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Customer Relationship
Management
Increased customer
loyalty may increase
usage levels.
minimize the likelihood of
customer defection.
Benefits of implementing CRM
Potential Customer
Customer
Loyal Client
Supporter
Advocate
Partner
Company Name/Title
Ladder of Customer Loyalty
People who like
eating snacks.
People who don't
want to gain weight.
Our Target Customers
Customer Requirement
Product Quality Product Price
We survey customer requirements
and advices for making decisions.
We aim to develop high quality
products with lower costs. Reasonable price will
generate repeat customers
and bring long-term benefit.
Customer Satisfaction
Long-term Benefit
See What Customers Care
Satisfied
Customers
Delicious Food
Nice Environment
Good Service
Quality Gradients
Good Taste
Good Recipe
Clean and Tidy
Happy Atmosphere
Pleasing Decorations
Professional Waiter
Prompt Attention
Smile
Quality Chef
Local Taste Preference
Where to Buy
Which Brand
Staff Training
Cozy
Good Theme
Not too much
Staff Training
Regular Assessment
Anytime
Anywhere
How to Gain Customers Satisfaction
Find out Reason of Customer Loss
in Cause-Effect Diagram
Business management
Remote location
Short business hours
Environment
No plants
Stuffy
Hot
No decoration
Dirty floor
Products Service Staff
Poor quality
Lack of innovation
Low efficiency
Lacking sense
of responsibility
Customer
Loss
Poor attitudeLack of variety
Facilities
Invisible equipment
Inappropriate layout
of forms and documents
No lounge
Lack of promotion

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Customer relationship management ppt

  • 1. Double click here to input your text. Double click here to input your text. Customer Relationship Management
  • 2. Increased customer loyalty may increase usage levels. minimize the likelihood of customer defection. Benefits of implementing CRM
  • 4. People who like eating snacks. People who don't want to gain weight. Our Target Customers
  • 5. Customer Requirement Product Quality Product Price We survey customer requirements and advices for making decisions. We aim to develop high quality products with lower costs. Reasonable price will generate repeat customers and bring long-term benefit. Customer Satisfaction Long-term Benefit See What Customers Care
  • 6. Satisfied Customers Delicious Food Nice Environment Good Service Quality Gradients Good Taste Good Recipe Clean and Tidy Happy Atmosphere Pleasing Decorations Professional Waiter Prompt Attention Smile Quality Chef Local Taste Preference Where to Buy Which Brand Staff Training Cozy Good Theme Not too much Staff Training Regular Assessment Anytime Anywhere How to Gain Customers Satisfaction
  • 7. Find out Reason of Customer Loss in Cause-Effect Diagram Business management Remote location Short business hours Environment No plants Stuffy Hot No decoration Dirty floor Products Service Staff Poor quality Lack of innovation Low efficiency Lacking sense of responsibility Customer Loss Poor attitudeLack of variety Facilities Invisible equipment Inappropriate layout of forms and documents No lounge Lack of promotion