Introductions
David Skews LLB; CMIOSH; SIIRSM
 Graduated in Law and attended Middle Temple in
 London and in 1989 he found...
CORPORATE SOCIAL
                                                    RESPONSIBILITY
                                      ...
SILENCE
PLEASE
     It’s not just about survival, it’s about success!
We’re all passionate about something!

 Who has done any voluntary work in the
  last 12 months?
 –   How stressed did yo...
A Gift For You



                     Open your Envelope

                     Look at the coin

                     ...
Let’s Consider Corporate Social Responsibility


   Three things of Importance!
      What exactly is CSR?
      Why sho...
Part 1



What is CSR?
Definitions: No agreed definition

World Business Council for Sustainable Development
 (WBCSD) Defines CSR as:

……..“The c...
Wikipedia Defines CSR as

 It’s a concept whereby organisations consider the
  interests of society by taking responsibil...
CSR Needs to Include Passion


 CSR is about Working more with this……




 then engaging this……..




                  ...
The Body Corporate – are you healthy?

Where is your immune
 system?




                       It’s not just about surviv...
CSR is all about
   Values
Consider these
  comments
       It’s not just about survival, it’s about success!
Do You Think These Statements are True?

1. One of the most serious mistakes any business
   leader can make is to think t...
Do You Think These Statements are True?

• Strong ethics keep corporations healthy. Weak ethics
  make companies sick. but...
And CSR is about
   Ethics

       It’s not just about survival, it’s about success!
Importance of Ethics

 “There is no such thing as business
  ethics . . . There’s just ethics; and we
  all have to pract...
What do You Think of These Comments?

1. Ethics are a challenge but strong ethics will make
   you money.
2. If client con...
What do You Think of These Comments?

 Can’t recruit the best, can’t retain them either. It’s
  always the top wealth gen...
The Triple Bottom Line (People, Planet & Profit)


                  Environment




              Social           Econom...
Anita Roddick Said…….

‘The Triple bottom line has become
an imperative. Social and
Environment impact should be at the
he...
Part 2



What’s all the
fuss about?
What in the world has gone wrong?


 Misplaced Passion

 Misguided Values

 Mismanaged Debt




                      I...
Billions of $’s Have Disappeared Over Night!


 We are in serious trouble, BUT

 ‘Carpe Dium’ – Opportunity Knocks

 Ol...
Misguided Values?

 How much is a Monkey worth?
 Eyes off the ball – Lost the noble purpose
 Milton Friedman – Sharehol...
He had a Dream




                 It’s not just about survival, it’s about success!
Are Your Shareholders ‘Happy’?


 The street kids of
 Phnom Penh just
 heard that their
 share price has
 risen by 20 cent...
The Old Paradigm

 Is there a noble purpose for Business?

 Surely, the purpose of business
  is to maximize PROFIT
  fo...
This Statement may Shock Some

 The Primary Purpose of Business is NOT
  Shareholder Value!

 The Whole Purpose of Busin...
What ground are we standing on?

 75% - Believe their boss does not value the skills gained
    from volunteer work
   9...
Where then is Solid Ground?

 Return to True Values
 Know why we are ‘Really’ in Business
 Profit is the Natural Reward...
Business Can Have a Noble Purpose

 To deliver on promises to provide goods and services
  that build a better, safer, ha...
Part 3



What is the
Way Forward?
So What’s the Proposal?

 STOP - just stop another 30 seconds (doing what we
  have always done)
 START – Thinking about...
Keep Turning the Coin

 This World is Upside Down
 The Golden Rule is:
  – ‘Build A Better World’ for All stakeholders a...
How do we TURN THE COIN? – SERVE !!

 Leaders who support and serve their Managers
 Managers who do the same for ALL sta...
Its Hard to do!
                        Where are you on the cur ve?




    Safety is the             I can prevent      ...
How do we develop it?

   New Values scorecard to ‘Build a better world’
   Executive sponsorship – Top down first
   C...
Does a
                                  Fish
                                  know
                                 that...
Remember


            Management
           must give way to
            LEADERSHIP



                 It’s not just abo...
DREAM
  If we dream it,
then we can do it
        It’s not just about survival, it’s about success!
Dream BIG
Start SMALL
Build DEEP
        It’s not just about survival, it’s about success!
William Wilberforce                   Martin Luther King
he had a Vision                       he had a Vision

          ...
How hard is that?
It could be worth it


         It’s not just about survival, it’s about success!
40 Years ago President Kennedy said.. –’

                                            We choose to
                       ...
Difficult Journey
                                        “

                        Going from one way of doing
        ...
Conclusion
Short Testimony

 EDP has seen revenue & profits rise
 Small business (50) with a big heart.
 Our passion expressed thr...
Stories about transformation through business

 – The Bangui Entrepreneurs                     –    Freed Fashion (UK & Ca...
Consider Cambodian Sex Trade

