I Can't See Clearly Now

1. CHAPTER-4
I CAN’T SEE CLEARLY NOW
- Subliminal messaging, Alive and Well

2. • How subliminal signals assault us from
billboards, store shelves and maybe even our
own living room can cause us to buy.
• And be warned: what we’re about to see (or
rather, not see) may shock you.

3. • Defined as visual, auditory, or any other sensory
messages that register just below our level of
conscious perception and can only be deducted by the
subconscious mind.
Subliminal Message

4. • Subliminal advertising pervades many aspects of our
culture assaults us each and every day. But it actually
exert influence on our behavior or it is like product
placements, get ignored by our brain.

5. • Subliminal messages are defined as visual, auditory or any other
sensory messages that register below our level of conscious
perception and can be detected only b the subconscious mind.
• Most subliminal messages are selling sex
• Unconscious emotions occurred when a minute emotional change
had taken place without the subjects being aware of either the
stimulus that caused it or any shift in their emotional states

6. • Smiling faces can subconsciously get people to buy more
• Subliminal advertising has little to do with the product
itself but lies in our own brains
• Smokers are found to have more activity in the reward and
craving centers in the brain when subjects viewed
subliminal images than when they viewed the obvious
images

7. • Direct emotional relationships between the qualities subjects
associated with Formula 1 and NASCAR as they are
subliminally transformed to the cigarette brands
• Subliminal advertising works because companies don’t show
logos and people are not aware they are viewing advertisements,
so they let their guard down

8. The Experiment: Subliminal tobacco test
1. Cigarette Advertising Image of Marlboro Man and Joe Camel along with
logo
2. A good-looking cowboy with a rugged landscape stretched out behind
him. jeep speeding down a curving mountain road. Bright red Ferraris.
Racing from both Formula 1 and NASCAR wearing red signature jumpsuits

9. Results
- Nucleus accumbens – the area involved in reward cravings
and addiction was activated
- Immediate activity when exposed to the nonexplicit image
- Subliminal images prompted more activity in the primary
visual cortex.

10. Marlboro Subiminal Advertising
Everything Formula 1 represented was
subliminally transformed into representing
the Marlboro brand
Subliminal images invoked more activity in
brain and better recognition than overt images