TAM AdEx-Television Advertising Report XI takes a look at the overall advertising scenario on television during Jun-Aug’20 (till August 22).

1. TAMAdEx
TheTelevisionAdvertisingReport-XI
TVAdVolumesofJun-Aug’20surpassedtheJun-Aug’19

2. Jun-Aug’20* vs. Jun– Aug’19
Highlights
1
More than 10% growth in
Ad Volumes of Jul’20 &
Aug’20* compared to Jul’19
& Aug’19* respectively.
2
6% rise in Ad Volumes on
Television during Jun-
Aug’20* compared to Jun-
Aug’19*.
3
Total 30+ New Categories &
2000+ New Advertisers seen
in Jun-Aug’20* over Jun-
Aug’19*.
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* (* till 22nd Aug)

3. Advertising Volumes on Television: Jun-Aug’19* & Jun-Aug’20*
6% rise in Ad Volumes on Television during Jun-Aug’20* compared to Jun-Aug’19*
More than 10% growth in Ad Volumes of Jul’20 & Aug’20* compared to Jul’19 & Aug’19*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’19-Aug’19* and Jun’20-Aug’20* (* till 22nd Aug)
84
88
Jun-Aug'19* Jun-Aug'20*
AdDuration(inHrs.)(000s)
1,024
977
1,026
982
1,091
1,136
Jun Jul Aug*
AdDurationPerDay(inHrs.)
Y 2019 Y 2020

4. Piccadily Agro Industries
International Cricket Council
International Advertising Association
Wildcraft India
Airtel Payments Bank
Vedantu Innovations
Reliance Industries
Virtual Bharat
Muthoot Fincorp
HDFC Standard Life Insurance Co.
Ecom-Payment Banks
Dispensers/Vending Machines
Cleansing Tissues
Contraceptives
Events-IT
Electric Irons
Retail Outlets-Industrial/B2B
Other NBFCS Services
Tarpaulins
Other Health Care Products
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* compared to Jun-Aug’19* (* till 22nd Aug)
New^ Advertisers and Brands on TV: Jun-Aug’20* compared to Jun-Aug’19*
Total 30+ New Categories & 2000+ New Advertisers seen in Jun-Aug’20* over Jun-Aug’19*
Ecom-Payment Banks and Piccadily Agro Industries were top new Category and Advertiser
^ Present in Jun-Aug’20* but not in Jun-Aug’19*
Top 10 New^ Categories – 30+ Top 10 New^ Advertisers – 2000+

5. 28% 31%
29% 27%
21%
25%
13%
9%
4% 3%
5% 5%
Jun-Aug'19* Jun-Aug'20*
%shareofAdVolumes
News GEC Movies Music Kids Others
Share of News and Movies genres grew in Jun-Aug’20* compared to Jun-Aug’19*
GEC, Music & Kids genre saw a decline in Ad Volumes’ share during Jun-Aug’20* over Jun-Aug’19*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’19* and Jun-Aug’20* (* till 22nd Aug)
83%
78%
Channel Genres: Jun-Aug’20* vs. Jun-Aug’19*

6. Television Advertising trend during Jul-Aug’20*

7. Advertising on Television during Jun’- Aug’20*
3,400+ Advertisers and 5,000+ Brands visible across 390+ Categories.
88,000+ hrs. of advertising volumes on Television in Jun-Aug’20*.
Ad Volumes per Day for Aug’20* grew by 4% over Jul’20.
Highlights
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* (* till 22nd Aug)

8. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 34 [ 31st May – *22nd Aug’20]
5563
6629
7077
7665
6995
7398
7754
8140 7954 7816
8177 8008
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34
ADVOLUMES(HRS.)
Week on Week Ad Volumes during Jun-Aug’20*
A continuous growth in Avg. Ad Volume/Day in Jul-Aug’20*
Ad Volumes increased by 44% in week 34 compared to week 23 and peaked in week 33
982
1,091
1,136
Jun'20 Jul'20 Aug'20*
AdDurationPerDay(inHrs.)
Y 2020

9. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* (* till 22nd Aug)
Top Sectors and Categories: Jun-Aug’20*
Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B Sector
The list of top 10 categories was dominated by FMCG sector
Top 50 categories holds 75% share of TV Ad Volumes
Personal Care/Personal Hygiene 22%
Food & Beverages 18%
Services 13%
Personal Healthcare 8%
Hair Care 8%
Household Products 6%
Laundry 5%
Education 4%
Auto 3%
Banking/Finance/Investment 2%
Others (16) 12%
Toilet Soaps 7%
Shampoos 5%
Ecom-Media/Entertainment/Social Media 4%
Tooth Pastes 4%
Washing Powders/Liquids 4%
Milk Beverages 4%
Toilet/Floor Cleaners 3%
Cars 2%
Chocolates 2%
Tea 2%
Next 40 Categories 39%
Top 10 Sectors – 25+ Top 10 Categories – 390+

10. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* (* till 22nd Aug)
Leading Advertisers: Jun-Aug’20*
During Jun-Aug’20*, the Top 10 advertisers added nearly 50% share of TV Ad Volumes
HUL alone had almost 1/4th of the Ad Volume share followed by ‘Reckitt’ with 9% share
Hindustan Unilever 24%
Reckitt Benckiser (India) 9%
Procter & Gamble 3%
Godrej Consumer Products 2%
ITC 2%
Colgate Palmolive India 2%
Cadburys India 2%
Wipro 2%
Amazon Online India 2%
GCMMF (Amul) 1%
Next 40 Advertisers 22%
Top 10 Advertisers – 3400+

11. 40
27
41
Jun'20 Jul'20 Aug'20*
No.ofnewCategories
^ New Compared to Previous Month
Count of New^ Categories, Advertisers and Brands: Jun’20, Jul’20 and Aug’20*
Tally of new Advertisers and Brands had an increasing trend during Jun’20 to Aug’20*
Aug’20* registered highest number of new Advertisers and Brands
668
725
961
Jun'20 Jul'20 Aug'20*
No.ofnewAdvertisers
1067
1120
1333
Jun'20 Jul'20 Aug'20*
No.ofnewBrands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20-Aug’20* (* till 22nd Aug)

12. Facebook Inc.
Vini Product
Reliance Retail
Playgames 24x7
Hatsun Agro Product
Honda Cars India
Dixcy Textiles
Bajaj Corp.
Virtual Bharat
Cars24 Services
Shaving System/Razor
Vanishing Cream/Snows
Baby Foods
Hair Dryers
Lotteries
Artificial Sweeteners
Pressure Cookers/Electrical Cookers
Cleansing Tissues
Events-Retail
Agriculture General Insurance
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jun-Aug’20* compared to Apr-May’20 (* till 22nd Aug)
New^ Advertisers and Brands on TV: Jun-Aug’20* compared to Apr-May’20
Total 50+ New Categories & 1900+ New Advertisers seen in Jun-Aug’20* over Apr-May’20
Shaving System/Razor and Facebook Inc. were top new Category and Advertiser
^ Present in Jun-Aug’20* but not in Apr-May ’20
Top 10 New^ Categories – 50+ Top 10 New^ Advertisers – 1900+

13. Ad Volumes by Time Bands

14. Ad Volumes by Time Bands: Week 29 – 34 vs. Week 23 – 28
5
7
9
4
13
3
6
8
10
5
15
3
EARLY MORNING MORNING AFTERNOON EVENING PRIME TIME NIGHT
ADVOLUMES(INHRS.(000S))
All Time Bands observed a rise in Ad Volumes in Week 29-24 over Week 23-28
16% increase in Prime Time Ad Volumes during week 29-34 compared to week 23-28
Source: AdEx India (A Division of TAM Media Research) : Prime Time : 18:00 – 23:00
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 34 [ 31st May – 22nd Aug’20]

15. Period : Jun-Aug’20* (* till 22nd Aug)
Top 5 Advertisers on Television
(Jun-Aug’20*)

16. 01HUL advertised for 100+ brands
during Jun’20 - Aug’20*
HUL 24%
Reckitt Benckiser India 9%
Procter & Gamble 3%
Godrej Consumer Products 2%
ITC 2%
HUL

17. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Hindustan Unilever
Group
Hindustan Unilever
Brooke Bond Lipton India
Ponds India
Lakme Lever
Advertiser: Hindustan Unilever (HUL)
Average Ad Volumes/Day increased by 9% in the month of Jul’20 compared to Jun’20 while it
decreased by 20% in the month of Aug’20* compared to Jun’20
257
280
206
Jun'20 Jul'20 Aug'20*
AdVolumes/Day(InHrs.)

