Zia Wigder - eRetail Day México [Blended] Professional Experience

3. Both retail overall
and ecommerce
are increasing
globally
3
In Mexico, overall retail
will grow by 3.5% in
2023 while ecommerce
will grow by 14.2%

4. What are some of the ways brands
and retailers are boosting revenues?

5. • Shopping on social media platforms
Here are 4 types of social commerce you’ll
see companies experimenting with

6. Instagram
Weibo Pinterest

7. • Shopping on social media platforms
• Shopping via messaging apps
Here are 4 types of social commerce you’ll
see companies experimenting with

8. WhatsApp
WeChat

9. • Shopping on social media platforms
• Shopping via messaging apps
• Group buying + manufacturer-to-consumer (M2C)*
Here are 4 types of social commerce you’ll
see companies experimenting with

10. Pinduoduo Temu

11. Adoption of
Temu in the US
has skyrocketed
11

12. • Shopping on social media platforms
• Shopping via messaging apps
• Group buying + manufacturer-to-consumer (M2C)*
• Livestream shopping
Here are 4 types of social commerce you’ll
see companies experimenting with

13. Global
marketplace
Alibaba
Retailer
website
Nordstrom
Livestream app
NTWRK,
Firework
Social
platform
Walmart/TikTok

14. Mexico overindexes on livestream commerce
according to a Wunderman Thomson study
In Mexico, the
figure is 54%.
That’s extremely
high for a
country outside
Asia.

15. Why many brands and retailers are chasing
livestream shopping
• New channel to reach and engage with shoppers—
especially younger ones
• Interactive conversations with consumers
• High conversion rates (~30%)
• Ability to showcase how products work
• Low return rates

16. And now for our other trend,
the third big wave of digital
advertising:
retail media

17. Retail media has surged faster than the prior two waves
of search and social
Retail media Social Search
Search: 14 Years
2002-2016
Social: 11 Years
2008-2019
Retail Media: 5 Years
2016-2021
Years from $1B to $30B

18. What exactly is retail media?

20. Virtually every large multibrand retailer in the US now
has a retail media network
Digital Marketplaces / Platforms
Mass Merchandise / Department
Category Specialists
Commerce Intermediaries
Other Commerce Verticals

21. Of top digital advertising players, some of the
fastest-growing in 2022 included RMNs in Latin
America
#1: 155% #2: 72% #3: 67% #4: 48%
Source: Company results, Insider Intelligence analysis

22. Beyond search results, marketers are focused
on display ads, followed by video and in-store

23. Physical stores’ reach will help power the next
wave of RMNs
Source
s:

24. Future retail media budgets will pull from everywhere –
digital, linear TV, and shopper/trade marketing
Source
Net New
Dollars
Cannibalizati
on
$
Billions

25. Why many retailers are chasing retail
media
• New revenue stream
• Targets consumers when they’re in a buying mindset
• Uses first-party data
• Directly ties marketing to sales
• Highly profitable (can add 10-15% to EBIT)

26. Marketers in Mexico are
prioritizing retail media
spending alongside
search, social and email

27. What’s your plan to reach
shoppers in new ways in 2023 and
beyond?

28. ¡Gracias!
linkedin.com/in/zdwigder/
zwigder@insiderintelligence.com