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Life Online
January 2014
Young Canadians in a Wired World – Phase III: Life Online
© 2014 MediaSmarts
Online Access

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Access
In 2013, MediaSmarts conducted a national
survey of 5,436 Canadian students, grades 4
through 11, in every province and territory, to
explore the role of networked technologies in
their lives.

Life Online is the first in a series of reports which
draw on the rich data that was collected.
What does online life look like for the average
young Canadian?

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Access
99% of Canadian
students access the
Internet outside of
school

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Access
Connecting to the Internet outside of school: Grade
100%
Shared Desktop

90%

80%

Own Desktop

70%

Portable Computer

60%

Library or Community
Centre

50%
MP3 Player
40%
Cell / smart phone
30%
Game console

20%

Only at School

10%
0%
4

5

6

7

8
Grade

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

9

10

11
Online Access
Cell/Smart phone access: Grade

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities

Online Activities

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
What students are doing online: Creative activities
Do you do the following things
online?

At
least
once
a day

Post a story or artwork you created
yourself Grade

At
At
At
Less Never
least
least
least
than
once once once once
a
a
a year a year
week month
3%
6%
9%
9%
11%
62%

Post a video or audio file of you doing
something (for example, singing,
dancing, how-to video) , Grade

2%

3%

8%

9%

11%

67%

Post a video you made using music or
clips you found online (for example,
fan tribute, mash-up video) , Grade

2%

2%

5%

6%

8%

78%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
What students are doing online: Participatory/Civic activities
Do you do the following things
online?

At
least
once
a day

At
least
once
a
week

Post comments on news sites
(grades 7-11 only)

3%

4%

6%

6%

9%

71%

Send people links to news stories or
information about current events
(grades 7-11 only) Grade

4%

10%

14%

11%

12%

50%

Join or support an activist group (for
example, Greenpeace, Students
Against Bullying, Free the Children)

3%

4%

7%

10%

11%

65%

Grade
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

At
At
Less Never
least
least
than
once a once once a
month a year year
Online Activities

Finding information online: Gender

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
Finding information on sensitive issues online: Gender/Grades 7-11

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
Do you have an account on the following sites? Grade
100%

Facebook
Twi er

90%

Club Penguin (Gr. 4-6)

80%

Fantage (Gr. 4-6)
70%
MoshiMonsters (Gr. 4-6)
60%

PopTropica (Gr. 4-6)

50%

StarDoll (Gr. 4-6)

40%

Webkinz (Gr. 4-6)
Instagram (Gr. 7-11)

30%

Pinterest (Gr. 7-11)
20%
Tumblr (Gr. 7-11)
10%

0%
4

5

6

7

8

9

Grade
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

10

11
Online Activities
Advice-seeking
Do you do the following things
online?

At least
once a
day

At
least
once a
week

Ask an expert for advice about a
personal problem Grade

2%

4%

7%

7%

10%

70%

Ask kids for advice about a
personal problem Grade

2%

6%

9%

7%

9%

67%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

At
At
Less Never
least
least
than
once a once once
month a year a year
Online Activities

Most frequent online activities chosen by students:
•
•
•
•
•
•
•
•

playing online games (59%)
downloading or streaming music, TV shows or movies
(51%)
reading or posting on someone else’s social network site
(52%)
posting on the student’s own social networking site (41%)
posting on the student’s own Twitter site (21%)
following friends and family on Twitter (21%)
following celebrities on Twitter (20%)
pranking or trolling someone (20%)

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
Top Ten Websites (All students)
Site

Content

Percent of respondents

YouTube.com

Video sharing

75%

Facebook.com

Social networking

57%

Google.com

Search engine

31%

Tumblr.com

Microblogging / Social
networking
Blogging / Social
networking

Instagram.com

Media sharing / Social
networking

Minecraft.com

Gaming

8%

Miniclip.com

Gaming

7%

Hotmail.com

Email

6%

Wikipedia.org

Reference

5%

Twitter.com

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

24%
12%
10%
Online Activities
Top Ten Websites: Grades 4-6
Site

Boys (Grades 4-6)
Percent

Girls (Grades 4-6)

