Learn how to market your mentoring program to recruit more mentors and create more mentorships. Learn how to create a marketing plan, create communications and other marketing activities.

1. Marketing
YOUR MENTORING
PROGRAM
TO ACHIEVE
SUCCESS

2. Judy Corner
Mentoring Subject Matter Expert
Insala
© Insala All Rights Reserved 2017

3. Insala improves organization performance by developing your talent.
1 2 3 4 5
Career
development
Mentoring Career
Transition
Alumni Consulting
We provide solutions to help your employees grow and develop.
2017 © Insala All Rights Reserved

4. Discussion Groups
LinkedIn Group: Mentoring Thought Leaders’ Club
www.linkedin.com/company/insala
1100+
Members
2017 © Insala All Rights Reserved

5. Creating your marketing plan
How to create awareness to your program
Recruiting mentors and mentees
Keeping the program alive
Reporting on marketing success

6. Common Scenarios
Mentoring without a Marketing Plan

7. Creating Your Marketing Plan
Goals & Objectives of Marketing
By Q1, 500 employees enrolled where 300 are mentors
and 200 are mentees. 100 Partnerships created.
Define Overall Benefits
Talent Pipeline
Target Audience?
Managers; High Potentials

8. Channels of Distribution
Creating Your Marketing Plan
Email Manager Referral
Career Portal
Webinars
Organization Events
News

9. Create Awareness
Example Event

10. Create Awareness
Example Poster

11. Create Awareness
Example Event

12. Create Awareness
Create a Marketing Project Plan

13. Create Awareness
Create a Marketing Communications Plan
The “Bad” The “Good”

14. Dear Stephen,
We are looking for mentees to enroll in our new mentoring
program. Please contact L&D to enroll if you would like to have a
mentor. We hope you take advantage of this opportunity at Insala.
Regards,
Insala Mentoring Team
Dear Stephen,
You have been chosen to be a mentor. Congratulations. Please can
you enroll by March 5. If you have any questions please contact
L&D@company.com
Thank you,
Insala Mentoring Team

15. Dear Stephen,
Have you heard about Insala’s new mentoring program? What does
this mean for you and your career at Insala?
The primary objectives of the program are:
1. To support new and less experienced employees successfully
transition into their position
2. To support employees enhance their career potential or
identify new career paths
This is a voluntary program whereby mentees are paired with mentors
that are experienced in a specific skill, competency or have knowledge
in a business unit at Insala. If you are interested in developing a skill or
gaining more knowledge that will benefit your career and are able to
commit the time to the program, please consider becoming a mentee
by clicking here to enroll today. Once you enroll you will need to attend
our training webinar on what to do next and be given more information
on your new role as a mentee.
Dear Stephen,
Have you heard about Insala’s new mentoring program? What does
this mean for you and your career at Insala?
The primary objectives of the program are:
1. To support new and less experienced employees successfully
transition into their position
2. To support employees enhance their career potential or
identify new career paths
This is a voluntary program whereby mentees are paired with mentors
that are experienced in a specific skill, competency or have knowledge
in a business unit at Insala. If you are interested in developing a skill or
gaining more knowledge that will benefit your career and are able to
commit the time to the program, please consider becoming a mentee
by clicking here to enroll today. Once you enroll you will need to attend
our training webinar on what to do next and be given more information
on your new role as a mentee.

16. Have you heard about Insala’s new mentoring program “Hi-Potential”? We are
looking experienced team members to volunteer to be a mentor.
The primary objectives of the program are:
1. To support new and less experienced employees successfully transition into
their position
2. To support employees enhance their career potential or identify new career
paths
Why volunteer to be a mentor?
• Make new connections within the organization.
• Improve your listening and coaching skills.
• Gain new insights and knowledge from someone from a different business
unit.
• Help develop our future leaders.
What is Required?
We are looking for individuals that are experienced and been with Insala for 3
years, are great communicators, can provide feedback and coaching in their
expertise and will commit to 2 hours a month.
To enroll as a mentor, please click here to sign up. Once signed up you will be
given training on your new role.

17. Communication to Recruit
How to Attract Mentors
Why?
Explain
organization
objectives
Who?
Competencies
required to be a
mentor
Effort?
Transparent &
clear
expectations
Sell it!
Explain
advantages of
mentorship

18. Communication to Recruit
How to Attract Mentees
Why?
Explain
organization
objectives
Who?
Those with career
goals supported
by the mentoring
program
Effort?
Transparent &
clear
expectations
Sell it!
Explain
advantages of
mentorship

19. © Insala All Rights Reserved 2016
Insala’s Marketing and Communication Services
WORKSHOP
We help you create meaningful and strategic communications by identifying:
• The benefits for the mentors and mentees
• The expectations & requirements to be a mentor and mentee
• Best internal communication channels for your unique program
IMPLEMENTATION AND ROLL-OUT
We assist your internal teams with roll-out
• Create a marketing project plan to identify critical steps
• Develop a series of communication templates based on your marketing
plan
• Liaise with communication team for implementation of the marketing plan
• Develop and advise success and feedback reporting
• Plan next steps

20. Reporting
How to Show Marketing Success
# Participants
# Partnerships created
# Mentors/Mentees
Reports
When they enroll, have
participants state how
Survey
they heard about the mentoring
program.

21. Keep Your Program Alive
Build a Mentoring
Culture
Organization-Wide
Communications
Mentoring Participant
Communications

23. © Insala All Rights Reserved 2016
Q&A
CONTACT US FOR MORE INFORMATION
www.mentoringtalent.com
info@insala.com
US: (817) 355.0939
UK: +44 (0)207.297.5940
YOUR PRESENTER
Judy Corner
jcorner@insala.com
http://timetrade.com/book/YFDPC
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