Precise scale is
 estimated between
 50,000 to 100,000
 women and children
Gang rape, AIDS...
Ironworks Project

  Pictures




                    It’s not just about survival, it’s about success!
www.freedfashion.com (a Bridge2 project)

                        Two girls set up a
                         simple compa...
BRIDGE2 - In the Central African Republic




 ‘The Bangui Business School for Entrepreneurs’
                  Opens in 2...
Bangui Business School for Entrepreneurs




                    It’s not just about survival, it’s about success!
Pictures
           The Tile Project




           It’s not just about survival, it’s about success!
Bridge2 - in Cambodia




                    It’s not just about survival, it’s about success!
‘Cambodia’
            and the
  Wellbeing Centre

Corporate Social Responsibility
WHY BOTHER

 BOTHER - Not because it will……..
  –   Attract, win and keep the most talented people
  –   Positively impac...
“whatever we do
                                today will have
                                 an impact on
            ...
Finally


   It’s not just about survival, it’s about success!
Why Bother - Her Story - Srey Aged 6

 Srey, 6 years old has already has undergone trauma that is almost
  unspeakable. S...
Thanks
                                  for
                              listening



It’s not just about survival, it’s...
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Edp health, safety & environment consultants corporate social responsibility – whatever next

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EDP Health, Safety & Environment Consultants: Corporate Social Responsibility - Whatever next?

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Edp health, safety & environment consultants corporate social responsibility – whatever next

