This document provides tips for effectively using Facebook to market a business. It recommends posting to your business page at least once per day, engaging with customers by commenting and sharing other posts, using images with your logo, promoting your website and email list, checking insights regularly, and creating a weekly strategic posting plan with goals. The overall message is that consistent, high-quality posting and engagement on Facebook can help grow a business.

2. Marketing Systems That Grow Your Business

3. Tim Somers
Certified Marketing Consultant
26 Years Helping Businesses Grow

4. Cover Image
Professional, Clear
In 5 Seconds People
Know What You Do
Call To Action Button

5. Profile Picture
No Text
Logo or Image

6. About Section
Is It Complete
Details, Give As Much
Information As Possible
Use Good Keywords

7. Is Your Facebook Page
Listed As Your Place Of
Employment On Your
Personal Profile
It Should Be A Link

8. Does Your Page Have
A Custom URL
If Your URL Has
Numbers At The End It
Is NOT A Custom URL

9. Are You Posting At
Least Once A Day
3 Times A Day Is Best
Use The Scheduling
Feature To Space Out

10. Are You Getting Likes,
Comments and Shares
If Not Change What
You Are Posting, Ask
Questions, Etc.

11. Are You Only Posting
20% About Your
Products And Services
The Rest Should Be
Informative, Tips, Etc.

12. Are You Promoting
Your Email Database
On Your Page To
Collect Emails To Keep
In Touch Outside of FB

13. Are You Sending
People To YOUR
Website At Least Once
A Week With A Link To
A Blog Post or Product

14. Do You Have A
Facebook Like Box On
Your Website

15. Are You Checking Your
Page Insights Every
Week To Learn What
Posts Are Working

16. Do Your Images Have
Your Logo On Them

17. Are You Sharing Your
Business Facebook
Posts On Your
Personal Profile Page

18. Are You Engaging
With Those That
Comment, Like and
Share Your Posts

19. Are You Sharing,
Commenting And
Liking Other Business
Page Posts

20. Are You Using Video

21. Are You Writing Out
A Strategic Posting
Plan Each Week
What Is Your Goal

22. Are You Posting
Consistently
Not Here and There
Once This Week And
Nothing The Next

23. Are You Using
Facebook Ads At Least
Once A Week
It Only Takes $5 To
Increase Your Efforts