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Building a HotelBuilding a Hotel
Organizational CultureOrganizational Culture
Kefalas Soteris, Ph.DKefalas Soteris, Ph.D
Author – Research - EducatorAuthor – Research - Educator
CORPORATE CULTURECORPORATE CULTURE
• Intrinsic character of an
organization
• Sum of its customs and tradition
that make it unique, especially
when viewed by people outside of
the organization
2Kefalas Soteris , Ph.D
ORGANIZATIONAL CULTUREORGANIZATIONAL CULTURE
• Members’ shared attitudes, beliefs,
experiences, psychology and values.
• Controls interpersonal relationships
• Influences external relationships
• Organization’s internal workings
• Crucial in the hospitality industry,
especially in a hotel
3Kefalas Soteris , Ph.D
Organization has two meaningsOrganization has two meanings
1.1.TThe structure of a group of peoplehe structure of a group of people
showing the inter-relationships of theshowing the inter-relationships of the
positions they occupy.positions they occupy.
2.2.The procedures, metThe procedures, methods and ways in
which a structure operates.
4Kefalas Soteris , Ph.D
Manager
Assistant Manager
Deputy
Manager
Chief
Receptionist
Head Chef Head Barman
Hierarchical StructureHierarchical Structure
5Kefalas Soteris , Ph.D
Manager
Assistant Manager
Deputy
Manager
Chief
Receptionist
Head Chef Head Barman
Traditional StructureTraditional Structure
6Kefalas Soteris , Ph.D
7Kefalas Soteris , Ph.D
8Kefalas Soteris , Ph.D
Dynamic Organization –Dynamic Organization –
The Best SolutionThe Best Solution
People
Structures
Tasks Tools
9Kefalas Soteris , Ph.D
BUILDING A HOTEL ORGANIZATIONAL
CULTURE
• Lose the hierarchical structure
mentality
• Develop & manage your hotel as a
dynamic organization
10Kefalas Soteris , Ph.D
Hotel OrganizationalHotel Organizational
Culture - RequirementsCulture - Requirements
To develop our hotel culture requires
that
our values, procedures and
practices are matched with
guests’ expectations
11Kefalas Soteris , Ph.D
Hotel Organizational
Culture (Definition)
Basically, a hotel organizational
culture is:
•Statement of hotel’s philosophy
•Manager’s objectives
•Hotel’s values and beliefs
12Kefalas Soteris , Ph.D
Hotel OrganizationalHotel Organizational
Culture (Aims)Culture (Aims)
• Make the hotel unique
• Give it an identity
• This ultimately determines degree
of success
13Kefalas Soteris , Ph.D
Hotel’s ValuesHotel’s Values
May be implemented in many ways:
•Type of measurement gauging
performance
•Treatment of employees
•Allocation of compensation and benefits
•Performance is recognized and rewarded
14Kefalas Soteris , Ph.D
MISSION STATEMENT’SMISSION STATEMENT’S
SIX TARGETSSIX TARGETS
• People
• Product
• Profit
• Quality
• Value
• Sustainability
15Kefalas Soteris , Ph.D
PeoplePeople
• The most important asset of a hotel is
people.
• Employees are people; they work to
satisfy guests and make profits.
• Guests are people; they supply the
profit.
16Kefalas Soteris , Ph.D
People
The more contented and safe your
people feel, the more productive and
willing they are to provide guests
with a first class service.
For this basic reason, a hotel
organizational culture matters.
17Kefalas Soteris , Ph.D
ProductProduct
The service that satisfies the needs,
wants, and desires of guests.
• Needs are essential things.
• Wants are not-essential but
appreciated services.
• Desires are realizable dreams of
guests.