Site

Percent

YouTube.com

70% YouTube.com

61%

Minecraft.net

31% Facebook.com

22%

Google.com

27% Google.com

20%

Facebook.com

22% Webkinz.com

11%

Miniclip.com

19% MoshiMonsters.com

10%

Y8.com

9% Friv.com

9%

Roblox.com

9% Twitter.com

9%

Andkon.com

8% Poptropica.com

9%

Friv.com

7% Y8.com

8%

Twitter.com

7% Family.ca

8%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Online Activities
Top Ten Websites: Grades 7-11
Boys (Grades 7-11)

Site

Girls (Grades 7-11)

Percent

Site

Percent

YouTube.com

83% YouTube.com

77%

Facebook.com

72% Facebook.com

77%

Google.com

40% Twitter.com

43%

Twitter.com

24% Google.com

36%

Wikipedia.org

9% Tumblr.com

31%

Miniclip.com

7% Instagram.com

21%

Tumblr.com

7% Pinterest.com

10%

Reddit.com

6% Hotmail.com

8%

Minecraft.net

5% Netflix.com

5%

Hotmail.com

5% Wikipedia.org

5%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Opinions about Online Safety

Opinions about Online Safety

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Opinions about Online Safety

Opinions about online safety: Gender

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Opinions about Online Safety
Opinions: Online safety: Grade

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Opinions about Online Safety

Despite concerns
about safety, high
percentages of boys
(90%) and girls
(89%) agree with the
statement “I know
how to protect
myself”

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement

Parental Involvement

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement
Are there rules about any of these in your
house?

Percentage in 2005

Percentage in 2013

Meeting someone in person whom you got to 74%
know online (2005) / Getting together with
Girls:85%
someone you met online (2013)
Boys:65%

44%

Sites that you are not supposed to visit
(2005) / Sites you are not supposed to visit
(2013)

70%

48%

Girls:74%
Boys:67%

Girls:51%
Boys:44%

Girls:52%
Boys:35%

The percentage of household rules about online activities has
declined dramatically from 2005 to 2013, most notably in rules
relating to meeting online acquaintances in person and sites you
are not supposed to visit.
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement
Household rules about online activity: Gender

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement

Students with
household rules
about specific
activities that
adults consider
risky are less
likely to engage in
those activities
than students
without rules

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement
Percentage of
students “usually”
online at home with
a parent or adult
increased from
2005-2013 and the
percentage that are
“never” online at
home with a parent
or adult decreased
from 2005-2013
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement

…But one-quarter
of students in
Grades 4-6 are
never with an adult
or parent when they
go online at home

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Parental Involvement
Advice-seeking online
Do you do the following things
online?

Ask an expert for advice about a
personal problem Grade
Ask kids for advice about a
personal problem Grade

At least
once a
day

At
At least
At
Less Never
least once a least
than
once month once once
a
a year a year
week
2%
4%
7%
7%
10%
70%

2%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

6%

9%

7%

9%

67%
Parental Involvement
I have learned about the following

From my parent(s)

From teachers

Grade

47%

How to search for information online

, Grade

45%

, Grade

45%

Grade

37%

How to tell if online information is true

Grade
, Grade

41%

15%

Grade

Grade

35%

24%

, Grade

39%

39%

How to deal with cyberbullying

, Grade

43%

, Grade

62%

How to be safe online
How to know what is legal and illegal to
do online

, Grade

64%

, Grade

53%

, Grade

58%

, Grade

42%

How to use privacy settings
How companies collect and use personal
information online
How to deal with hateful, racist or sexist
online information (grades 7-11 only)

Average
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

45%

41%
Unplugging

Unplugging

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Unplugging
Sleeping with cell phone: Grade
100%
Do you sleep with the cell
phone in case you get calls
or messages in the night?
Yes

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
4

5

6

7

8

9

Grade
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

10

11
Unplugging

Do you ever worry that you spend too
much time online? (All students)

Percentage

Yes

35%

No

65%

Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
Unplugging
Feelings about having to unplug for a week: Grade
100%
90%

I would be upset/
unhappy

80%

I would be relieved/
happy

70%

I would not care one
way or the other

60%
50%
40%
30%
20%
10%
0%
4

5

6

7

8

9

Grade
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

10

11
Unplugging
Choosing to go offline: All students
Do you ever choose to go offline so you will have more time to
do any of these things?
Percentage
Spend more time with friends or people in your family