18. 15%
13%
12%
10%6%
5%
3%
3%
3%
3%
27%
Shampoos
Toilet Soaps
Milk Beverages
Washing Powders/Liquids
Tea
Tooth Pastes
Moisturising Lotion/Creams
Face Wash
Detergent Cakes/Bars
Fairness Creams
Others (28)
1
2
3
15%
13%
12%
Top 3 Categories
Categories of HUL
73% of HUL’s Ad Volumes in Jun- Aug’20* constituted by its Top 10 categories
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Hindustan Unilever
Group
Hindustan Unilever
Brooke Bond Lipton India
Ponds India
Lakme Lever

19. Total Brands - 117
Top 10 Brands
of HUL
Brands of HUL
HUL advertised for 100+ brands during Jun - Aug’20*
Top 10 brands of HUL accounted for 34% share of Ad Volumes
Clinic Plus Shampoo 4%
Horlicks 4%
Surf Excel Easy Wash 4%
Lux Toilet Soap 4%
Sunsilk Black Shine 4%
Wheel Active 2 In 1 3%
Dove Cream Bathing Bar 3%
Close Up Ever Fresh 3%
Ponds White Beauty 3%
Boost 2%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Hindustan Unilever
Group
Hindustan Unilever
Brooke Bond Lipton India
Ponds India
Lakme Lever

20. Clinic Plus Shampoo
Horlicks
Surf Excel Easy Wash
Lux Toilet Soap
Sunsilk Black Shine
Wheel Active 2 In 1
Dove Cream Bathing Bar
Close Up Ever Fresh
Ponds White Beauty
Boost
Consistent brands in Jun’20, Jul’20 and Aug’20*
Consistent Brands of HUL present in Jun-Aug’20*
78 brands of HUL advertised across all 3 months: Jun - Aug’20*
Top 10 Consistent Brands (Total 78)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Hindustan Unilever
Group
Hindustan Unilever
Brooke Bond Lipton India
Ponds India
Lakme Lever

21. 02Average Ad Volumes/Day grew in Jul’20
(44%) and Aug’20* (2 Times) compared
to Jun’20
HUL
Reckitt Benckiser India 9%
24%
Procter & Gamble 3%
Godrej Consumer Products 2%
ITC 2%
Reckitt Benckiser

22. Advertiser: Reckitt Benckiser India (RB)
Average Ad Volumes/Day saw a consistent growth in Jul’20 (44%) and Aug’20* (2 Times)
compared to Jun’20
63
91
137
Jun'20 Jul'20 Aug'20*
AdVolumes/Day(InHrs.)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

23. 25%
20%
16%
7%
7%
6%
6%
6%
3%
1%
4%Toilet/Floor Cleaners
Toilet Soaps
Antiseptic Creams/Liquids
Hair Removers
Medicated Skin Treatment
Toilet Liquids
Rubs And Balms
Pre Post Wash Products
Household Cleaners
Home Insecticides
Others (5)
1
2
3
25%
20%
16%
Top 3 Categories
Categories of RB
RB had more than 50% share of Ad Volumes in its Top 3 categories
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

24. Total Brands - 36
Top 10 Brands of
RB
Brands of RB
Dettol was RB’s most visible brand during Jun - Aug’20*
Top 10 brands of RB accounted for 70% share of Ad Volumes
Dettol Antiseptic Liquid 16%
Dettol Toilet Soaps 10%
Harpic Bathroom Cleaner 10%
Lizol 7%
Dettol Liquid Soap 6%
Harpic Power Plus/Bathroom Cleaner 6%
Vanish Oxi Action 6%
Dettol Intense Cool Soap 5%
Moov Advance Diclofenac Gel 4%
Dettol & Moms Soap 4%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