18Kefalas Soteris , Ph.D
Profit
• Measures degree of success
• Gauges how well and efficiently the
hotel satisfies its guests
• Essential for survival, growth, and
future protection
19Kefalas Soteris , Ph.D
QualityQuality
• Quality comes first
• Quality of the product and service must
create complete customer satisfaction
20Kefalas Soteris , Ph.D
Sustainability of the ValueSustainability of the Value
• The Hotel Stuff must not be content
with past standards but must strive to
maintain and where possible to improve
service and efficiency
21Kefalas Soteris , Ph.D
MANAGER’SMANAGER’S
OVERALL OBJECTIVESOVERALL OBJECTIVES
• To achieve the highest level of
service expected by guests
• To achieve the highest profitability
expected by hotel’s owners
22Kefalas Soteris , Ph.D
Manager’s Three MainManager’s Three Main
ConsiderationsConsiderations
• Commitment to guests
• Hands-on management
• Concern for employees
Each of these has three secondary
activities...
23Kefalas Soteris , Ph.D
Commitment to GuestsCommitment to Guests
• All units are clean, attractive, and
maintained in good order
• Being courteous and helpful
• Providing the best products and
service possible
24Kefalas Soteris , Ph.D
Hands-on ManagementHands-on Management
• Manager sets the pace
• Is involved in details of main
operations
• Follows through to ensure that
objectives are achieved
25Kefalas Soteris , Ph.D
Concern for EmployeesConcern for Employees
• Frequent communication with
employees
• Developing and recognizing
employees
• Meeting employees’ needs
26Kefalas Soteris , Ph.D
DEVELOPING THEDEVELOPING THE
ORGANIZATIONAL CULTUREORGANIZATIONAL CULTURE
• Organization Structure
• Delegating Responsibility
• Delegating Authority
27Kefalas Soteris , Ph.D
Hotel Organization StructureHotel Organization Structure
• The organization structure should
be built and organized by successful
hotel manager
28Kefalas Soteris , Ph.D
DELEGATION:DELEGATION:
Responsibility and AuthorityResponsibility and Authority
• Clear lines of responsibility and
authority
• Every employee must know what
has to be done, by whom, when,
and at what cost and expected
result
29Kefalas Soteris , Ph.D
Delegating ResponsibilityDelegating Responsibility
The subordinate:
• Accepts a task
• Creating a responsibility to do it
• Accepts authority
• States the aim
• and in turn may have to delegate
30Kefalas Soteris , Ph.D
Delegating AuthorityDelegating Authority
• Delegation is authorising someone
to do something that you would
otherwise have to do
• It is giving someone the authority to
act in your name
31Kefalas Soteris , Ph.D
MANAGER’S ROLE INMANAGER’S ROLE IN
SHAPING THE CULTURESHAPING THE CULTURE
• Bull’s eye Organization
• Management Style
• Goals Settings
• Putting Values into practice
32Kefalas Soteris , Ph.D
Bull’s Eye OrganizationBull’s Eye Organization
33Kefalas Soteris , Ph.D
Management StyleManagement Style
• In addition to overseeing the transmission of
orders and instructions down the hierarchical
structure of pyramids of named or titled boxes,
management style must communicate radially
from the centre outwards.
• Radial, cross-hierarchical communications is
fundamental in developing organizational
culture.
34Kefalas Soteris , Ph.D
Goal SettingGoal Setting
Goals are the objectives to be achieved.
They must be:
•Precise
•Realistic
•Achievable
•Understandable
•Measurable
•Agreed
35Kefalas Soteris , Ph.D
Specific GoalsSpecific Goals
• Hotel goals are important; they must be
realistic and measurable. The manager
must establish a time frame for
completion and provide regular feedback
on progress.
36Kefalas Soteris , Ph.D
Put Values into PracticePut Values into Practice
• Measurement
• Compensation
• Recognition and Reward
37Kefalas Soteris , Ph.D
MeasurementMeasurement
• All employees must be aware that
everything―labour, food, beverages,
inventory, time, space―is measured and
used to evaluate performance. This
establishes a control-oriented hotel culture.
• Frequency of measurement communicates
the hotel’s true values and impacts on the
organizational culture.
38Kefalas Soteris , Ph.D
CompensationCompensation
• To emphasize that service is the hotel’s priority, the
closer the contact that service employees ─
including chefs, waiters and chambermaids have─
with guests the more important should be their
remuneration.
