estereotipos en la publicidad

1. STEREOTYPES IN
ADVERTISEMENTS

2. Types of Stereotyping in
Advertisements
Identifiable products
Intentionally or unintentionally
Race and gender

3. Child Gender Roles
Shallow or Incompetent Male
Domesticated Female
Racial Stereotypes

4. Do advertisements Mirror Culture or
Mould It?

5. ADAM and EVE: The origin of role models for gender inequality
 1. The Order of Creation
 2. The Order of Accountability
God Man Women
 3. The Designation of the Woman as 'Helper'
 4. The Man's Naming of the Woman
 5. The Order of Satan's Temptation
Serpent Woman Man
vs
God Man Woman

6. History of Gender Stereotypes in Advertisements
 Gender Stereotypes
 Traditional Gender Stereotypes
“Simplistic generalizations about the gender attributes,
differences, and roles of individuals and/or groups.
Stereotypes can be positive or negative, but they rarely
communicate accurate information about others"

7. Do advertisements Mirror
Culture or Mould It?
 Advertisements mirror culture
Advertisements mould culture

8.  Social stigma
 Objectification of women
 Men are seen as hedonistic
and dominating
Advertising creates the idea that when men and women
do not fit into the stereotypes they can be seen as less of
a man or woman.

9. • Women as homemakers and
men as the providers (1961).
• Men caring about their skin
(2013).
• For her (2015).