Stereotypes

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Stereotypes

  1. 1. reflect our beliefs and values, and shape our actions and our identitiesStereotypes
  2. 2. Standardized conception or image of a specific group of people or objectsHeld in common by members of a groupDirect expression of beliefs and valuesStereotypes
  3. 3. Standardized conception or image of a specific group of people or objectsHeld in common by members of a groupDirect expression of beliefs and valuesStereotypes
  4. 4. Creating “categories”CountertypesSource for conventional characters (character-types) in popular storiesUses of Stereotypes
  5. 5. Negative stereotypes can be associated with negative actionsTendency to use internalize stereotypes as models for behaviorDangers of Stereotypes
  6. 6. Simple (and “simplify our experiences”)Acquired second-handQuestions of AccuracyResistant to changeCharacteristics of Stereotypes
  7. 7. Masculinity is made, not givenPop culture images of manhood “reflect” masculinity ◦ What does it mean to be a “real man” in US society?Pop culture is primary “teaching” force (“shapes”) ◦ Connect manhood to dominance, violence, controlPop culture equates masculinity w/ violence ◦ Not “deviant”, but “accepted part of masculinity”“Tough Guise” -J. Katz
  8. 8. Negative stereotypes can be associated with ugly and negative actionsTendency to use internalize stereotypes as models for behaviorDangers of Stereotypes
  9. 9. Killing Us Softly 3Jean Kilbourne, Lecturer ◦ Killing Us Softly (1979) ◦ Still Killing Us Softly (1987) ◦ Killing Us Softly III (2000)AdvertisingAnalystWhat has changed over the years?
  10. 10. Popular culture (especially advertising) both shapes and reflects fictions about women’s desires and identities ◦ Physical perfection equals value in our society ◦ “self-objectification”“Killing Us Softly, III” - J.Kilbourne
  11. 11. Pervasiveness of AdvertisingSells products and NORMALCYSearch for the Perfect WomanComputer retouching has exacerbated the situationAffects men’s and women’s expectations
  12. 12. Objectification of Women ◦ Promotes violence against women ◦ Black women objectified as animals ◦ Breasts objectified and “marked” ◦ Kids objectified sexuallyLooks are everything ◦ Weight loss ◦ Eating disorders ◦ “more you subtract the more you add”
  13. 13. Perfect women are portrayed as ◦ Silent (hands over mouth) ◦ Vulnerable ◦ Innocent ◦ Passive ◦ PowerlessPower politics
  14. 14. Sex is both more important and lessSexualization of childrenBlatantly hetero-sexualSex is trivializedPornography is mainstreamViolence is portrayed as EroticSexualization has increased
  15. 15. Masculinity= violenceBad boys have more funObjectification of Men:
  16. 16. We should become citizens rather than consumersCitizens or Consumers
  17. 17. The“Cosmo Girl”
  18. 18. Ethnic Notions – M. Riggs (1987)“…no other group … has been linked so consistently with stereotyped presentation in the popular arts…than African-Americans.” (Geist & Nelson, 262)Stereotypes have fueled anti-black prejudice
  19. 19. Stereotypes are taken for granted and shape feelings about raceIncite and justify racial violence and prejudiceStereotypes adapted to suit social/political needsContradictions of race played out in pop cultureCulture shapes realityEthnic Notions – M. Riggs (1987)
  20. 20. Standardized conception or image of a specific group of people or objectsHeld in common by members of a groupDirect expression of beliefs and valuesStereotypes
  21. 21. Negative stereotypes can be associated with ugly and negative actionsTendency to use internalize stereotypes as models for behaviorDangers of Stereotypes

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