Surviving Downturn Through Quality


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Presentation by Mike Weekes, President, Whataboutquality LLC to ASQ section 1508 on May 11, 2009

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Surviving Downturn Through Quality

  1. 1. SURVIVE THE ECONOMIC DOWNTURN THROUGH QUALITY IMPROVEMENT Michael Weekes & Whataboutquality LLC St Petersburg – Tampa May 2009 American Society for Quality Chapter 1508
  2. 2. The Agenda <ul><li>Listen to the Voice of Your Customer </li></ul><ul><li>Strategic Direction – Got One? </li></ul><ul><li>Map Out Your Key Processes </li></ul><ul><li>Look For The Culprits </li></ul><ul><li>You Can’t Improve What You Don’t Measure </li></ul><ul><li>What’s Behind My Issues? </li></ul><ul><li>How Do I Tackle It? </li></ul><ul><li>Prioritize the Critical Few </li></ul><ul><li>Employees are Stakeholders Too! </li></ul><ul><li>So What’s In It For Us? </li></ul><ul><li>Clean it Up! </li></ul><ul><li>Proceduralize </li></ul>
  3. 3. Listen to the Voice of Your Customer <ul><li>What characteristics and attributes of your product or service mean the most to your customer? </li></ul><ul><li>You’re SURE of what your customer needs but are you sure of what THEY think they need? If you’re struggling, you probably don’t know. </li></ul><ul><li>Quality, Delivery, Price – ALL of these? </li></ul>“ Someone calling themselves the customer says they want something called service”
  4. 4. Meet All Three Types of Customer Requirements <ul><li>Spoken </li></ul><ul><ul><li>Those they reveal upon request </li></ul></ul><ul><ul><ul><li>Satisfy to the extent they are present and vise-versa </li></ul></ul></ul><ul><li>Unspoken </li></ul><ul><ul><li>Expected </li></ul></ul><ul><ul><ul><li>Basic and often unmentioned </li></ul></ul></ul><ul><ul><ul><li>A required part of what delivering VALUE means </li></ul></ul></ul><ul><ul><ul><li>Complained about if NOT met </li></ul></ul></ul><ul><ul><ul><ul><li>Example: Getting out of your connecting airport </li></ul></ul></ul></ul><ul><ul><li>Exciting </li></ul></ul><ul><ul><ul><li>Exceed expectation </li></ul></ul></ul><ul><ul><ul><li>Harder to discover </li></ul></ul></ul><ul><ul><ul><li>Give them more than they could have imagined </li></ul></ul></ul><ul><ul><ul><ul><li>If you don’t they won’t complain </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Example: a free drink, appetizer, sample </li></ul></ul></ul></ul>NOTE: If you deliver exciting, unexpected value you differentiate yourself from the competition and assure success.
