subject matter Page
- 13. Utilising the groups function • Groups − Building your own network − Getting posts spread further − Creating a reputation / thought leadership in your subject Page
- 15. Advertising • 3 types − Standard ads − Sponsored content − InMail Page
- 16. Advertising Page
- 17. Text ads Page
- 21. 5 Top tips 1. You get out what you put in 2. Be active 3. Utilise the search engine 4. Engage with others – don’t just focus on you 5. Build relationships – don’t sell Page
- 22. Want to find out more……. Visit www.incrementa.co.uk Email: s.hartley@incrementa.co.uk