The document discusses the need for change and transformation away from old thinking models. It advocates for adopting new thinking models and finding a new organizing idea that creates a conscious balance. It also discusses the importance of having a strong brand identity centered around a clear brand purpose and vision. Additionally, it suggests that return on purpose equals profit plus talent, and that leaders of the future will focus on creating personal growth and meaning.

1. JMVSHERMAN
TOCH

2. ‘You can not be
successful in
a failing world’FEIKE SIJBESMA – DSM, CEO

3. ‘IF WE ONLY OPTIMIZE WHAT’S WRONG,
WE ONLY MAKE IT PERFECTLY WRONG’

4. WE HAVE OUR BRAND &
COMPANY ‘ON LOAN’

8. YOUNG
MANAGERS
VSYOUNG
LEADERS
KOMPANY
STROMAE

9. CHANGE? TRANSFORMATION?BACK TO HOW IT WAS?
CRI I$$

10. CHANGE? TRANSFORMATION?BACK TO HOW IT WAS?
CRI I$$
CHANGE OUR
OLD THINKING
MODELS
NEW
THINKING
MODELS
OLD THINKING
MODELS STILL
VALID

11. WHATWESEE
TIME
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
CONSCIOUS
BALANCE
CHOICES
PERSONAL
FEELING
MY PLACE IN THE WORLD THE GOOD LIFE ?
LOOKING FOR A NEW
ORGANZING IDEA

12. A BRAND
IN ITS
STRENGHT
A BRAND
THAT IS
CENTERED
BRAND PURPOSE
BRAND VISION
BRAND PERSONA
LITY
VISUAL BRANDIDENT
ITY
BRAND
PRINCIPLES

13. Return On
Purpose =
PROFIT +
TALENT

14. = COMPANY EMPLOYEES
Purpose fit

15. LEADERS/MANAGERS OF THE FUTURE
ARE CREATORS OF PERSONAL
GROWTH & MEANING

16. Consumers share, lend, and rent
products to each other
DO YOU HAVE A ROLE IN
COLLABORATIVE CONSUMPTION?

17. reversing the existing business model
C2B: CONSUMER TO BUSINESS

18. PERSOONLIJKE TRANSFORMATIE