How to Build a World Class Content Team

1. BUILD A WORLD CLASS
CONTENT TEAM
@kevgibbo
K E V I N G I B B O N S

2. Content marketing
isn't about just
doing what you've
always done...
you have to keep
improving.

3. THINK
BIGGER &
BETTER…

4. Original Photo Credit: Florian Pilz

5. Lessons
Innovation
Hard work
Determination
Failures
Success
the end result
Journey
How it happened

6. PLAYING IT
TOO SAFE
USING TRIED &
TESTED
MODELS.

7. Getting the
Right People in
the Right Seats
on the Bus.”
J I M C O L L I N S

8. Surround
yourself
with
talent.

9. INVEST
IN TALENT

10. Culture is crucial
for teamwork

11. Collaboration is key…

12. Ditch the Silos
SEO team PR team
Content team

13. We restructured our
team to have client
dedicated “pods”
SEO
Strategist
Digital PR
Strategist
Project
Manger
Talent pool of specialist writers,
designers & developers

14. STRATEGY
Forming a clear
plan on how you
can hit your goals
01
Producing content
that stands out &
has a newsworthy
hook.
02
CREATIVITY
PROMOTION
Digital PR outreach
to get publishers
excited.
03

15. Consistency = better results

17. INNOVATION
SHOULD BE A
CONTINUOUS
PROCESS

18. Agile
approach
towards
learning &
improving

19. START
SMALL
AIM
BIG

20. You’re only as good
as your last result

21. Assign a small %
innovation budget
to your team
Try new
things
Might go
crazy

22. Always
keep on:
01 Learning
02
03
Testing
Refining

23. At worst
you’ll fail a
few times and
learn a few
lessons.

24. Hereare
thekey
points!
Surround
yourself
withtalent
01 02
Ditch the
silos
03
Have an
agileteam to
continue
innovating

25. REMOVE
THE
FEAR OF
FAILURE

26. START
SMALL
AIM
BIG

27. AIM TO MAKE
EVERYTHING
THE BEST ONE
YET…

28. THANK YOU
FOR LISTENING
K E V I N G I B B O N S
kgibbons@resignal.com
www. resignal.com
@kevgibbo