25. Dettol Antiseptic Liquid
Dettol Toilet Soaps
Lizol
Dettol Liquid Soap
Harpic Power Plus/Bathroom Cleaner
Vanish Oxi Action
Harpic Bathroom Cleaner
Dettol Intense Cool Soap
Moov Advance Diclofenac Gel
Veet Cold Wax Strip
Consistent Brands of RB present in Jun-Aug’20*
4 out of Top 10 consistent brands of RB were from Toilet/Floor Cleaners category
Top 10 Consistent Brands (Total 17)
Consistent brands in Jun’20, Jul’20 and Aug’20*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

26. 03P&G Advertised in 12 categories during
Jun’20 - Aug’20*; Washing
Powders/Liquids being on the top spot
HUL
Procter & Gamble 3%
24%
Reckitt Benckiser India 9%
Godrej Consumer Products 2%
ITC 2%
Procter & Gamble

27. Advertiser: Procter & Gamble (P&G)
Average Ad Volumes/Day for P&G declined marginally in Jul’20 and Aug’20* compared to Jun’20
33
29 30
Jun'20 Jul'20 Aug'20*
AdVolumes/Day(InHrs.)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Procter & Gamble
Procter & Gamble
Gillette India
Procter & Gamble Home Products

28. 31%
20%13%
9%
8%
7%
3%
3%2%
2%
2%Washing Powders/Liquids
Shampoos
Rubs And Balms
Diapers
Sanitary Napkins
Cough Lozenges
Tooth Brushes
Analgesic/Cold Tablets
Shaving System/Razor
Detergent Cakes/Bars
Others (2)
1
2
3
31%
20%
13%
Top 3 Categories
Categories of P&G
P&G Advertised in 12 categories during Jun - Aug’20*; Washing Powders/Liquids topped the list
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Procter & Gamble
Procter & Gamble
Gillette India
Procter & Gamble Home Products

29. Total Brands - 27
Top 10 Brands
of P&G
Brands of P&G
Top 10 brands of P&G accounted for 81% share of Ad Volumes
P&G’s top advertised brand was Head & Shoulders Anti Dandruff followed by Ariel
Head & Shoulders Anti Dandruff 14%
Ariel 12%
Tide Ultra 11%
Vicks Vaporub 9%
Pampers Baby Dry Pants 9%
Vicks 3 In 1 7%
Tide Plus Extra Power 5%
Pantene Advanced Hair Fall Solution 5%
Whisper Choice Ultra Xl 5%
Oral B Prohealth Anti Bact Tooth Brush 3%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Procter & Gamble
Procter & Gamble
Gillette India
Procter & Gamble Home Products

30. Head & Shoulders Anti Dandruff
Ariel
Tide Ultra
Vicks Vaporub
Pampers Baby Dry Pants
Vicks 3 In 1
Tide Plus Extra Power
Pantene Advanced Hair Fall Solution
Whisper Choice Ultra Xl
Oral B Prohealth Anti Bact Tooth Brush
Consistent Brands of P&G present in Jun-Aug’20*
There were 16 consistent brands of P&G in Jun’20, Jul’20 and Aug’20*
Top 10 Consistent Brands (Total 16)
Consistent brands in Jun’20, Jul’20 and Aug’20*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]
Procter & Gamble
Procter & Gamble
Gillette India
Procter & Gamble Home Products

31. 04Godrej Expert Rich Creme Hair Colour
was the top advertised brand closely
followed by Goodknight Gold Flash
HUL
Godrej Consumer Products 2%
24%
Reckitt Benckiser India 9%
Procter & Gamble 3%
ITC 2%
Godrej Consumer Products

32. Advertiser: Godrej Consumer Products
Compared to Jun’20, average Ad Volumes/Day of Godrej Consumer Products decreased by 5%
and 18% in the month of Jul’20 and Aug’20* respectively
27
26
22
Jun'20 Jul'20 Aug'20*
AdVolumes/Day(InHrs.)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

33. 32%
26%
24%
11%
4% 4%
Mosquito Repellents
Hair Dyes
Toilet Soaps
Toilet Liquids
Air Fresheners
Others (3)
1
2
3
32%
26%
24%
Top 3 Categories
Categories of Godrej Consumer Products
Top 3 categories of Godrej Consumer Products together added more than 80% share of Ad
Volumes
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

