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Various notes and quotes from the book "Buyology" by Martin Lindstrom. The book reported the results of the world's largest neuromarketing study ever conducted and this presentation highlights the main points discussed in the book. I initially created this presentation for a "Buying Behavior" course I taught at UC Santa Barbara Extension. For more information about the book visit http://www.martinlindstrom or to "buy" it go to http://www.tr.im/buyology.
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