Our business was formed in 2018 when EC4 Hotels purchased the Yorkshire based Cedar Court Hotel group; we arrived at a business in need of a complete commercial refocusing – a business in real need of change. EC4 Management, transitioned the hotels by challenging the design, functionality, structure…and core ethos of the Group. We ‘Asset Managed’ the properties and moved the units into a truly commercially agile space. The result of our efforts was the creation of a modular Hotel business that remains sympathetic to the groups various local identities and personalities; but is managed to success through the clear leadership employed by EC4’s Directors. At EC4, we come to you as experienced professionals who are perfectly positioned to add real, tangible, value to your business.

1. 1
EC4
Management
(An agile development partner).

2. EC4: Our History and why it matters.
Our business was formed in 2018 when EC4 Hotels purchased
theYorkshire based Cedar Court Hotel group; we arrived at a
business in need of a complete commercial refocusing – a
business in real need of change.
EC4 Management, transitioned the hotels by challenging the
design, functionality, structure…and core ethos of the Group.We
‘Asset Managed’ the properties and moved the units into a truly
commercially agile space.
The result of our efforts was the creation of a modular Hotel
business that remains sympathetic to the groups various local
identities and personalities; but is managed to success through
the clear leadership employed by EC4’s Directors.
At EC4, we come to you as experienced professionals who are
perfectly positioned to add real, tangible, value to your
business.
2
EC4
Management
(Our History).

3. EC4: Agile business partners.
EC4 Management has been developed to add both significant
value to Privately owned units (who have limited wider Brand
support) and a day to day management facility for all or
elements of your business.
Our wide, collective, skill sets ensure that we can provide
significant strength in the provision of:
Commercial development - Direct Sales / Marketing / Revenue
management & Reservations Services.
Operational management – Structures, procedures, SOP
delivery and service delivery and Reputation Management.
Human Resources – Long term planning and reactive support.
Financial support - In depth analysis / Purchasing / Structured
reporting.
In short, we are perfectly positioned to become a value-add to
your operation at level that want and need for your business.
3
EC4 Management.
What we offer:

4. At EC4 Management, we’ve a team of commercial sales
specialists, who help independent hotels with their sales
solutions across all the major channels:
• NationalCorporate.
• Local Corporate.
• MICE (Meetings / Incentives / Conferences and Events).
• Leisure markets.
• GDS auditing.
Our simple ‘Red or Green’ account status, and comprehensive
Account Development strategies make sure that you can
quickly ascertain the wellbeing of your businesses ‘Natural
Friends’…and ensure your efforts are focused on securing new
business.
4
Pack #1:
Commercial
Development.

5. EC4 Management offers a ‘deep dive’ Revenue Management
service, designed to ensure your operation is competitively
placed to secure its maximum market share:
• Pricing optimization
• Data analysis
• Benchmarking
• Pick up and PACE
• RFP planning
• Market segmentation analysis
• Group strategy
• Rate and inventory management
• CRS – Full management of reservations process or overflow.
• Weekly and monthly revenue reviews
• Forecasting
5
Pack #1:
Commercial
Development.

6. EC4 Management, can streamline your Hotels marketing
efforts to ensure that
• Social media channels are aligned / maximized to feed your
website.
• Website is performing at its optimum / securing Google
prominence.
• Structured / engaging content.
• CRM / Database management
• Comprehensive ‘Event Calendar’ per unit.
• Monthly reporting on retention / growth / success of
initiatives.
6
Pack #1:
Commercial
Development.

7. Structured, rolling commercial relationship:
• Every account to have touched your business is ‘Account
Developed’ and tracked / maintained. ‘Red or Green’.
• Targeted business development, across all segments / markets.
• Optimum business mix in place across all channels (Tour Group
phasing etc.)
• Sales Office ‘Health Check’ and best practice implementation /
auditing.
• Hotel wide Sales coaching / lead taking initiatives.
• In depth Revenue Management / STR analysis against comp
set
• Marketing reputation management / social media management
and collateral creation.
• Monthly Commercial Pack reporting.
7
Pack #1:
Commercial
Development:
Results.

8. Finance and procurement
 EC4’s Finance Department holds within it, significant experience in
hospitality, gained from both the UK and International operations.
 Since EC4 acquired the Cedar Court portfolio, new systems and
controls have been implemented, with a focus on measuring the
financial success by the monitoring of key business indicators,
rather than emotional or previously used measures.
 This has resulted in improved treasury control, better cost
margins, increased productivity and improved profitability.
 Simple changes in procurement have also seen an improvement in
the guest experience - as well as reduced expenses.
8
Pack #2:
Financial
Control &
Analysis.

9. Stage 1. ‘Light Assistance’
 Remote income audit and revenue analysis
 Remote accounts receivable collection
 Monthly analytical review of in-house monthly management
accounts.
 Review of purchasing agreements and contracts
Full Support.
 Offsite monthly production of management accounts.
 Monthly business review with local management.
 Accounts payable service.
 Treasury and cash function.
9
Pack #2:
Financial
Control /
Analysis.

10. Comprehensive Operational delivery
 Full Day to day Operation Delivery of the Hotel: People
Management / Health & Safety Reporting / Crisis
Management.
 Development of modern and fresh operational delivery
structures, focus on flexibility and delivery to meet and
exceed our modern trading needs.
 Management of Branded/Franchised relationships.
 Business reviews with local management teams: Property
visits / incentive adherence audits.
 Range of clear and concise reporting tools to support the
business and you the owner.
10
Pack #3:
Operational
Management

11. Comprehensive HR Support:
 Direct recruitment.
 Workforce planning / succession.
 Performance management resource / Employee
engagement / Clear review processes.
 Policy management / Regulation and Law / Diversity and
Inclusion.
 Payroll management.
 Legislation guidance and support.
11
Pack #3:
Human
Resources

12. Complete integration into EC4 Management – Revenue
Share model:
 Full Operational and Human Resources support, as outlined.
 Total commercial development package (Sales /Marketing and
Revenue) and integration of onsite sales team and call centre
function into EC4 Management.
 In depth Financial Control and analysis / reporting.
 Comprehensive Business Reviews with targeted outcomes and
monthly owner reporting.
 3% of top line sales as a fee structure for the management of
the business. 3 months of commitments minimum, rolling..
with no length of contract.. Our success will be our contract.
 Alternatively we are happy to provide support by area of need
based on your requirement.
12
Full model:
Complete
Integration.

13. Complete integration into EC4 Management – Revenue
Share model:
Provide us with the below, and we will review where we can
add value to your busines.
60 minutes of your time to establish your primary needs for
the business and its development.
Access to your business and team for two days (structures in
advance with a clear agenda).
Sharing of key management data: Forecast / Budget /
Structure / P&L / Market segmentation / Sales pipeline /
Historic Sales data.
As a management company we will then provide you with
our key observations and business development
opportunities; each opportunity will be provided with focus
actions, outcomes, and delivery expectations. Whatever we
recommend - we will be happy to commit to as an ongoing
commitment from EC4 Management to your business.
13
Full model:
Business
‘Testing’ &
Delivery.

14. You, the
owner.
Operational
Delivery.
Commercial
Development.
Financial
Control /
Audits /
Analysis.
Human
Resources.
14
Full model:
Complete
Integration.