Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Latam 2020 - Internet & Mobile Market

11,320 views

Published on

Unveiling the true potential of Latin America's Internet & Mobile Market. How will 2020 look like comparing it to the world and India.

Published in: Technology

Latam 2020 - Internet & Mobile Market

  1. 1. LATAM 2020 Unveiling the true potential of Latin America’s Internet & Mobile Market HOW 2020 WILL LOOK AND WHY NOW IS THE RIGHT TIME TO INVEST
  2. 2. This presentation was made to share our research and experience on Latin America. Comments, questions and corrections are always welcome RodrigoTeijeiro Founder & CEO rodrigo@recargapay.com Gustavo Victorica Co-founder & COO gustavo@recargapay.com Mayra Mange Junior Finance & Operations Analyst mayra.mange@recargapay.com More info on http://recargapay.com/about Airtime and bill payments for the mobile generation, serving over 1 million customers today
  3. 3. AND IT IS WELL DESERVED… Source: The Economist: February 2015 | Time: May 2015 Complete list of Unicorns https://www.cbinsights.com/research-unicorn-companies Flipkart Mu Sigma Olacabs PayTM Quikr Snapdeal Zomato Media $15 $1.5 $2.4 $2 $1 $2.5 $1 Accel Partners, DST Sequoia, General Atlantic Accel Partners, Matrix Partners, Sequoia Intel Capital, Alibaba Group Tiger Global Intel Capital Sequoia 3rd after US and China in # of Unicorns INDIA IS GETTING A LOT OF ATTENTION RECENTLY Company Valuation ($B) Select Investors
  4. 4. AND BY 2020 GDP LATAM > 1.8 x GDP INDIA Source: IMF GDP Latam=$6,694 M GDP India=$3,640 M 2015 2016 2017 2018 2019 2020 3,640 3,312 3,013 2,756 2,511 2,308 6,694 6,336 5,989 5,647 5,3645,167 Latin America India GDP in billion USD vs INDIA IS HOT, BUT LATAM IS STILL AHEAD
  5. 5. BY 2020… LATAM WILL HAVE MORE CREDIT CARD OWNERS THAN INDIA Source: Global Findex | Own Estimations http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228# Credit card owners Latam Credit card owners India216.5M 232.4M
  6. 6. Source: eMarketer | Own Estimations www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 BY 2020… eCommerce Buyers Latam 173.4M eCommerce Buyers India 158.1M ECOMMERCE BUYERS LATAM > 1.1 x INDIA
  7. 7. Source: Frost & Sullivan | Own Estimation http://es.slideshare.net/FrostandSullivan/mobile-payment-services-in-brazil - http://www.frost.com/sublib/display-market-insight.do?id=291014067 BY 2020… Mobile Payment Subscribers: Latam189.5M MOBILE PAYMENT SUBSCRIBERS LATAM > 1.4 x INDIA 133.1MMobile Payment Subscribers: India
  8. 8. Source: WeAreSocial | eMarketer | Ericson http://www.slideshare.net/wearesocialsg - http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774
 http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-june-2014.pdf - http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602 HOW WILL 2020 LOOK? LATAM IS CLOSING THE GAP WITH THE ADVANCED ECONOMIES Internet Users Mobile Internet Users B2C eCommerce Retail mCommerce Share of mCommerce Account in a financial institution 331.7 M 231 M $89.7 B - - 51.1% 414.3 M 395.4 M $366.9 B - - 74.7% 113.7 M 84.9 M $ 35 B $ 2.5 B 9.7% 68.1% 143.6 M 119.8 M $ 179.8 B $ 30.2 B 36.8% 83% 259.3 M 185.7 M $492.1 B $76.4 B 22% 93.6% 289.9 M 234.9 M $ 811.7 B $ 157.9 B 29% 96.6% 286 M 223.5 M $ 382.7 B - - 94.8% 312.4 M 297.1 M $ 567.8 B - - 97.8% 2015 2020 2015 2020 2015 2020 2015 2020 EU 1 2 3 4 5 6 LATAM BRAZIL US
  9. 9. Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://www.emarketer.com/Article/Colombia-Joins-Top-Three-Smartphone-Markets-Latin-America/1011750 BY 2020… Smartphone users Latam 385M US Population 323M LATAM WILL HAVE MORE SMARTPHONE USERS THAN US INHABITANTS
