TAM AdEx-Television Advertising Report VIII takes a deep dive into the details of GEC Channel Genre focusing on Hindi GEC, Tamil GEC, Malayalam GEC, Kannada GEC, Bengali GEC, Telugu GEC and Marathi GEC in regards to television advertising during Jun-Jul’20 (till July 25).

1. TAMAdEx
TheTelevisionAdvertisingReport-VIII

2. Advertising on Television during Jun’20-Jul’20*
2,300+ Advertisers and 3,700+ Brands visible across 360+ Categories.
56,000+ hrs. of advertising volumes on Television in Jun-Jul’20*.
Average Ad Volumes/Day in Jul’20* grew by 9% compared to Jun’20.
Highlights
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [* till 25th Jul]

3. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – 25th Jul’20]
Week on Week TV Ad Volumes
Comparing week 30 to week 23, Television Ad Volume grew by 44%
Week 30 recorded highest Ad Volumes among weeks ranging from 23 to 30
Ad Volumes on TV for last 5 weeks reached above the average of Wk. 23-30
5,562
6,629
7,077
7,665
6,995
7,397
7,753
7,983
Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30
ADVOLUMES(HRS.)
---- indicates Avg. Ad Volume from Wk 23 to Wk 30

4. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul’20]
982
1,069
Jun'20 Jul'20*
Avg.AdVolumes/Day(Hrs.)
Average Ad Volumes/Day: Jun-Jul’20*
Avg. Ad Volumes/Day for the month of Jul’20* grew by 9% over Jun’20

5. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul’20]
Top Sectors and Categories
Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B sector
The list of top 10 categories was dominated by FMCG sector
Top 50 categories holds 75% share of TV Ad Volumes
Personal Care/Personal Hygiene 22%
Food & Beverages 19%
Services 12%
Hair Care 8%
Personal Healthcare 8%
Laundry 6%
Household Products 5%
Education 3%
Auto 3%
Building, Industrial & Land Materials/Equipments 2%
Others (16) 12%
Toilet Soaps 8%
Shampoos 5%
Tooth Pastes 4%
Washing Powders/Liquids 4%
Milk Beverages 4%
Ecom-Media/Entertainment/Social Media 4%
Toilet/Floor Cleaners 2%
Chocolates 2%
Cars 2%
DTH Service Providers 2%
Next 40 Categories 38%

6. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul’20]
Top Advertisers
During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes.
HUL alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share
Hindustan Unilever 26%
Reckitt Benckiser (India) 7%
Procter & Gamble 3%
Godrej Consumer Products 3%
ITC 2%
Cadburys India 2%
Wipro 2%
Colgate Palmolive India 2%
Amazon Online India 1%
GCMMF (Amul) 1%
Next 40 Advertisers 23%

7. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23’20 – Week 30’20 [31st May – 25th Jul’20]
296 297 296 308 307 300 301 305
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
No. of Categories
1,234 1,182 1,237
1,313 1,351
1,255
1,323
1,411
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
No. of Advertisers
1,967 1,909 1,980
2,088 2,161
2,031 2,114
2,263
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
No. of Brands
No of Categories, Advertisers and Brands
A stable trend in tally of categories, advertisers and brands observed during last 8 weeks
8% rise in avg. number of advertisers and brands during week 29-30 compared to week 23-28
Week 30 registered maximum number of advertisers and brands

8. 417
276
316
358
329
273
294
373
Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30
No.ofnewBrands
249
162
199
245
222
173
206
234
Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30
No.ofnewAdvertisers
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [31st May – 25th Jul’20]
*New Compared to Previous Week
New* Advertisers and Brands each week
14% growth in tally of new advertisers in week 30 compared to week 29
No. of new brands grew by 27% in week 30 over week 29

9. Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20^ [till 25th Jul’20] compared to Apr-May’20
New* Advertisers and Brands on TV: Jun-Jul’20^
Total 1000+ New Advertisers and 1600+ New brands seen in Jun-Jul’20^ over Apr-May’20
Facebook topped list of new Advertisers and its brand Whatsapp leads among new Brands
*Present in Jun-Jul ’20^ but not in Apr-May ’20
Facebook Inc.
Vini Product
Reliance Retail
Hatsun Agro Product
Playgames 24x7
Suzuki Motorcycle India
Virtual Bharat
Myntra Designs
Bajaj Corp.
Dixcy Textiles
Whatsapp
Vaseline Skin Care Products
Veet Cold Wax Strip
Bingo Potato Chips
Itch Guard Cream
Maruti Suzuki Dzire
Airtel Xstream Box
Ringguard Cream
Bandhan Bank
Lakme Elle 18 Eye Drama Kajal

10. GEC Channel Genre
Leading Channel Genres of GEC
Television: Jun-Jul’20 [till 25th Jul ’20]

11. 23%
13%
11%
10%
10%
9%
7%
18%
Hindi
Tamil
Malayalam
Kannada
Bengali
Telugu
Marathi
Others (9)
1,442
1,842
2,008
2,246
2,051 2,080 2,088
2,173
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)
GEC
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – 25th Jul’20]
Channel Genre: GEC
Among GEC genres, Hindi GEC topped with 23% share of Ad Volumes followed by Tamil GEC
Meager but steady ad volume growth observed in last 4 weeks i.e. Wk 27-30
Comparing week 30 to week 23, GEC genre registered 51% rise in Ad Volumes

12. 01
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
01
Avg. Ad Volumes/Day on Hindi
GEC saw a 5% rise in Jul’20*
compared to Jun’20
Hindi GEC
Top 7 GEC
Genre
[*till 25th Jul ’20]

13. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Hindi GEC Genre: Jun-Jul’20*
Avg. Ad Volumes/Day on Hindi GEC saw a marginal rise of 5% in Jul’20* compared to Jun’20
A continuous rise in ad volumes from week 24 onwards with a peak in week 26
Comparing week 30 to week 23, Ad Volumes grew by 50% on Hindi GEC channels
63
66
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
322
422
461
514
463 462 475 482
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

14. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Tally of Categories, Advertisers and Brands saw rise in Jul’20* compared to Jun’20
146 151
Jun'20 Jul'20
No. of Categories
169
187
Jun'20 Jul'20
No. of Advertisers
440 454
Jun'20 Jul'20
No. of Brands

15. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers during Jun-Jul’20*: Hindi GEC
9 out of top 10 categories were from FMCG contributing 40% to the Ad Volumes of Hindi GECs
HUL had a huge 40% share of ad volumes followed by Reckitt Benckiser
Top 50 advertisers had 90% share of Ad Volumes on Hindi GEC channels

16. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [^ till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
35+ Categories and 80+ Advertisers advertised only during Jun-Jul’20^ on Hindi GEC channels
Half of the Top 10 Exclusive Categories were from Personal Care/Personal Hygiene Sector
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

17. 01
02
Ad Volumes on Tamil GEC genre
stabilized in last 4 weeks after a
peak in week 26
Tamil GEC
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

18. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Tamil GEC Genre: Jun-Jul’20*
Avg. Ad Volumes/Day on Tamil GEC saw a marginal drop in Jul’20* compared to Jun’20
Ad Volumes on Tamil GEC genre stabilized in last 4 weeks after a peak in week 26
Comparing week 30 to week 23, Ad Volumes grew by 54% on Tamil GEC channels
39
37
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
178
226
291
353
269 264 265 274
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

19. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Tally of Advertisers and Brands grew by 5% and 3% respectively in Jul’20* compared to Jun’20
154 151
Jun'20 Jul'20
No. of Categories
207
217
Jun'20 Jul'20
No. of Advertisers
437 452
Jun'20 Jul'20
No. of Brands

20. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers during Jun-Jul’20*: Tamil GEC
9 out of top 10 categories were from FMCG contributing 44% to the Ad Volumes on Tamil GECs
Top 10 advertisers on Tamil GEC channels had more than 65% share of Ad Volumes
HUL topped with 40% share of Ad Volumes

21. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
35+ Categories and 120+ Advertisers present only during Jun-Jul’20^ on Tamil GEC channels
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

22. 01
03
Avg. Ad Volumes/Day on
Malayalam GEC grew by 14% in
Jul’20 compared to Jun’20
Malayalam GEC
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

23. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Malayalam GEC Genre: Jun-Jul’20*
Avg. Ad Volumes/Day on Malayalam GEC grew by 14% in Jul’20* compared to Jun’20
A continuous rise in Ad Volumes from week 24 onwards with a small drop in week 27
Week 30 registered highest Ad Volumes which was 50% more compared to week 23
29
33
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
160
197 205
226 219
232 235 241
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

24. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Tally of Categories, Advertisers and Brands saw rise in Jul’20* compared to Jun’20
Number of Advertisers and Brands grew by 11% and 8% respectively
128 132
Jun'20 Jul'20
No. of Categories
172
191
Jun'20 Jul'20
No. of Advertisers
340
367
Jun'20 Jul'20
No. of Brands

25. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers during Jun-Jul’20*: Malayalam GEC
Categories for FMCG sector dominated the advertising on Malayalam GECs
HUL with 32% share of Ad Volumes topped the list followed by ITC
The top 10 advertisers on Malayalam GEC channels had 66% share of Ad Volumes

26. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
On Malayalam GEC channels, 40+ Categories and 120+ Advertisers advertised exclusively
during Jun-Jul’20^
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

27. 04
Ad volumes grew by 54% on
Kannada GEC channels in week
30 compared to week 23
Kannada GEC
01
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

28. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Kannada GEC Genre: Jun-Jul’20*
Avg. Ad Volumes/Day grew by 12% in Jul’20* compared to Jun’20 on Kannada GEC
Avg. Ad volume during Wk 27 – 30 grew by 18% compared to Wk 23 – 26.
Comparing week 30 to week 23, Ad Volumes grew by 54% on Kannada GEC channels.
27
31
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
148
176
191
225
215 215 213
227
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

29. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Tally of Advertisers and Brands grew by 19% and 12% respectively in Jul’20* over Jun’20
Count of Categories were almost same in Jun and Jul’20*
120 119
Jun'20 Jul'20*
No. of Categories
128
152
Jun'20 Jul'20*
No. of Advertisers
348
390
Jun'20 Jul'20*
No. of Brands

30. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers: Jun-Jul’20*
9 of the top 10 categories belong to FMCG accounting 42% to the Ad Volumes on Kannada GECs
HUL was on top position with 37% share on Kannada GEC channels followed by P&G
Top 50 advertisers accounted for more than 90% share of ad volumes on Kannada GEC channels

31. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
30+ Categories and 75+ Advertisers advertised only during Jun-Jul’20^ on Kannada GEC channels
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

32. 01
05
A sharp rise in ad volumes was
seen on Bengali GECs with week
30 registering highest ad
volumes
Bengali GEC
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

33. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Bengali GEC Genre: Jun-Jul’20*
Avg. Ad Volumes/Day on Bengali GEC saw a rise of 23% in Jul’20* compared to Jun’20
A sharp rise in Ad Volumes was seen on Bengali GECs with week 30 registering highest Ad Volumes
Almost two-fold Ad Volumes rise in week 30 compared to week 23
25
31
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
122
167
183
211 210 217 220
233
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

34. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Tally of Categories, Advertisers and Brands saw rise in Jul’20* compared to Jun’20
Number of Advertisers and Brands grew by 21% and 17% respectively
122 125
Jun'20 Jul'20
No. of Categories
112
136
Jun'20 Jul'20
No. of Advertisers
308
361
Jun'20 Jul'20
No. of Brands

35. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers during Jun-Jul’20*: Bengali GEC
Milk Beverages category topped with 10% share of Ad Volumes
Top 50 categories had 87% share of Ad Volumes on Bengali GEC channels
70% share of Ad Volumes was captured by the Top 10 advertisers with HUL on the crest

36. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
Among Top 10 exclusive categories, max. were from Personal Care/Personal Hygiene and
Services sector.
35+ Categories and 60+ Advertisers advertised exclusively during Jun-Jul’20^ on Bengali GECs
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

37. 01
06
Ad volumes in last 3 weeks on
Telugu GEC channels saw a
slender but steady growth.
Telugu GEC
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

38. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Telugu GEC Genre: Jun-Jul’20*
Ad volumes in last 3 weeks on Telugu GEC channels saw a slender but steady growth
Avg. Ad Volumes/Day dropped by 9% in Jul’20* compared to Jun’20 on Telugu GEC
Comparing week 30 to week 23, Ad Volumes grew by 39% on Telugu GEC channels.
26
24
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
124
181 188
213
192
169 170 172
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

39. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Although tally of categories are on lower side during Jul’20*, the count of Advertisers and Brands
grew by 17% and 7% respectively in Jul’20* over Jun’20.
136 131
Jun'20 Jul'20*
No. of Categories
144
168
Jun'20 Jul'20*
No. of Advertisers
374
402
Jun'20 Jul'20*
No. of Brands

40. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers: Jun-Jul’20*
Top 10 categories had 9 FMCG categories accounting 45% to the Ad Volumes of Telugu GECs
More than 40% of the Ad Volume share of Telugu GEC channels was covered by HUL solely
Top 50 advertisers accounted 90% share of Ad Volumes on Telugu GEC channels

41. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^ [till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
40+ Categories and 90+ Advertisers advertised only during Jun-Jul’20^ on Telugu GEC channels
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

42. 01
07
Week 30 recorded highest ad
volume growth since week 23
Marathi GEC
23%
Hindi GEC
13%
Tamil GEC
11%
Malayalam
GEC
10%
Kannada GEC
10%
Bengali GEC
9%
Telugu GEC
7%
Marathi GEC
Top 7 GEC
Genre

43. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 30 [ 31st May – *25th Jul’20]
Ad Volumes of Marathi GEC Genre: Jun-Jul’20*
Week 30 recorded highest Ad Volume growth since week 23
Avg. Ad Volumes/Day grew by 9% in Jul’20* compared to Jun’20 on Marathi GEC
Comparing week 30 to week 23, Ad Volumes grew by 39% on Marathi GEC channels.
19
21
Jun'20 Jul'20
Avg.AdVolumes/Day(Hrs.)
110
126
143 148 144 140
146
153
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30
ADVOLUMES(HRS.)

44. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
No. of Categories, Advertisers and Brands: Jun-Jul’20*
Count of categories witnessed a narrow increase during Jul’20* while the count of Advertisers and
Brands grew by 14% and 13% respectively in Jul’20* over Jun’20.
104 105
Jun'20 Jul'20*
No. of Categories
90
103
Jun'20 Jul'20*
No. of Advertisers
248
280
Jun'20 Jul'20*
No. of Brands

45. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20* [till 25th Jul]
Top Categories and Advertisers: Jun-Jul’20*
Top 10 categories consist of 3 categories from F&B and 2 each from Hair Care, Services and
Personal Care/Personal Hygiene respectively.
With more than 30% of the Ad Volume share, HUL leads the advertisers on Marathi GEC channels

46. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20^[till 25th Jul]
Categories and Advertisers present in Jun-Jul’20^ and not in Apr-May’20
35+ Categories and 50+ Advertisers advertised only during Jun-Jul’20^ on Marathi GEC channels
Top 10 exclusive categories had 3 categories each from Household products and Personal
Care/Personal Hygiene.
*Exclusive: Present in Jun-Jul’20^ and not in Apr-May’20

47. TAMAdEx
TheTelevisionAdvertisingReport–IX
Tobereleasedsoon…
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