  5. 5. Strategic Direction <ul><li>Convert your mission, vision and values into measurable, strategic objectives </li></ul><ul><li>Once you know where you want to be, how do you get there – what’s the GAME PLAN? </li></ul><ul><li>How do you know you’re getting there without measurable objectives, per year, per quarter, per month? </li></ul><ul><li>How do you know what ideas to act on if you don’t know how they align with your strategic plan? </li></ul>
  6. 6. Examples <ul><li>From: </li></ul><ul><li>We will be the Premiere Entertainment venue in the Gulf coast region. </li></ul><ul><li>To: </li></ul><ul><li>We will increase the average number of seats sold per performance from 1,273 by 30% by June 30 th , 2009. </li></ul><ul><li>We will decrease the number of minutes it takes to receive and confirm a ticket order from 13.2 minutes to less than 8 minutes by the end of the season. </li></ul>
  7. 7. Map Out Your Key Processes <ul><li>Any organization delivers value and satisfies customers through it’s key processes </li></ul><ul><li>What are these and what activities make them up, who performs them and how do they relate to each other? </li></ul><ul><li>How does the relationship between departments, teams and individuals impact how well we deliver value? </li></ul>
  8. 8. Examples NOTE the cross-functional nature of the work flow and how different departments depend on one another as suppliers
  9. 9. Look for “The Culprits” <ul><li>Two types of culprits: </li></ul><ul><ul><li>Waste </li></ul></ul><ul><ul><ul><li>Things that keep the flow from happening </li></ul></ul></ul><ul><ul><ul><ul><li>Inventories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Overproduction / Batching </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Defects / Errors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Moves and Transportation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Waiting </li></ul></ul></ul></ul><ul><ul><li>Variation </li></ul></ul><ul><ul><ul><li>Multiple ways for doing the work </li></ul></ul></ul>
  10. 10. You Can’t Improve What You Don’t Measure <ul><li>In any process, there are three critical characteristics: </li></ul><ul><li>Quality </li></ul><ul><li>Delivery </li></ul><ul><li>Cost </li></ul><ul><li>How well do you deliver a “quality” product or service to meet your customer’s needs? </li></ul><ul><li>How often do you deliver on-time? </li></ul><ul><li>How much does it cost you to deliver these? </li></ul>
  11. 11. What Makes Good Metrics? <ul><li>Verifiable – can be tested </li></ul><ul><li>Quantitative - numerical </li></ul><ul><li>Simple – easy to understand </li></ul><ul><li>Common Definition – everyone has same idea </li></ul><ul><li>Captures Performance – How is something being done? </li></ul><ul><li>Related to a standard </li></ul><ul><li>Allows and encourages comparison </li></ul><ul><li>Supports business strategy, objectives, direction </li></ul><ul><li>Translates customer needs into a measure </li></ul>
  12. 12. Examples <ul><li>Quality </li></ul><ul><ul><li>Missing items per room service order </li></ul></ul><ul><ul><li>Insufficient solder joints per circuit card </li></ul></ul><ul><ul><li>Insufficient knowledge of operator per call </li></ul></ul><ul><li>Delivery </li></ul><ul><ul><li>Percentage of late room service orders </li></ul></ul><ul><ul><li>Percentage of late orders vs. due date </li></ul></ul><ul><ul><li>Missed completions on new home builds </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>Labor per mortgage application processed </li></ul></ul><ul><ul><li>Material per package shipped </li></ul></ul>
  13. 13. What’s Behind Our Issues? <ul><li>The Cause – Effect Relationship </li></ul><ul><li>Equipment </li></ul><ul><li>Policies </li></ul><ul><li>Procedures </li></ul><ul><li>People </li></ul><ul><li>NOTE: by People do not focus on the person as </li></ul><ul><li>Much as the role, skills and knowledge required. </li></ul>I’m sure our people are the problem! NOT!
