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April 4, 2014
How to Build an SEO Dream Team
Is your SEO team with the times?
Search engine optimization and time-tested
marketing strat...
How to Build an SEO Dream Team
Traits of a great SEO team
★ Team members work collaboratively
★ Creatively brainstorm amaz...
So, in order to succeed in building an
awesome SEO team, you need…
How to Build an SEO Dream Team
A Team Manager
★ Guides the marketing
strategy
★ Possesses creative vision
★ Inspires the t...
How to Build an SEO Dream Team
A Strategist
★ Deep understanding of
inbound marketing
★ Responsible for research
and analy...
How to Build an SEO Dream Team
A Content Creator
★ Leads the creative
ideation
★ Manages the content
development
★ Deliver...
How to Build an SEO Dream Team
A UXer
★ Increases content’s value
with great design and UX
★ Creates shareable content
Pau...
How to Build an SEO Dream Team
A Developer
★ Translates content and design assets to the
web
★ Creates interactive content...
How to Build an SEO Dream Team
A Promoter
★ Manages paid and earned media tactics
★ Builds beneficial relationships throug...
How to Build an SEO Dream Team
A Filter
★ Mouthpiece for the client relationship
★ Manages administrative tasks
★ Keeps th...
How to Build an SEO Dream Team
The SEO Dream Team
So there it is, the SEO Dream Team that will blow your clients away!
Read the full post on building the SEO
Dream Team.
Connect with the author.
Griffin Roer
@griffinroer
+GriffinRoer
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How to Build an SEO Dream Team

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SEO and traditional marketing strategies are converging. Find out how you can build the optimal SEO team that will continue to find success in search engine results pages (SERPs). In this presentation, we define the seven must-have roles for any SEO team today.

View the full post on how to build an SEO team here: http://www.snapagency.com/blog/todays-seo-dream-team/

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How to Build an SEO Dream Team

  1. 1. April 4, 2014
  2. 2. How to Build an SEO Dream Team Is your SEO team with the times? Search engine optimization and time-tested marketing strategies are converging. In the last several years, there has been a significant change in the definition of SEO and the resources required to execute on it. The strategies that will improve search appearance and drive traffic for the long term are dependent on solid research, quality content, strong relationships, and distributing the message to the relevant channels – AKA marketing.
  3. 3. How to Build an SEO Dream Team Traits of a great SEO team ★ Team members work collaboratively ★ Creatively brainstorm amazing content ideas ★ Develop engaging content ★ Promote the hell out of it once it’s ready! ★ Technical expertise in web development ★ Analytical skills to form strategy recommendations ★ Strong employee and client management Rand Fishkin Moz “I’m not a big believer in titles (in fact, were I starting a new company today, I wouldn’t have them), and I think the right role is to pitch in when and where you’re needed and can add value. There should be no such thing as ‘this is my job” or “that’s someone else’s job.’”
  4. 4. So, in order to succeed in building an awesome SEO team, you need…
  5. 5. How to Build an SEO Dream Team A Team Manager ★ Guides the marketing strategy ★ Possesses creative vision ★ Inspires the team to produce great work Jason Acidre Xight “[You need] a Team Manager who’ll not just supervise and make sure that the campaign is on track, but can also effectively communicate needs/progress/forecasts to clients. Managers should have a solid background or at least know how each segment of inbound marketing works.”
  6. 6. How to Build an SEO Dream Team A Strategist ★ Deep understanding of inbound marketing ★ Responsible for research and analytics ★ Data-driven strategy recommendations Jeff Sauer Jeffalytics “For SEO to succeed into the future, it’s all about rounding out your team that is responsible for SEO with roles that have always been responsible for delivering good marketing. In order to survive as a discipline, SEO will need to become a lot less tactical in execution and become a part of your overall marketing strategy.”
  7. 7. How to Build an SEO Dream Team A Content Creator ★ Leads the creative ideation ★ Manages the content development ★ Delivers on content that will captivate the target audience Clayburn Griffin “In the next year, I foresee SEO teams hiring more Content creators. If not directly on the SEO team, then at least within the same agency to be given some direction by the SEOs. We need people who can create good engaging content, not just limited to writing. Creative people who can make awesome.
  8. 8. How to Build an SEO Dream Team A UXer ★ Increases content’s value with great design and UX ★ Creates shareable content Paul Shapiro Catalyst “It’s a much needed perspective that I haven’t seen enough expertise in among agency SEOs. Google is caring increasingly more about UX, as they are catering to the user. Creating a good user experience is key to building a good SEO strategy.”
  9. 9. How to Build an SEO Dream Team A Developer ★ Translates content and design assets to the web ★ Creates interactive content You now have great content and design. Let’s make it functional.
  10. 10. How to Build an SEO Dream Team A Promoter ★ Manages paid and earned media tactics ★ Builds beneficial relationships through link building, social media marketing and influencer outreach Unfortunately, creating great content doesn’t guarantee that the target audience will find it. You need someone to shout from the hilltop.
  11. 11. How to Build an SEO Dream Team A Filter ★ Mouthpiece for the client relationship ★ Manages administrative tasks ★ Keeps the SEO team on schedule People do business with people they like.
  12. 12. How to Build an SEO Dream Team The SEO Dream Team So there it is, the SEO Dream Team that will blow your clients away!
  13. 13. Read the full post on building the SEO Dream Team. Connect with the author. Griffin Roer @griffinroer +GriffinRoer

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