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Retail Media Around the World
- 2. Retail media is the third fastest-growing advertising channel in 2023 after Digital OOH and CTV… Source: 2023 Global Mid-Year Forecast by GroupM
- 3. It is expected to reach $125.7 billion globally in 2023. Source: 2023 Global Mid-Year Forecast by GroupM
- 4. Here are the trends in retail media from around the world…
- 5. The US leads the way in retail media growth…
- 6. $45.15 bn expected retail media spending in 2023 in the US > $100 bn Source: Insider Intelligence expected retail media spending by 2027
- 7. Top Retail Media Networks in the US… Walmart Connect Target Roundel Kroger Precision Marketing #1 #2 #3 Source: Statista (2022) Amazon Instacart eBay #1 #2 #3 Brick & Mortar Digital
- 8. In Latin America, the size of the retail media market is estimated to be USD 1 billion
- 9. Top Retail Media Networks in LATAM… Mercado Libre Jumla Fabella #1 #2 #3 Source: Insider Intelligence, Sep 2023 #4 Walmart Mexico
- 10. In Europe, besides Amazon and eBay, domestic players are emerging with their own retail media offerings…
- 11. Retail media ad spend in Europe in 2022 €10 bn £2.7 bn Retail media ad spend in the UK in 2022
- 12. Top Domestic Retail Media Networks Zalando Carrefour #1 #2 Source: Statista (2022) Tesco Ocado #1 #2 Europe UK
- 13. Meanwhile, in Asia investment in retail media is rapidly growing…
- 14. projected share of all ad spend in China on retail media in 2023 38.1% Source: Insider Intelligence (2023)
- 15. of advertising decision makers are currently advertising on 1-3 retail media networks $$$$$ 88% Retail media advertising accounts for 1 in 5 advertising dollars spent Source: IAB SEA + India (2023) In South-East Asia & India…
- 16. Top Domestic Retail Media Networks in Asia Carousell Alibaba #1 #2 Source: IAB SEA + India (2023) Flipkart JD #3 #4 Grab Lazada Tokopedia Shopee #5 #6 #7 #8