unit 8

1. Legal restraints on media
companies

2. Defamation
• It is the publication of a statement about someone that
lowers him or hers in the view of right thinking member of
society.
• Something you wouldn’t want said about you
• A defamatory statement made in writing, or “published,” it is
considered “libel,” a defamatory statement that is spoken is
considered “slander.”
• This is saying or writing something about someone that is not
true

3. Equality laws
• Protect the individuals rights and leading
equality
• Taking advantage or discriminating against a
race

4. Privacy laws
• Store and collect and use information.
• It gives us the rights to access it.
• These prent journalists from publicisting
privete facts about indivduals

5. The data protection act
• It lays down the rules about how people use
data
• Prevents data and files from being distributed
without permission

6. The freedom of information act
• Public access to information that is held by the
public control.(government)
• Allows people to access information that the
company has you or something under your
custody

7. Intellectual property law
• Is a group of legal rights that provide
protection over things people create or invent
• E.G Art work

8. The COPYRIGHT law
• Protection "original works of authorship."

9. Health and safety
• lays down wide-ranging duties on employers.

10. CASE STUDY

11. Modern Dog Design vs. Target Corporation
Breached copyright
laws
Seattle design firm Modern Dog utilized a series of sketches of dogs in their
compendium put out by Chronicle Books in 2008. The firm alleges that illustrations
from that design have been used in a T-shirt produced by Disney/Target for sale, and
filed a lawsuit in 2011.
There hasn’t been a decision yet in this case
but Modern Dog has been campaigning online
pretty heavily for publicity and funds to help
with its legal fees over the issue.