Inbound Marketing for Schools
NYSAIS Admission Directors Conference

April 25, 2013

!
Brendan Schneider

email: brendan@s...
Our Story

Inbound Marketing

Social Media

Resources
Sewickley Academy
Our Story
Start Here. Go Anywhere.
Social Media Channels
Likes? Friends? Followers?
Inbound Marketing

Our Story

Social Media

Resources
Inbound Marketing
Inbound Marketing
• Personas

• Keywords

• Search Engine Optimization
(SEO)

• Content

• Social Media

Personas
Keywords
3 Keyword Lists
• Independent Schools

• Private Schools

• Competitor Schools
SEO
• Pittsburgh Private Schools

• Relevance
• Authority
• Social Signals
SEO: On Page
Page URL

<title></title>

<h1></h1>

<h2></h2>

Keywords
SEO: Off Page
Create content worthy of a link
Marketing Hub
Blog
• Blog Post

• Keywords

• Pain Points

• Educate/Entertain

• Comments

• Social Sharing
Blog
• Wordpress

• Subdomain

• 1/Week

• Be Consistent

• Team

• Chief Blogger
Blog Topics
Social Media
Our Story

Inbound Marketing

Social Media

Resources
Facebook
• 75/25/1 Rule

• “Pull back the curtain”

• Day to day

• Engagement
(Facebook As...)
Facebook
• Northsocial

• 2-3/day

• Media is better

• Virality

• Schedule
Twitter
• 75/25/1 Rule

• Curate Content

• What does our school
find interesting?

• Branding

• Engagement
Twitter

•Sprout Social

•Bufferapp.com

•3-4/day
Google+
• Isn’t Dead

• Social Signals

• Cross Promote

• Engagement

• Hangouts

• Google+ is Google
Pinterest
YouTube
• #2

• Power of Video

• Smart phone

• Unpolished

• “Pull back the curtain”
Experiment
Measure
Landing Pages
Lead Nurturing
Resources

Our Story

Inbound Marketing

Social Media
Books
Blogs
www.schneiderb.com/nysais
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
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Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)

  1. 1. Inbound Marketing for Schools NYSAIS Admission Directors Conference April 25, 2013 ! Brendan Schneider email: brendan@schneiderb.com twitter: @schneiderb blog: www.schneiderb.com
  2. 2. Our Story Inbound Marketing Social Media Resources
  3. 3. Sewickley Academy Our Story
  4. 4. Start Here. Go Anywhere.
  5. 5. Social Media Channels
  6. 6. Likes? Friends? Followers?
  7. 7. Inbound Marketing Our Story Social Media Resources
  8. 8. Inbound Marketing
  9. 9. Inbound Marketing • Personas • Keywords • Search Engine Optimization (SEO) • Content • Social Media

  10. 10. Personas
  11. 11. Keywords
  12. 12. 3 Keyword Lists • Independent Schools • Private Schools • Competitor Schools
  13. 13. SEO • Pittsburgh Private Schools • Relevance • Authority • Social Signals
  14. 14. SEO: On Page Page URL <title></title> <h1></h1> <h2></h2> Keywords
  15. 15. SEO: Off Page Create content worthy of a link
  16. 16. Marketing Hub
  17. 17. Blog • Blog Post • Keywords • Pain Points • Educate/Entertain • Comments • Social Sharing
  18. 18. Blog • Wordpress • Subdomain • 1/Week • Be Consistent • Team • Chief Blogger
  19. 19. Blog Topics
  20. 20. Social Media
  21. 21. Our Story Inbound Marketing Social Media Resources
  22. 22. Facebook • 75/25/1 Rule • “Pull back the curtain” • Day to day • Engagement (Facebook As...)
  23. 23. Facebook • Northsocial • 2-3/day • Media is better • Virality • Schedule
  24. 24. Twitter • 75/25/1 Rule • Curate Content • What does our school find interesting? • Branding • Engagement
  25. 25. Twitter •Sprout Social •Bufferapp.com •3-4/day
  26. 26. Google+ • Isn’t Dead • Social Signals • Cross Promote • Engagement • Hangouts • Google+ is Google
  27. 27. Pinterest
  28. 28. YouTube • #2 • Power of Video • Smart phone • Unpolished • “Pull back the curtain”
  29. 29. Experiment
  30. 30. Measure
  31. 31. Landing Pages
  32. 32. Lead Nurturing
  33. 33. Resources Our Story Inbound Marketing Social Media
  34. 34. Books
  35. 35. Blogs
  36. 36. www.schneiderb.com/nysais

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