The document summarizes the evolution of a company from a digital consultancy founded in 2010 to a current SAAS company. It began as a consultancy, then became a publishing company creating content for brands in 2011. In 2017 it expanded into an agency helping brands with storytelling. It now provides a SAAS solution called Cerebro to help other companies with digital publishing and distribution. The company grew its audience to 8 million unique visitors per month across 20 media brands.
3. Founded as a digital consultancy company.
2011 20172015
2010
Digital
consultancy
company
2018
Digital
consultancy
company
Digital
consultancy
company
Publishing
company
Publishing
company
Content
marketing
company
Digital
consultancy
company
Publishing
company
Content
marketing
company
SAAS
company
59. The future in content isn’t better stories.
It’s better distribution.
60. From estimated targeting to
targeting specific audiences.
From creating from a brand perspective to
creating from an audience perspective.
From being present all the time to
being there when it matters.
From reaching one channel’s audience to
reaching every relevant individual on scale.
AA A
A
61. AA A
A
From estimated targeting to
targeting specific audiences.
From creating from a brand perspective to
creating from an audience perspective.
From being present all the time to
being there when it matters.
From reaching one channel’s audience to
reaching every relevant individual on scale.
62. AA A
A
From estimated targeting to
targeting specific audiences.
From creating from a brand perspective to
creating from an audience perspective.
From being present all the time to
being there when it matters.
From reaching one channel’s audience to
reaching every relevant individual on scale.
63. AA A
A
From estimated targeting to
targeting specific audiences.
From creating from a brand perspective to
creating from an audience perspective.
From being present all the time to
being there when it matters.
From reaching one channel’s audience to
reaching every relevant individual on scale.
68. Or variations
Famme’s First Travel
Aid: Bringing Your
Baby on Holiday
Bringing your baby on holiday can seem
like a hurdle. But, not with this guide! We
got you covered from baby beds, to hotel
checklist. From having a calm flight to
enjoying a day at the beach.
Delicious hassle-free
recipes you need to try.
Foodies
Health conscious Juggling provider
Chef-worthy home-cooking
next to your career? We
got just the thing for you!
Healthy dinners
in a jiffy!
71. ACE Leader
SEO agenda
Social agenda
Cornerstone content
Marketing projects
Growth projects
Experiments
Brand roadmap
Input from management, end users,
stakeholders & team.
{
Output
KPI’s
Growth
goals
{
Team commits itself to
Sprint deliverables.
X SEO artikelen
X Social articles
X Social videos
Sprint deliverables
X features
Marketing project 1
Specific experiment
ACE Team
2 week sprint
Daily standup
Team Leaders
Daily standup
Ace team
Roadmap refinement
Sprint report
Team Retrospective
Sprint review
Sprint planning