2. Introducing Myself
My name is Anthony Altamura
Senior at The University of Nevada-Reno
I Major in Business management
and Marketing
Picture from:unr.edu
3. Interest
I have been a huge sports fan for all of my life
This is where my distinctive competencies come from:
Team Work
Solving Problems
Communication
Working hard
5. My Brand Mantra and Values
My brand mantra and name of my blog is the same
“Social Media Works”
My core values are independence, integrity, and loyalty
6. My Experience with Social Media
In the 2011 Fall Semester I took a personal branding
class with Dr. Bret Simmons
He told us how social media was a big part of business
today and that if companies didn’t join soon they would
be left behind
He taught us that having on online presence today was
very important and will lead to:
7. More Job Opportunities
(Image by :onlinepersonalswatch.com)
8. I really doubted what he was saying in the beginning
I thought this was just another required class for my
major but I was:
10. Before that class all I had was a facebook
He required us to create social media platforms on:
Twitter
LinkedIn
Wordpress
Google+
Youtube
11. Through these platforms we were suppose to build our
personal brands
Being the big sports fan that I am, I choose to do my
personal brand on fantasy football
12. Bret wanted us to create a lot of content to help increase
our Google juice
We were required to tweet or retweet similar content 3
times a day six days of the week
He also required us to blog 2-3 times a week
13. Since I choose a topic that interesting to me and since
we were in the NFL season this was relatively easy for
me
But I was only doing it for the class and I didn’t think
anything was going to come from it
I didn’t have a lot of followers and my blog wasn’t viewed
that much
15. So right then and there I saw that this social media
thing was for real
And that tweeting and blogging really worked
16. So I took the job with Blogdudes.com
I wrote fantasy football content for them for the next six
weeks till the fantasy football season was over
17. That was my personal social media success story
Since I succeeded personally I created another brand: I
wanted to help people learn how use social media
18. To do this I created Social Media Works at
anthonymaltamura.wordpress.com
19. My Social Media Blog
On my social media blog I created five blogs:
Social Media Works!
Evaluating Two Competitors: Coca-Cola and Pepsi
Creating a Blog
Using Twitter Effectively
People and Companies Shifting Towards Social Media
Through these blogs I learned a lot
20. Social Media Works
Is a blog basically explaining what I have already told
you about how I got into social media and how I actually
saw some success
21. Evaluating Two Competitors:
Coca-Cola and Pepsi
This was a blog I wrote about Coca-Cola and Pepsi and
how they use social media
I came to the conclusion that even though Pepsi has more
followers on Twitter Coca-Cola has a better online presence
because:
The have an accessible blog
The blog more often
Over 15,00 Sites link to their site
They Tweet every 23 minutes
They have over 60,000 subscribers on YouTube
They have over 40 million likes on Facebook
(Image by neatorama.com)
22. Creating A Blog
In this blog I wrote about how important a blog is to
your social media profile
I learned that their are five steps to keep in mind when
you start blogging:
(Image by: business2community.com)
23. Step One
Write about something you are truly interested in
For me it was fantasy football and social media
When you are interested in the topic readers can tell
24. Step Two
Go over your original posts and make sure to limit the
mistakes
When creating an online presence it is important to appear
to be professional and using good grammar is essential
25. Step Three
Release your content on social media platforms
By posting your content on Twitter, Facebook, etc. you are
releasing your content to the hundred of millions of social
media users out there
26. Step Four
Be persistent
Just keep on pushing content
27. Step Five
Never give up
If blogging is something you truly want to do and you are
not being noticed just blog more and eventually you will be
noticed.
28. Using Twitter Effectively
(Image from technorati.com)
On this blog I talked about how I believe that Twitter is
the most effective social media platform you need to get
you content out there
I learned thath there 6 steps on how to use Twitter
effectively for your personal brand or your company
29. Step One
In order to gain followers you must first follow other
people that share the similar brand
30. Step Two
In order for them to really notice you, you have to
retweet their content
32. Step Four
Be Responsive
Just like the automated systems on the phone, there are
automated systems for Twitter
33. Step Five
Thank people for retweeting your content and retweet
theirs if you believe you followers will enjoy it
34. Step Six
Follow everyone that follows you (except spammers)
In the beginning you need to get and keep as many
followers as possible so that you can signal to the people on
Twitter that your content is relevant
35. People and Companies Shifting
Towards Social Media
(Image from: spinsucks.com)
In this blog I explain how business are shifting towards
social media
I explain how Companies can use this to their advantage
Ex. Redbox