• A hotel, intending to have an efficient and effective
service, must ensure that all employees working on
the service line are adequately compensated.
39Kefalas Soteris , Ph.D
Recognition and RewardRecognition and Reward
• Recognition and reward can be as important as
compensation. Employees who provide consistent,
peer-judged high quality of service should be
acknowledged and their achievements made public.
• Other employees seeing that good service is
rewarded, will realize what is important to the hotel
and what it takes to get ahead. This will stimulate a
competitive spirit among all staff to provide first-class
service to guests.
40Kefalas Soteris , Ph.D
BUILDING A STRONGBUILDING A STRONG
HOTEL CULTUREHOTEL CULTURE
• An investment of time and effort to focus on
a sound organizational culture will produce
many benefits
• Creating a strong culture is a good thing for
business human capital and makes good
business sense.
41Kefalas Soteris , Ph.D
A Strong HotelA Strong Hotel
Organizational CultureOrganizational Culture
• Attracts Talented
People
42Kefalas Soteris , Ph.D
A Strong HotelA Strong Hotel
Organizational CultureOrganizational Culture
• Retains Talented
People
43Kefalas Soteris , Ph.D
A Strong Hotel
Organizational Culture
• Gets People
Interested
44Kefalas Soteris , Ph.D
A Strong Hotel
Organizational Culture
• Creates Energy and
Momentum
45Kefalas Soteris , Ph.D
A Strong HotelA Strong Hotel
Organizational CultureOrganizational Culture
• Changes Employee’s
View of Work
46Kefalas Soteris , Ph.D
A Strong HotelA Strong Hotel
Organizational CultureOrganizational Culture
Creates synergy
2 + 2 = 5
47Kefalas Soteris , Ph.D
THANK YOU VERY MUCHTHANK YOU VERY MUCH
FOR YOUR ATTENTIONFOR YOUR ATTENTION
48Kefalas Soteris , Ph.D

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Building a Hotel Organizational Culture

  • 1. Building a HotelBuilding a Hotel Organizational CultureOrganizational Culture Kefalas Soteris, Ph.DKefalas Soteris, Ph.D Author – Research - EducatorAuthor – Research - Educator
  • 2. CORPORATE CULTURECORPORATE CULTURE • Intrinsic character of an organization • Sum of its customs and tradition that make it unique, especially when viewed by people outside of the organization 2Kefalas Soteris , Ph.D
  • 3. ORGANIZATIONAL CULTUREORGANIZATIONAL CULTURE • Members’ shared attitudes, beliefs, experiences, psychology and values. • Controls interpersonal relationships • Influences external relationships • Organization’s internal workings • Crucial in the hospitality industry, especially in a hotel 3Kefalas Soteris , Ph.D
  • 4. Organization has two meaningsOrganization has two meanings 1.1.TThe structure of a group of peoplehe structure of a group of people showing the inter-relationships of theshowing the inter-relationships of the positions they occupy.positions they occupy. 2.2.The procedures, metThe procedures, methods and ways in which a structure operates. 4Kefalas Soteris , Ph.D
  • 5. Manager Assistant Manager Deputy Manager Chief Receptionist Head Chef Head Barman Hierarchical StructureHierarchical Structure 5Kefalas Soteris , Ph.D
  • 6. Manager Assistant Manager Deputy Manager Chief Receptionist Head Chef Head Barman Traditional StructureTraditional Structure 6Kefalas Soteris , Ph.D
  • 9. Dynamic Organization –Dynamic Organization – The Best SolutionThe Best Solution People Structures Tasks Tools 9Kefalas Soteris , Ph.D
  • 10. BUILDING A HOTEL ORGANIZATIONAL CULTURE • Lose the hierarchical structure mentality • Develop & manage your hotel as a dynamic organization 10Kefalas Soteris , Ph.D
  • 11. Hotel OrganizationalHotel Organizational Culture - RequirementsCulture - Requirements To develop our hotel culture requires that our values, procedures and practices are matched with guests’ expectations 11Kefalas Soteris , Ph.D
