Why you should consider having a blog as part of your brand social media strategy

1. Why You Need To Have A Business
Blog

2. What we will cover today

What is a business blog?

Why do you need one?

What are the specific benefits?

How do you get content?
travelbloggersassociation.com
Twitter: @PTBAssoc

3. Who are we
Michael Hodson
@GoSeeWrite
Laurence Norah
@Lozula
Laurel Robbins
@Laurel_Robbins
travelbloggersassociation.com
Twitter: @PTBAssoc

4. What is a business blog?
• Old definition of a blog
– an online diary; a personal chronological log of
thoughts published on a Web page
• New definition of a blog
– not limited to a personal diary
– regularly updated
– can be in 1st
person or 3rd
person, or both
– source of quality information
travelbloggersassociation.com
Twitter: @PTBAssoc

5. Why do you need a blog?
• SEO benefits
• Social Media benefits
• Personalizing your brand
• Becoming an information resource
travelbloggersassociation.com
Twitter: @PTBAssoc

6. SEO Benefits
• What is SEO and why is it important?
– Search traffic
• More pages on your website
– More “weight” in the eyes of Google
– Recent content is emphasised
• More search terms
• Interlocking website value
– Funnel readers back to sales pages
travelbloggersassociation.com
Twitter: @PTBAssoc

7. Website Weight
• Pages Indexed by Google
– Hostelbookers.com – 4,620
– Gadventures.com – 15,700
– Intrepidtravel.com – 26,700
– Costabrava.org – 19,900
travelbloggersassociation.com
Twitter: @PTBAssoc

8. Social Media Benefits
• You are always looking for good
and interesting content for your
social media channels
• …. Create it
travelbloggersassociation.com
Twitter: @PTBAssoc

9. Personalize your Brand
• Number one rule: Don’t be boring
• Interviews
• Local Activites
• How-to Guides
• Not all self-promotion
travelbloggersassociation.com
Twitter: @PTBAssoc

10. Getting Content
• Create it internally
– Social media manager
– Keep to a regular schedule
• Hire bloggers you are working with
• Find people from the PTBA
• Outside services
travelbloggersassociation.com
Twitter: @PTBAssoc

11. Thank you
Michael Hodson
michaelshodson@yahoo.com
Laurence Norah
laurence@findingtheuniverse.com
Laurel Robbins
info@monkeysandmountains.com
For PTBA inquiries
contact@travelbloggersassociation.com
travelbloggersassociation.com
Twitter: @PTBAssoc