Create A Cool Company

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During this presentation participants learned how to differentiate their business from their competitors by revving up their company\'s COOL factor. Topics included: How to make your company culture COOL and attractive to employees, customers and prospects and how to turn your employees into company ambassadors and evangelists for your products and/or services.

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  • How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business 
  • Take a minute or two and write a description…And focus is the key – if you can’t describe your business in five (or at most six) words or less, you might be spreading yourself too thin. Or having trouble coming to grips with what you want your company to do.This is a key point. If you cannot describe your business in five words, this is a great time to sit back and ask yourself what your company stands for.
  • Why did these companies come to mind?What were you thinking of when you came up with these words?Were any of these the same words you used to describe your own company? Why or why not?
  •  So… are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?“COOL” companies stand out. They attract top talent and support business growth. 
  •  So… are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?“COOL” companies stand out. They attract top talent and support business growth. 
  • FOCUS:Identify what COOL factor meansSteps to make your company culture COOLWays to turn your employees into company ambassadors and evangelists
  • How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business 
  • Create A Cool Company

    1. 1. HOW TO CREATE A COOL COMPANY CULTURETHAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, principal WOW! transformations nettie@wowtransformations.com www.wowtransformations.com
    2. 2. Identify 5 - 6 words thatdescribe your company
    3. 3. COOL company Examples… Words…
    4. 4. Are You A COOL Company ?
    5. 5. COOL companies… Stand out! Attract top talent!Support business growth!
    6. 6. How Can You… Differentiate your business by revving up your companys COOL factor?
    7. 7. WHAT’S THAT?
    8. 8. HOW CAN I DO THIS?Defined as: the behaviors and beliefs characteristicof a particular social, ethnic, or age group
    9. 9. WHY ARE THEY COOL?
    10. 10. Clearly Communicate Your CultureIn a Business Insider video interview, Zappos CEO TonyHsieh estimates hiring mistakes have cost hiscompany more than $100 million since it wasfounded in 1999. There is a "domino effect" when bad hiresmake their own bad hiring decisions, says Hsieh. While itstempting for startups and other growing companies to staffand accommodate that growth, Hsieh says its a mistakemanagers will come to regret if hires arent a good fit withthe corporate culture. Zappos now" sacrifices short-termbenefits for long-term gains" by spending time vettingpotential employees and hiring only folks thatmesh well with the companys culture.
    11. 11. Key Takeaway’s Differentiate your business COOL Factor COOL CultureAmbassadors & Evangelists
    12. 12. HOW TO CREATE A COOL COMPANY CULTURETHAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, WOW! transformations nettie@wowtransformations.com | 678.438.4803 www.wowtransformations.com

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