  • 12. Hotel Organizational Culture (Definition) Basically, a hotel organizational culture is: •Statement of hotel’s philosophy •Manager’s objectives •Hotel’s values and beliefs 12Kefalas Soteris , Ph.D
  • 13. Hotel OrganizationalHotel Organizational Culture (Aims)Culture (Aims) • Make the hotel unique • Give it an identity • This ultimately determines degree of success 13Kefalas Soteris , Ph.D
  • 14. Hotel’s ValuesHotel’s Values May be implemented in many ways: •Type of measurement gauging performance •Treatment of employees •Allocation of compensation and benefits •Performance is recognized and rewarded 14Kefalas Soteris , Ph.D
  • 15. MISSION STATEMENT’SMISSION STATEMENT’S SIX TARGETSSIX TARGETS • People • Product • Profit • Quality • Value • Sustainability 15Kefalas Soteris , Ph.D
  • 16. PeoplePeople • The most important asset of a hotel is people. • Employees are people; they work to satisfy guests and make profits. • Guests are people; they supply the profit. 16Kefalas Soteris , Ph.D
  • 17. People The more contented and safe your people feel, the more productive and willing they are to provide guests with a first class service. For this basic reason, a hotel organizational culture matters. 17Kefalas Soteris , Ph.D
  • 18. ProductProduct The service that satisfies the needs, wants, and desires of guests. • Needs are essential things. • Wants are not-essential but appreciated services. • Desires are realizable dreams of guests. 18Kefalas Soteris , Ph.D
  • 19. Profit • Measures degree of success • Gauges how well and efficiently the hotel satisfies its guests • Essential for survival, growth, and future protection 19Kefalas Soteris , Ph.D
  • 20. QualityQuality • Quality comes first • Quality of the product and service must create complete customer satisfaction 20Kefalas Soteris , Ph.D
  • 21. Sustainability of the ValueSustainability of the Value • The Hotel Stuff must not be content with past standards but must strive to maintain and where possible to improve service and efficiency 21Kefalas Soteris , Ph.D
  • 22. MANAGER’SMANAGER’S OVERALL OBJECTIVESOVERALL OBJECTIVES • To achieve the highest level of service expected by guests • To achieve the highest profitability expected by hotel’s owners 22Kefalas Soteris , Ph.D
  • 23. Manager’s Three MainManager’s Three Main ConsiderationsConsiderations • Commitment to guests • Hands-on management • Concern for employees Each of these has three secondary activities... 23Kefalas Soteris , Ph.D
  • 24. Commitment to GuestsCommitment to Guests • All units are clean, attractive, and maintained in good order • Being courteous and helpful • Providing the best products and service possible 24Kefalas Soteris , Ph.D
  • 25. Hands-on ManagementHands-on Management • Manager sets the pace • Is involved in details of main operations • Follows through to ensure that objectives are achieved 25Kefalas Soteris , Ph.D
  • 26. Concern for EmployeesConcern for Employees • Frequent communication with employees • Developing and recognizing employees • Meeting employees’ needs 26Kefalas Soteris , Ph.D
  • 27. DEVELOPING THEDEVELOPING THE ORGANIZATIONAL CULTUREORGANIZATIONAL CULTURE • Organization Structure • Delegating Responsibility • Delegating Authority 27Kefalas Soteris , Ph.D
  • 28. Hotel Organization StructureHotel Organization Structure • The organization structure should be built and organized by successful hotel manager 28Kefalas Soteris , Ph.D
  • 29. DELEGATION:DELEGATION: Responsibility and AuthorityResponsibility and Authority • Clear lines of responsibility and authority • Every employee must know what has to be done, by whom, when, and at what cost and expected result 29Kefalas Soteris , Ph.D
  • 30. Delegating ResponsibilityDelegating Responsibility The subordinate: • Accepts a task • Creating a responsibility to do it • Accepts authority • States the aim • and in turn may have to delegate 30Kefalas Soteris , Ph.D