77%

Avoid someone who is harassing you

17%

Enjoy some quiet time by yourself
Read a book

, Grade

, Grade

Go outside or play a game or sport

45%
44%

Grade

Other
I never choose to go offline to do any of these things
Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts

71%
35%
4%

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Young Canadians in a Wired World - Phase III: Life Online

  • 1. Life Online January 2014 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 2. Online Access Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 3. Online Access In 2013, MediaSmarts conducted a national survey of 5,436 Canadian students, grades 4 through 11, in every province and territory, to explore the role of networked technologies in their lives. Life Online is the first in a series of reports which draw on the rich data that was collected. What does online life look like for the average young Canadian? Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 4. Online Access 99% of Canadian students access the Internet outside of school Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 5. Online Access Connecting to the Internet outside of school: Grade 100% Shared Desktop 90% 80% Own Desktop 70% Portable Computer 60% Library or Community Centre 50% MP3 Player 40% Cell / smart phone 30% Game console 20% Only at School 10% 0% 4 5 6 7 8 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 9 10 11
  • 6. Online Access Cell/Smart phone access: Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 7. Online Activities Online Activities Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 8. Online Activities What students are doing online: Creative activities Do you do the following things online? At least once a day Post a story or artwork you created yourself Grade At At At Less Never least least least than once once once once a a a year a year week month 3% 6% 9% 9% 11% 62% Post a video or audio file of you doing something (for example, singing, dancing, how-to video) , Grade 2% 3% 8% 9% 11% 67% Post a video you made using music or clips you found online (for example, fan tribute, mash-up video) , Grade 2% 2% 5% 6% 8% 78% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 9. Online Activities What students are doing online: Participatory/Civic activities Do you do the following things online? At least once a day At least once a week Post comments on news sites (grades 7-11 only) 3% 4% 6% 6% 9% 71% Send people links to news stories or information about current events (grades 7-11 only) Grade 4% 10% 14% 11% 12% 50% Join or support an activist group (for example, Greenpeace, Students Against Bullying, Free the Children) 3% 4% 7% 10% 11% 65% Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts At At Less Never least least than once a once once a month a year year
  • 10. Online Activities Finding information online: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 11. Online Activities Finding information on sensitive issues online: Gender/Grades 7-11 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 12. Online Activities Do you have an account on the following sites? Grade 100% Facebook Twi er 90% Club Penguin (Gr. 4-6) 80% Fantage (Gr. 4-6) 70% MoshiMonsters (Gr. 4-6) 60% PopTropica (Gr. 4-6) 50% StarDoll (Gr. 4-6) 40% Webkinz (Gr. 4-6) Instagram (Gr. 7-11) 30% Pinterest (Gr. 7-11) 20% Tumblr (Gr. 7-11) 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 13. Online Activities Advice-seeking Do you do the following things online? At least once a day At least once a week Ask an expert for advice about a personal problem Grade 2% 4% 7% 7% 10% 70% Ask kids for advice about a personal problem Grade 2% 6% 9% 7% 9% 67% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts At At Less Never least least than once a once once month a year a year
  • 14. Online Activities Most frequent online activities chosen by students: • • • • • • • • playing online games (59%) downloading or streaming music, TV shows or movies (51%) reading or posting on someone else’s social network site (52%) posting on the student’s own social networking site (41%) posting on the student’s own Twitter site (21%) following friends and family on Twitter (21%) following celebrities on Twitter (20%) pranking or trolling someone (20%) Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 15. Online Activities Top Ten Websites (All students) Site Content Percent of respondents YouTube.com Video sharing 75% Facebook.com Social networking 57% Google.com Search engine 31% Tumblr.com Microblogging / Social networking Blogging / Social networking Instagram.com Media sharing / Social networking Minecraft.com Gaming 8% Miniclip.com Gaming 7% Hotmail.com Email 6% Wikipedia.org Reference 5% Twitter.com Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 24% 12% 10%