  1. 1. Introductions David Skews LLB; CMIOSH; SIIRSM Graduated in Law and attended Middle Temple in London and in 1989 he founded EDP Health Safety and Environment Ltd in the UK. In 2007 he established EDP Singapore in 2007 as a good reason to feed his passion to ‘Build a Better World’ on the Streets of Cambodia and across SE Asia through his foundation Bridge2. David speaks internationally on the subject around the future of Health Safety & Environment and its linkage with Corporate Social Responsibility. It’s not just about survival, it’s about success!
  2. 2. CORPORATE SOCIAL RESPONSIBILITY Whatever Next? It’s not just about survival, it’s about success! Delivered by: David Skews LLB
  3. 3. SILENCE PLEASE It’s not just about survival, it’s about success!
  4. 4. We’re all passionate about something!  Who has done any voluntary work in the last 12 months? – How stressed did you feel? – How passionate were you about doing it? – How HAPPY did you feel? It’s not just about survival, it’s about success!
  5. 5. A Gift For You  Open your Envelope  Look at the coin  Turn it over It’s not just about survival, it’s about success!
  6. 6. Let’s Consider Corporate Social Responsibility Three things of Importance!  What exactly is CSR?  Why should we bother with CSR?  How do we do CSR? It’s not just about survival, it’s about success!
  7. 7. Part 1 What is CSR?
  8. 8. Definitions: No agreed definition World Business Council for Sustainable Development (WBCSD) Defines CSR as: ……..“The commitment business has to sustainable economic development, working with employees, their families, the local community and society at large to improve the quality of life”. It’s not just about survival, it’s about success!
  9. 9. Wikipedia Defines CSR as  It’s a concept whereby organisations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders as well as the environment.  This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees the organisation voluntarily taking steps to improve the quality of life for employees and their families as well as the local community and society at large. It’s not just about survival, it’s about success!
  10. 10. CSR Needs to Include Passion  CSR is about Working more with this……  then engaging this…….. It’s not just about survival, it’s about success!
  11. 11. The Body Corporate – are you healthy? Where is your immune system? It’s not just about survival, it’s about success!
  12. 12. CSR is all about Values Consider these comments It’s not just about survival, it’s about success!
  13. 13. Do You Think These Statements are True? 1. One of the most serious mistakes any business leader can make is to think that values are disconnected from the bottom line. 2. The second is to think that adopting “good practice” will save you from a severe roasting 3. Direct benefits from strong values may be hard to see on the balance sheet; neglect in this area can wipe out your balance sheet altogether. It’s not just about survival, it’s about success!
  14. 14. Do You Think These Statements are True? • Strong ethics keep corporations healthy. Weak ethics make companies sick. but it’s a huge risk. • Many companies are more serious about their “numbers” than their “values”. But values are the immune system of every organisation. It’s not just about survival, it’s about success!
  15. 15. And CSR is about Ethics It’s not just about survival, it’s about success!
  16. 16. Importance of Ethics  “There is no such thing as business ethics . . . There’s just ethics; and we all have to practice them every day in everything we do.” Peter Drucker It’s not just about survival, it’s about success!
  17. 17. What do You Think of These Comments? 1. Ethics are a challenge but strong ethics will make you money. 2. If client confidence falls, investors wobble, leadership is distracted, diverting energy from growing the business. Image is wrecked, together with morale. Previously reliable staff start calling in sick or work less hard. 3. Stakeholders are effected and feel different about your company It’s not just about survival, it’s about success!
  18. 18. What do You Think of These Comments?  Can’t recruit the best, can’t retain them either. It’s always the top wealth generators that jump ship first. You can lose 10% of your top team and 60% of your real talent – and it can happen almost overnight  Customers are affected. They feel differently about your company, products are questioned and the company begins to run out of steam. It’s not just about survival, it’s about success!
  19. 19. The Triple Bottom Line (People, Planet & Profit) Environment Social Economic It’s not just about survival, it’s about success!
  20. 20. Anita Roddick Said……. ‘The Triple bottom line has become an imperative. Social and Environment impact should be at the heart of every business leader’ It’s not just about survival, it’s about success!
  21. 21. Part 2 What’s all the fuss about?
  22. 22. What in the world has gone wrong?  Misplaced Passion  Misguided Values  Mismanaged Debt It’s not just about survival, it’s about success!
  23. 23. Billions of $’s Have Disappeared Over Night!  We are in serious trouble, BUT  ‘Carpe Dium’ – Opportunity Knocks  Old Paradigm or New Paradigm It’s not just about survival, it’s about success!
  24. 24. Misguided Values?  How much is a Monkey worth?  Eyes off the ball – Lost the noble purpose  Milton Friedman – Shareholder value It’s not just about survival, it’s about success!
  25. 25. He had a Dream It’s not just about survival, it’s about success!
  26. 26. Are Your Shareholders ‘Happy’? The street kids of Phnom Penh just heard that their share price has risen by 20 cents It’s not just about survival, it’s about success!
  27. 27. The Old Paradigm  Is there a noble purpose for Business?  Surely, the purpose of business is to maximize PROFIT for the SHAREHOLDER  Let’s consider the unthinkable! It’s not just about survival, it’s about success!
  28. 28. This Statement may Shock Some  The Primary Purpose of Business is NOT Shareholder Value!  The Whole Purpose of Business is to ‘Build A Better World’  Consider the following statistics: It’s not just about survival, it’s about success!
  29. 29. What ground are we standing on?  75% - Believe their boss does not value the skills gained from volunteer work  90% - Are looking for a higher purpose at work  59% - Haven’t found a meaningful purpose in work  25% - Worry about the ethics of their company  50% - Are trying to leave their jobs (and will be again after this recession)  90% - Believe their older managers don’t understand them UK Survey 2007 It’s not just about survival, it’s about success!
  30. 30. Where then is Solid Ground?  Return to True Values  Know why we are ‘Really’ in Business  Profit is the Natural Reward for doing thing well 0 2 It’s not just about survival, it’s about success!