  • 31. Delegating AuthorityDelegating Authority • Delegation is authorising someone to do something that you would otherwise have to do • It is giving someone the authority to act in your name 31Kefalas Soteris , Ph.D
  • 32. MANAGER’S ROLE INMANAGER’S ROLE IN SHAPING THE CULTURESHAPING THE CULTURE • Bull’s eye Organization • Management Style • Goals Settings • Putting Values into practice 32Kefalas Soteris , Ph.D
  • 33. Bull’s Eye OrganizationBull’s Eye Organization 33Kefalas Soteris , Ph.D
  • 34. Management StyleManagement Style • In addition to overseeing the transmission of orders and instructions down the hierarchical structure of pyramids of named or titled boxes, management style must communicate radially from the centre outwards. • Radial, cross-hierarchical communications is fundamental in developing organizational culture. 34Kefalas Soteris , Ph.D
  • 35. Goal SettingGoal Setting Goals are the objectives to be achieved. They must be: •Precise •Realistic •Achievable •Understandable •Measurable •Agreed 35Kefalas Soteris , Ph.D
  • 36. Specific GoalsSpecific Goals • Hotel goals are important; they must be realistic and measurable. The manager must establish a time frame for completion and provide regular feedback on progress. 36Kefalas Soteris , Ph.D
  • 37. Put Values into PracticePut Values into Practice • Measurement • Compensation • Recognition and Reward 37Kefalas Soteris , Ph.D
  • 38. MeasurementMeasurement • All employees must be aware that everything―labour, food, beverages, inventory, time, space―is measured and used to evaluate performance. This establishes a control-oriented hotel culture. • Frequency of measurement communicates the hotel’s true values and impacts on the organizational culture. 38Kefalas Soteris , Ph.D
  • 39. CompensationCompensation • To emphasize that service is the hotel’s priority, the closer the contact that service employees ─ including chefs, waiters and chambermaids have─ with guests the more important should be their remuneration. • A hotel, intending to have an efficient and effective service, must ensure that all employees working on the service line are adequately compensated. 39Kefalas Soteris , Ph.D
  • 40. Recognition and RewardRecognition and Reward • Recognition and reward can be as important as compensation. Employees who provide consistent, peer-judged high quality of service should be acknowledged and their achievements made public. • Other employees seeing that good service is rewarded, will realize what is important to the hotel and what it takes to get ahead. This will stimulate a competitive spirit among all staff to provide first-class service to guests. 40Kefalas Soteris , Ph.D
  • 41. BUILDING A STRONGBUILDING A STRONG HOTEL CULTUREHOTEL CULTURE • An investment of time and effort to focus on a sound organizational culture will produce many benefits • Creating a strong culture is a good thing for business human capital and makes good business sense. 41Kefalas Soteris , Ph.D
  • 42. A Strong HotelA Strong Hotel Organizational CultureOrganizational Culture • Attracts Talented People 42Kefalas Soteris , Ph.D
  • 43. A Strong HotelA Strong Hotel Organizational CultureOrganizational Culture • Retains Talented People 43Kefalas Soteris , Ph.D
  • 44. A Strong Hotel Organizational Culture • Gets People Interested 44Kefalas Soteris , Ph.D
  • 45. A Strong Hotel Organizational Culture • Creates Energy and Momentum 45Kefalas Soteris , Ph.D
  • 46. A Strong HotelA Strong Hotel Organizational CultureOrganizational Culture • Changes Employee’s View of Work 46Kefalas Soteris , Ph.D
  • 47. A Strong HotelA Strong Hotel Organizational CultureOrganizational Culture Creates synergy 2 + 2 = 5 47Kefalas Soteris , Ph.D
  • 48. THANK YOU VERY MUCHTHANK YOU VERY MUCH FOR YOUR ATTENTIONFOR YOUR ATTENTION 48Kefalas Soteris , Ph.D