Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Gender stereotypes and the 
media 
To understand how gender 
stereotypes are used within media
Patriarchy 
• Traditionally men have held 
power in our society – this 
system where men have 
power and control in societ...
• The result of this is that 
traditionally male qualities 
and attributes have generally 
been seen to be superior to 
fe...
• This was (and sometimes still is!) reflected in 
the media, as most media companies were 
run by men! 
• Masculinity was...
Representations of Gender 
GQ= Gentleman’s Quarterly 
The 15th Annual Men of the Year 
awards special issue
List some typical action films – think 
about the typical roles assigned to 
men and women? How do these link 
to patriarc...
• Two of the most common traditional roles 
women were represented in under patriarchy 
were the happy housewife and the s...
Ideology in Action – Traditional Representations 
• Look at the following adverts – what messages 
and values are being po...
Ideology in Action
More Modern Ideologies about 
Gender 
From the 1960s onwards, 
feminism challenged 
patriarchy, seeking to gain 
equality ...
Suddenly it wasn’t unusual for women 
to: 
• Have a serious career 
• Wear trousers 
• Smoke, drink and swear 
• Play foot...
A word of caution…
For example: Watch ‘How the media 
failed women 2013’
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Lesson 3   gender stereotypes and the media
Upcoming SlideShare
Loading in …5
×

Lesson 3 gender stereotypes and the media

5,468 views

Published on

AS Media Representation WJEC Gender Stereotypes

  • Dating for everyone is here: ❶❶❶ http://bit.ly/39sFWPG ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/39sFWPG ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Lesson 3 gender stereotypes and the media

  1. 1. Gender stereotypes and the media To understand how gender stereotypes are used within media
  2. 2. Patriarchy • Traditionally men have held power in our society – this system where men have power and control in society is called patriarchy. • Patriarchy = society run by men for men
  3. 3. • The result of this is that traditionally male qualities and attributes have generally been seen to be superior to female attributes. Consider, for example, the fact that traditionally it was the eldest son who inherited – even if he had several older sisters!
  4. 4. • This was (and sometimes still is!) reflected in the media, as most media companies were run by men! • Masculinity was often represented in ways that were shown to be superior to feminine qualities. Men were often shown to be more important and powerful than women. • Women were often shown in roles that suited men and which kept them from challenging men for power. • In other words, the media showed men and women how men wanted them to be!
  5. 5. Representations of Gender GQ= Gentleman’s Quarterly The 15th Annual Men of the Year awards special issue
  6. 6. List some typical action films – think about the typical roles assigned to men and women? How do these link to patriarchal ideas about gender?
  7. 7. • Two of the most common traditional roles women were represented in under patriarchy were the happy housewife and the sex object/Glamorous Ideal. Can you think how these stereotypes suited patriarchy?
  8. 8. Ideology in Action – Traditional Representations • Look at the following adverts – what messages and values are being portrayed? What roles are women offered?
  9. 9. Ideology in Action
  10. 10. More Modern Ideologies about Gender From the 1960s onwards, feminism challenged patriarchy, seeking to gain equality for women. They gained increased respect, opportunities and legislation for women, giving them the chance to step into what had once been men’s shoes...
  11. 11. Suddenly it wasn’t unusual for women to: • Have a serious career • Wear trousers • Smoke, drink and swear • Play football • Downplay the domestic goddess role Roles that had previously been traditionally allocated to men.
  12. 12. A word of caution…
  13. 13. For example: Watch ‘How the media failed women 2013’

×