The brain science behind social media storytelling is summed up in five steps. Oreo's "Dunk in the Dark" Tweet and their "Daily Twist" campaign are great examples of how brands can create addictive content on Facebook and Twitter. This deck explains the addiction cycle and how brands can tap into the viewers' brain chemistry to keep them coming back for more. A 5-step blueprint is included. Ed King is a storytelling consultant. His blog lives at www.HookedOnStory.com.