34. Total Brands - 21
Top 10 Brands of
Godrej Consumer
Products
Brands of Godrej Consumer Products
Top 10 brands of Godrej Consumer Products contributed more than 90% share of its Ad Volumes
Godrej Expert Rich Creme Hair Colour was on top closely followed by Goodknight Gold Flash
Godrej Expert Rich Creme Hair Colour 17%
Goodknight Gold Flash 17%
Godrej No.1 Soap 13%
Godrej Protekt Mr Magic Handwash 11%
Godrej Expert Easy Shampoo Hair Colour 9%
Hit Mosquitoes And Flies 6%
Cinthol Lime/Cool 6%
Goodknight Naturals Neem Agarbatti 5%
Cinthol Confidence Plus 4%
Goodknight Green Shakti 4%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

35. Godrej Expert Rich Creme Hair Colour
Goodknight Gold Flash
Godrej No.1 Soap
Godrej Protekt Mr Magic Handwash
Godrej Expert Easy Shampoo Hair Colour
Hit Mosquitoes And Flies
Cinthol Lime/Cool
Cinthol Confidence Plus
Goodknight Green Shakti
Godrej Aer Pocket
Hit Cockroches
Consistent Brands of Godrej Consumer Products present in Jun-Aug’20*
Out of 11 consistent brands of Godrej Consumer Products, Toilet Soaps and Mosquito Repellents
categories had 3 brands each
Brands of Godrej Consumer Products (Total 11)
Consistent brands in Jun’20, Jul’20 and Aug’20*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

36. 0511% and 17% growth seen in average
Ad Volumes/Day during Jul’20 &
Aug’20* compared to Jun’20
HUL
ITC 2%
24%
Reckitt Benckiser India 9%
Procter & Gamble 3%
Godrej Consumer Products 2%
ITC

37. Advertiser: ITC
11% and 17% growth seen in average Ad Volumes/Day during Jul’20 & Aug’20* compared to
Jun’20 for ITC
23
25
26
Jun'20 Jul'20 Aug'20*
AdVolumes/Day(InHrs.)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

38. 15%
13%
11%
9%9%
8%
6%
6%
5%
5%
13%
Toilet Soaps
Biscuits
Branded Atta
Noodles/Pasta
Wafer/Chips
Household Cleaners
Toilet Liquids
Range of Toiletries
Toilet/Floor Cleaners
Hand Sanitizers
Others (16)
1
2
3
15%
13%
11%
Top 3 Categories
Categories of ITC
Top 10 categories of ITC added more than 80% share of its Ad Volumes; Toilet Soaps being on the
top with 15% share
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

39. Total Brands - 54
Top 10
Brands of
ITC
Brands of ITC
There were 50+ brands of ITC present in Jun - Aug’20*
Top 10 brands of ITC together added 58% share of Ad Volumes
Bingo Potato Chips 9%
Aashirvaad Atta 9%
Sunfeast Yippee Noodles 7%
Savlon Surface Disinfectant Spray 7%
Savlon Range Of Prods 6%
Nimyle Floor Cleaner 5%
Savlon Hexa Hand Sanitizer Liquid 5%
Savlon Hexa Advanced Soap 4%
Vivel Cool Mint Soap 4%
Sunfeast Moms Magic 4%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

40. Bingo Potato Chips
Aashirvaad Atta
Sunfeast Yippee Noodles
Savlon Surface Disinfectant Spray
Savlon Range Of Prods
Nimyle Floor Cleaner
Savlon Hexa Advanced Soap
Sunfeast Moms Magic
Sunfeast Dark Fantasy Chocofills
Vivel Body Wash
Consistent Brands of ITC present in Jun-Aug’20*
There were 23 consistent brands of ITC present in Jun’20, Jul’20 and Aug’20*; Bingo Potato Chips
was on top followed by Aashirvaad Atta
Top 10 Consistent Brands (Total 23)
Consistent brands in Jun’20, Jul’20 and Aug’20*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20 – Aug’20* [*till 22nd Aug]

41. Vinita Shah
For any queries write to
vinita.shah@tamindia.com
TAMAdEx
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