The I amsterdam brand marked its 10 year anniversary in 2014 and has grown to become one of tourism’s most iconic and recognizable city brands. The unifying character of the brand has always been social at its core, something that has resonated well with an increasingly social, authentic and visually driven audience. Charel van Dam will take a closer look at the social success of I amsterdam and what it has done to raise awareness and excitement for the destination by both its visitors and locals. Charel has been working in the travel and tourism industry for over 10 years working for companies such as Holland Marketing, KLM Royal Dutch Airlines & currently Amsterdam Marketing. As Digital Media Manager, he is responsible for the I amsterdam digital strategy & channels. He is an avid traveller, design & architecture enthusiast, phantom furniture maker and fond of anything Amsterdam.

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I amsterdam a brand
people love to share
#charelvandam
#iamsterdam
#Stichting_AM
charel van dam
digital media manager
amsterdam marketing

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video

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welcome to I amsterdam

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welcome to #somet15eu

5. Video

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world’s best marketing
campaign ever
I amsterdam a brand people
love to share
how to build a colosseum for
< 50K

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powerful
stories

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I amsterdam is a movement, a
spirit and an attitude
I amsterdam shows
participation in the promise of
Amsterdam
I amsterdam tells the human
story of our city

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I amsterdam is you

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video

15. “a brand is a story
that is always
being told”scott bedbury

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8,000

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“story telling is about
connecting to other people
and helping people see what
you see”
east of eden

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“if a story is not about the
hearer he will not listen.
a great and interesting story
is about everyone or
it will not last”
michael margolis

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163,318

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