Tool 16 define your marketing messages

1. Tool 16:
Define Your
Marketing
Messages
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2. Tool 16: Define Your Marketing Messages
Thinkaboutyour keycultural heritage business,whatare the keypromotional messagesthatyou
needtocommunicate toyour visitorsthatwill enthusethemandmotivate themtovisitandengage
inyour cultural heritage tourismexperience?
List three key experiencesyoudeliverthatwill make your visitors feel like explorersagain?
1.
2.
3.
Draft three messagesfor each of your experiencesthatyou can use in your promotionsthat will make
visitorswant to visit your enterprise?
1:
2.
3.