  • 16. Online Activities Top Ten Websites: Grades 4-6 Site Boys (Grades 4-6) Percent Girls (Grades 4-6) Site Percent YouTube.com 70% YouTube.com 61% Minecraft.net 31% Facebook.com 22% Google.com 27% Google.com 20% Facebook.com 22% Webkinz.com 11% Miniclip.com 19% MoshiMonsters.com 10% Y8.com 9% Friv.com 9% Roblox.com 9% Twitter.com 9% Andkon.com 8% Poptropica.com 9% Friv.com 7% Y8.com 8% Twitter.com 7% Family.ca 8% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 17. Online Activities Top Ten Websites: Grades 7-11 Boys (Grades 7-11) Site Girls (Grades 7-11) Percent Site Percent YouTube.com 83% YouTube.com 77% Facebook.com 72% Facebook.com 77% Google.com 40% Twitter.com 43% Twitter.com 24% Google.com 36% Wikipedia.org 9% Tumblr.com 31% Miniclip.com 7% Instagram.com 21% Tumblr.com 7% Pinterest.com 10% Reddit.com 6% Hotmail.com 8% Minecraft.net 5% Netflix.com 5% Hotmail.com 5% Wikipedia.org 5% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 18. Opinions about Online Safety Opinions about Online Safety Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 19. Opinions about Online Safety Opinions about online safety: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 20. Opinions about Online Safety Opinions: Online safety: Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 21. Opinions about Online Safety Despite concerns about safety, high percentages of boys (90%) and girls (89%) agree with the statement “I know how to protect myself” Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 22. Parental Involvement Parental Involvement Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 23. Parental Involvement Are there rules about any of these in your house? Percentage in 2005 Percentage in 2013 Meeting someone in person whom you got to 74% know online (2005) / Getting together with Girls:85% someone you met online (2013) Boys:65% 44% Sites that you are not supposed to visit (2005) / Sites you are not supposed to visit (2013) 70% 48% Girls:74% Boys:67% Girls:51% Boys:44% Girls:52% Boys:35% The percentage of household rules about online activities has declined dramatically from 2005 to 2013, most notably in rules relating to meeting online acquaintances in person and sites you are not supposed to visit. Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 24. Parental Involvement Household rules about online activity: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 25. Parental Involvement Students with household rules about specific activities that adults consider risky are less likely to engage in those activities than students without rules Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 26. Parental Involvement Percentage of students “usually” online at home with a parent or adult increased from 2005-2013 and the percentage that are “never” online at home with a parent or adult decreased from 2005-2013 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 27. Parental Involvement …But one-quarter of students in Grades 4-6 are never with an adult or parent when they go online at home Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 28. Parental Involvement Advice-seeking online Do you do the following things online? Ask an expert for advice about a personal problem Grade Ask kids for advice about a personal problem Grade At least once a day At At least At Less Never least once a least than once month once once a a year a year week 2% 4% 7% 7% 10% 70% 2% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 6% 9% 7% 9% 67%
  • 29. Parental Involvement I have learned about the following From my parent(s) From teachers Grade 47% How to search for information online , Grade 45% , Grade 45% Grade 37% How to tell if online information is true Grade , Grade 41% 15% Grade Grade 35% 24% , Grade 39% 39% How to deal with cyberbullying , Grade 43% , Grade 62% How to be safe online How to know what is legal and illegal to do online , Grade 64% , Grade 53% , Grade 58% , Grade 42% How to use privacy settings How companies collect and use personal information online How to deal with hateful, racist or sexist online information (grades 7-11 only) Average Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 45% 41%
  • 30. Unplugging Unplugging Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 31. Unplugging Sleeping with cell phone: Grade 100% Do you sleep with the cell phone in case you get calls or messages in the night? Yes 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 32. Unplugging Do you ever worry that you spend too much time online? (All students) Percentage Yes 35% No 65% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 33. Unplugging Feelings about having to unplug for a week: Grade 100% 90% I would be upset/ unhappy 80% I would be relieved/ happy 70% I would not care one way or the other 60% 50% 40% 30% 20% 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 34. Unplugging Choosing to go offline: All students Do you ever choose to go offline so you will have more time to do any of these things? Percentage Spend more time with friends or people in your family 77% Avoid someone who is harassing you 17% Enjoy some quiet time by yourself Read a book , Grade , Grade Go outside or play a game or sport 45% 44% Grade Other I never choose to go offline to do any of these things Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 71% 35% 4%