  14. 14. Examples <ul><li>Problem: 7% of the drive-thru orders come with undercooked or burnt french fries. </li></ul><ul><ul><li>Cause: equipment – lack of temperature or time controls. </li></ul></ul><ul><ul><li>Cause: process – failure to define the time and temperature for a standard batch. </li></ul></ul><ul><ul><li>Solution: justify new equipment based on avoided errors; install and monitor. </li></ul></ul><ul><ul><li>Solution: develop a visual aide to define the recipe (time/temp) and train personnel and certify demonstrated skill. </li></ul></ul>
  15. 15. Pareto - Prioritize the Critical Few Summary of Room Service Complaints (% of total) Food Quality Late (> 20 min.) Lack of Other Variety 40% 30% 20% 10% 27% 14 % 24% 35% NOTE one category represents more than a third of all problems two issues represent more than half of the problem
  16. 16. Cause / Effect for Food Quality Issue - Room Service Poor Food Quality PEOPLE EQUIPMENT POLICY PROCEDURE Don’t deliver until The Chef places the receipt with the order The emphasis on satisfying the customer was not understood by most of the personnel No policy in place for room service The broiler was not capable of meeting food prep. requirements NOTE: each cause is just an opportunity waiting to be acted on
  17. 17. Employees are Stakeholders Too! <ul><li>We are all in business to make money, but if you make money at the cost of ignoring your employees, you’ll never be as lean as you need to be. </li></ul><ul><li>Employee involvement is the key to SUSTAINING improvement, making it an ongoing journey, not just an event or a slogan. </li></ul>
  18. 18. The People Side of Improvement <ul><li>Quality and Improvement: </li></ul><ul><li>helps assure job security </li></ul><ul><li>clarifies job expectations </li></ul><ul><li>gives the employee a new reason to get up and come to work </li></ul><ul><li>gives creative thinkers a new role at work and a way to make a difference </li></ul><ul><li>differentiates the firm from the competition </li></ul><ul><li>provides focus and a systematic approach to achieve more with the same people </li></ul>
  19. 19. People & Quality of Life <ul><li>We spend 40-60% of our life at work – so satisfaction matters </li></ul><ul><li>Improvement efforts can be a perk – advancement opp. </li></ul><ul><li>Improvement efforts can build trust – boss & peers </li></ul><ul><li>Job Factors & Improvement </li></ul><ul><ul><li>Satisfaction – seeing results, being heard </li></ul></ul><ul><ul><li>Autonomy – puts work in the hands of process owners </li></ul></ul><ul><ul><li>Skills and knowledge growth </li></ul></ul><ul><ul><li>Esteem – you matter </li></ul></ul><ul><ul><li>Less Stress – more becomes known </li></ul></ul><ul><ul><li>Stability – making a difference </li></ul></ul>NOTE: History proves that only quality improvement efforts with extensive employee involvement Lead to sustained improvement
  20. 20. Clean it Up! <ul><li>Get Rid of the Waste! </li></ul><ul><li>Sort – define and remove non-essentials </li></ul><ul><li>Set – organize remaining items </li></ul><ul><li>Shine – clean, paint and polish </li></ul><ul><li>Standardize – label and color code </li></ul><ul><li>Sustain – keep it that way </li></ul>
  21. 21. Procedurealize! <ul><li>Define the correct way to do everything </li></ul><ul><li>Document it - Say what you do </li></ul><ul><li>Train on it – make it dynamic and living </li></ul><ul><li>Certify through demonstrated performance </li></ul><ul><li>Do what you say you do </li></ul><ul><li>Monitor & Improve </li></ul>
  22. 22. So What’s In It For Us? <ul><li>The Business Case – the bang for the buck </li></ul><ul><li>CEOs, Directors and Managers only understand the business aspect of quality improvement </li></ul><ul><li>Quality improvement isn’t just something that’s nice to do; it’s critical to your survival. History shows us that by adapting, changing and improving we survive </li></ul><ul><li>Improvement efforts are not EXTRA costs; they pay for themselves, many times over </li></ul><ul><li>Improvement is a Lifetime Journey not an event! </li></ul>
  23. 23. Conclusion <ul><li>Turn goals into objectives to get some sense of where we are and if we are getting where we say we want to be. </li></ul><ul><li>Set aside time to find out how we do the work we do, how well we’re doing and what’s behind not doing it right. </li></ul><ul><li>Map out key processes, activities and workflows to see the opportunities. </li></ul><ul><li>Measure performance to know where we are and if we’re getting there. </li></ul><ul><li>Look at the causes behind the issues and take corrective action to improve the process. </li></ul><ul><li>Involve the employee along the way, to improve and sustain that improvement, building an even more capable team. </li></ul><ul><li>We can survive through quality improvement and position ourselves for a competitive future that retains talent and draws new business to us </li></ul>
  24. 24. Thank you! Questions & Answers Mike Weekes President, Whataboutquality LLC Osprey, FL (941) 356 9434 Email: [email_address] On the web at: Blogging at: ISBN 9780615272443