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Use of digital technology by different income groups

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Pew Internet Project Director Lee Rainie will present findings about the state of digital differences at the Georgetown Public Policy Institute’s Annual Conference on Capitol Hill.

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Use of digital technology by different income groups

  1. 1. Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum – Cannon Caucus Room February 22, 2013 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
  2. 2. Internet users – 85% of adults December 2012100%80%60% 95% 99% 90%40% 73%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  3. 3. Broadband at home – 68% of adults December 2012100%80%60% 86% 89%40% 71% 47%20% 0% Under $30K $30K-$50k $5K-$75K Over $75K
  4. 4. Cell phones - 89% of adults January 2013100%80% 97% 97% 89% 85%60% Under $30K $30K-$50K $50K-$75K Over $75K
  5. 5. Smartphones - 47% of adults December 2012100%80%60%40% 70% 58%20% 45% 30% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  6. 6. Mobile internet accessand its special role for some
  7. 7. Access internet via phone % of cell owners September 2012100%80% 71% 60%60% 52% 51%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  8. 8. Mobile factoids• 2-4% of poorer internet users ONLY access internet wirelessly• 17% of cell owners of all classes do most of their online browsing on their phones• Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.
  9. 9. Cell phones and internet access % of “cell internet” users and their main access Mostly cell Mostly something else Both equally80% 74% 72%70%60% 54%50% 43% 45%40% 32%30%20% 19% 15% 12% 10% 11%10% 9%0% Under $30K $30K-$50K $50K-$75K Over $75K
  10. 10. Insights about online job searches by household income
  11. 11. Online job searches May 2011 survey % all adults % internet users70% 63% 63%60% 57% 56%50%40%30% 27% 27% 24% 20%20%10%0% Under $30K $30K-$50K $50K-$75K Over $75K
  12. 12. How people seek help on jobs and finances April 2009 Poor are the least likely to say they access any common resources – 22% vs.15% of better off $30K and above $75K and above-46% newspaper, mags, -53% internet books -49% newspaper, mags,-42% friends/family books-40% TV, radio -46% TV, radio-27% internet -37% financial professional-15% financial professional -33% friends/family-7% “other” -4% “other”
  13. 13. Job resources at libraries• Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%)• Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)
  14. 14. Other devices
  15. 15. Desktop or laptop - 78% of adults December 2012100%80%60% 96% 89%40% 81% 59%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  16. 16. Tablet- 31% of adults100% January 201380%60%40% 50%20% 26% 30% 24% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  17. 17. Internet activities
  18. 18. Email – 76% of adults December 2012100%80%60% 96% 88%40% 81% 59%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  19. 19. Search engines % of internet users in February 2012 Ever "Yesterday"100% 97% 95% 93% 84%80% 76% 66%60% 54% 45%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  20. 20. Health information in past 12 months % of internet users in September 2012100%80%60%40% 81% 80% 71% 65%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  21. 21. Use social networking sites – 54% of adults December 2012100%80%60%40% 65% 56% 60% 48%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  22. 22. Cell phone activities
  23. 23. Mobile pix % of cell owners September 2012100% 90% 83% 85%80% 77%60%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  24. 24. Texting % of cell owners September 2012100% 89% 90%80% 78% 78%60%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  25. 25. Use email via phone % of cell owners September 2012100%80% 70%60% 56% 45% 39%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  26. 26. Use social networking site on phone % of cell users in April 2012 Ever "Yesterday"80%60% 48% 45% 38% 40%40% 36% 32% 29% 25%20%0% Under $30K $30K-$50K $50K-$75K Over $75K
  27. 27. Get news on phone % of cell users in April 2012 Ever "Yesterday"60% 53% 43%40% 33% 31% 29% 22%20% 19% 11%0% Under $30K $30K-$50K $50K-$75K Over $75K
  28. 28. Do banking on phone % of cell users in September 201260%40% 34% 35% 31% 27%20%0% Under $30K $30K-$50K $50K-$75K Over $75K
  29. 29. Get health information on phone % of cell users in April 2012 Ever "Yesterday"40%35% 32%30% 25%25% 23% 20%20%15%10% 4% 5%5% 3% 2%0% Under $30K $30K-$50K $50K-$75K Over $75K
  30. 30. Visit govt. website on phone % of cell users in April 2012 Ever "Yesterday"40%35%30%25% 22% 21%20% 15% 14%15%10%5% 3% 4% 4% 2%0% Under $30K $30K-$50K $50K-$75K Over $75K
  31. 31. Other social media
  32. 32. Social media – Twitter % of internet users in January 201330%25%20%15%10% 16% 16% 17% 14%5%0% Under $30K $30K-$50K $50K-$75K Over $75K
  33. 33. Social media – LinkedIn % of internet users August 201240%35%30%25%20% 34%15% 24%10% 20%5% 7%0% Under $30K $30K-$50K $50K-$75K Over $75K
  34. 34. Social media – Pinterest % of internet users December 201225%20%15% 23%10% 18% 15%5% 10%0% Under $30K $30K-$50K $50K-$75K Over $75K
  35. 35. Social media – Instagram % of internet users December 201220%15%10% 15% 14% 12% 12%5%0% Under $30K $30K-$50K $50K-$75K Over $75K
  36. 36. Social media – Tumblr % of internet users December 201215%10%5% 8% 6% 5% 3%0% Under $30K $30K-$50K $50K-$75K Over $75K
  37. 37. Thank you!

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