BPIA 2022 "What Do Growers Need". A presentation slated for the BPIA 2022 annual meeting.

1. WHAT DO GROWERS NEED?
Biological Products on the Farm
Monterey 2022

2. Steve Thurman
Portfolio Companies
• Holding Company
• Real Estate
• Family Business
§ Agri Business
§ Ag-consulting
A Blue Norther Investments
Company

3. The BioProduct Buckets
Biostim
ulants
Nutrient
efficiency
W
ater
m
anagem
ent
Soil health
Bio
Control &
PGR

4. Biological Products on the Farm
What Do Growers Need?
Do companies just “Invent & Hope” with new
products
OR
Do they emulate characteristics of winners?
So, what are those
winning characteristics?

5. Biological Products on the Farm
What Do Growers Need?
•HOW it works
•WHY it matters
Something they
Understand
•Merge into existing cultural practice
•Clarity of purpose
Where it Fits on the
Farm
•Not complicated
•Doesn’t cause problems
Easy to Use
•Expectation of repeatability
•Economics $
High Confidence of
Predictable Results

6. The Right Tool
for the Job