  31. 31. Business Can Have a Noble Purpose  To deliver on promises to provide goods and services that build a better, safer, happier world: – For our Customers! Suppliers! Employees and Contractors! Local Communities, and Poorer Nations. – For those with Malaria, for trafficked women, for the Garment factory workers of Asia, for the Farmers and Miners of China.  Your reward for doing this well is your profit, the oxygen you breath not the purpose it exists. It’s not just about survival, it’s about success!
  32. 32. Part 3 What is the Way Forward?
  33. 33. So What’s the Proposal?  STOP - just stop another 30 seconds (doing what we have always done)  START – Thinking about how we will prepare for people and their needs in the future – Buildings and workplaces – Health and safety and wellbeing – Developing a CSR program  CONTINUE – to be Values Driven We need to CONTINUE to ‘TURN THE COIN’ It’s not just about survival, it’s about success!
  34. 34. Keep Turning the Coin  This World is Upside Down  The Golden Rule is: – ‘Build A Better World’ for All stakeholders and treat them all as you would want to be treated yourself  Increased profits await those who dare to try to ‘Build A Better World’. It’s not just about survival, it’s about success!
  35. 35. How do we TURN THE COIN? – SERVE !!  Leaders who support and serve their Managers  Managers who do the same for ALL stakeholders  Keep the Customer at the top of your priorities  Mix in a good serving of: Honesty, Integrity, Trust, Openness, Transparency.  Build a Values Driven Culture: (Dependent, Independent or Inter-dependent?) It’s not just about survival, it’s about success!
  36. 36. Its Hard to do! Where are you on the cur ve? Safety is the I can prevent I can prevent my colleague New Responsibility of my own injur y! from being injured! Management! Tar get Increased employee . Little employee 100% employee involvement involvement involvement Dependent Independent Inter-dependent It’s not just about survival, it’s about success!
  37. 37. How do we develop it?  New Values scorecard to ‘Build a better world’  Executive sponsorship – Top down first  Consider all Stakeholders – Who are they?  Pick a team and pick topic – Environment – Health and Safety – World Poverty – Local community  DO IT – Don’t merely think about it It’s not just about survival, it’s about success!
  38. 38. Does a Fish know that it Swims in Water? It’s not just about survival, it’s about success!
  39. 39. Remember Management must give way to LEADERSHIP It’s not just about survival, it’s about success!
  40. 40. DREAM If we dream it, then we can do it It’s not just about survival, it’s about success!
  41. 41. Dream BIG Start SMALL Build DEEP It’s not just about survival, it’s about success!
  42. 42. William Wilberforce Martin Luther King he had a Vision he had a Vision It’s not just about survival, it’s about success!
  43. 43. How hard is that? It could be worth it It’s not just about survival, it’s about success!
  44. 44. 40 Years ago President Kennedy said.. –’ We choose to go to the Moon…not because it is easy.. but because it is hard…’ It’s not just about survival, it’s about success!
  45. 45. Difficult Journey “  Going from one way of doing business to another is tough.  There’s uncertainty and it requires skill,  Need to lift ourselves above the fog and the forest  CSR is about being well equipped and getting to the other side  We probably need additional skills, knowledge and understanding. It’s not just about survival, it’s about success!
  46. 46. Conclusion
  47. 47. Short Testimony  EDP has seen revenue & profits rise  Small business (50) with a big heart.  Our passion expressed through Consultancy work and our foundation www.bridge2,org support ing e.g.: – An Orphanage in Cambodia – Fruit Sellers in West Sahara – A School for Entrepreneurs in CAR – A Training Company in Cambodia It’s not just about survival, it’s about success!
  48. 48. Stories about transformation through business – The Bangui Entrepreneurs – Freed Fashion (UK & Cambodia) (CAR) – Trekking (Turkey) – The Saltedfish.com (Cambodia) – Origami (India) – Red Rock ( UK and Asia) – Flowers & Plants (India) – High Country (Morocco) – Craft and Artisan – The ‘fruitsellers’ in West Sahara (Afghanistan/Kashmir) – Yejj Training (Cambodia) – Yejj IT (Cambodia) – T-Fusion in Tibet (China) – Heritage Centre (India) – Pretty Magazine (Cambodia) – Pizza in (Georgia) – The Iron Works (Cambodia) – Organics (Asia) – Graphic design (Turkey) – Consultancy (France) – Organic Cotton (China) – Translation Services (China & Asia) – Manufacturing (Hong Kong) – Culture Consultancy (Asia) – Safety Consultancy (SE Asia) – Craft & Pottery (Cambodia) – Kindergarten (India) – IT Consultancy (SE Asia) It’s not just about survival, it’s about success!
  49. 49. Consider Cambodian Sex Trade Precise scale is estimated between 50,000 to 100,000 women and children Gang rape, AIDS, torture UN believe over 1 million traded each year It’s not just about survival, it’s about success!
  50. 50. Ironworks Project Pictures It’s not just about survival, it’s about success!
  51. 51. www.freedfashion.com (a Bridge2 project) Two girls set up a simple company in PP employing just 4 girls but 100 are now employed in the centre It’s not just about survival, it’s about success!
  52. 52. BRIDGE2 - In the Central African Republic ‘The Bangui Business School for Entrepreneurs’ Opens in 2008 It’s not just about survival, it’s about success!
  53. 53. Bangui Business School for Entrepreneurs It’s not just about survival, it’s about success!
  54. 54. Pictures The Tile Project It’s not just about survival, it’s about success!
  55. 55. Bridge2 - in Cambodia It’s not just about survival, it’s about success!
  56. 56. ‘Cambodia’ and the Wellbeing Centre Corporate Social Responsibility
  57. 57. WHY BOTHER  BOTHER - Not because it will…….. – Attract, win and keep the most talented people – Positively impact the P/L account and Balance Sheet – Reduce Global Warming – Reduce World Poverty – Positively Impact Urban Regeneration – Create Jobs and better Local Services  BOTHER - Just because we should  I know many of us here are already doing it. It’s not just about survival, it’s about success!
  58. 58. “whatever we do today will have an impact on future generations. Only with a conscious effort can we make the world for them a better place to live…. That’s what CSR is about.” It’s not just about survival, it’s about success!
  59. 59. Finally It’s not just about survival, it’s about success!
  60. 60. Why Bother - Her Story - Srey Aged 6  Srey, 6 years old has already has undergone trauma that is almost unspeakable. She was sold to a brothel by her parents when she was 5. It is not known how much her family got for Srey, but other girls talk of being sold for $100; one was sold for $10.  Before she was rescued, Srey endured months of abuse at the hands of pimps and sex tourists. Passed from man to man often drugged to make her compliant Srey was a commodity at the heart of a massive, multimillion dollar sex industry in Phnom Penh. It’s not just about survival, it’s about success!
  61. 61. Thanks for listening It’s not just about survival, it’s about success!

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