  10. 10. Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://www.emarketer.com/Article/Nine-10-Latin-American-Social-Networkers-Use-Facebook/1010404 BY 2020… Facebook users Latam 343M LATAM WILL HAVE MORE FACEBOOK USERS THAN US INHABITANTS US Population323M
  11. 11. US Population323M Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228# BY 2020… Bank account owners Latam 395M LATAM BANK ACCOUNT OWNERS > 1.2 x US INHABITANTS
  12. 12. Source: Internet World Stats http://www.internetworldstats.com/stats.htm - http://www.internetworldstats.com/pr/edi061.htm LATAM´S INTERNET POPULATION 2020 51% OF WORLD WILL BE CONNECTED; 63% OF LATAM Africa Asia Erope Middle East North America Latam Oceania 32 414 327 173 627 1,878 459 27 332310 113 582 1,386 321 2015 2020 LATIN AMERICA'S INTERNET POPULATION WILL GROW 25% IN THE NEXT 5 YEARS GLOBAL
 3.07 B → 3.91 B (in millions)
  13. 13. Source: eMarketer | Own Estimates http://www.emarketer.com/Article/Latin-American-Internet-Audience-Nears-310-Million/1011667 NUMBER OF INTERNET USERS IN LATAM 2020 64% OF ALL INTERNET USERS ARE IN BRAZIL, MEXICO AND ARGENTINA LATAM 414 M 63% penetration BRAZIL 144 M 68% penetration MEXICO 89 M 68% penetration ARGENTINA 33 M 76% penetration COLOMBIA 34 M 65% penetration PERU 22 M 65% penetration CHILE 14 M 75% penetration OTHER 78 M 46% penetration
  14. 14. Source: eMarketer | WorldBank BRAZIL VS LATAM LATAM IS HUGE, BUT ECOMMERCE IS CONCENTRATED IN BRAZIL Latam 414.3 M Brazil 143.6 M Internet Users 65% 35% Latam 232.4 M Brazil 99.9 M Credit Card Users 57% 43% Latam 442 M Brazil 156 M Mobile Phone Users 65% 35% Latam $367 B Brazil $179 B eCommerce 49% 51% Latam 662 M Brazil 211 M Population 68% 32% Latam $6,694 B Brazil $2,354 B GDP 65% 35%
  15. 15. Source: eMarketer http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 B2C ECOMMERCE SALES IN LATAM BRAZIL IS THE LARGEST AND MOST ADVANCED MARKET IN THE REGION It´s not a matter of size… It´s about development: Infrastructure
 Technology adoption
 Supply of goods & services
 Buying patterns and cultures
 Banking and credit card penetration N N N N N In January of 2015, mobile purchases accounted for 10% of retail eCommerce in Brazil 20.0 39% 8.7 17% 4.6 9% 17.9 51.3 23.4 37% 11.4 18% 5.5 9% 22.3 62.6 35.0 39% 16.1 18% 9.9 11% 28.7 89.7 49.9 42% 22.6 19% 13.1 11% 33.3 118.9 67.8 43% 33.1 21% 17.3 11% 39.4 157.6 91.9 44% 43.9 21% 25.1 12% 48.0 208.9 130.1 47% 58.1 21% 30.4 11% 58.1 276.8 179.8 49% 73.4 20% 40.4 11% 73.4 366.9 Brazil Mexico Argentina Other Latin America Share Share Share 2013 2014 2015 2016* 2020*In Billion USD 2017* 2018* 2019*
  16. 16. Source: eMarketer http://www.slideshare.net/Engelnator/e-marketer-mexico-online-2009-presentation slide 10 - http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575 LATAM´S ECOMMERCE IS CLOSING THE GAP IN 5 YEARS LATAM´S ECOMMERCE WILL BE EUROPE'S TODAY B2C eCommerce will have grown x 16+ in 10 years! 2010 2011 2012 2013 2014 2015 2016 2017* 2018* 2019* 2020* B2C eCommerce sales in Latin America 2015 Western Europe Today $ 22.2 Billion $ 29.7 Billion $ 36.8 Billion $ 51.3 Billion $ 62.6 Billion $ 89.7 Billion $ 118.9 Billion $ 157.6 Billion $ 208.9 Billion $ 276.8 Billion $ 366.9 Billion $ 382.7 Billion x 16.5
  17. 17. Source: eMarketer http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774 - http://www.emarketer.com/Article/Ad-Spending-Western-Europe-Continues-Rebound/1011239 
 http://www.emarketer.com/Article/Latin-America-Lags-Far-Behind-Social-Ad-Spend-per-User/1011237 - http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736 DIGITAL AD SPEND GROWTH IN LATAM LATAM IS 1.5x GLOBAL AVERAGE AND MOBILE IS RAPIDLY GROWING 47.4% 23.4% 14.3% 16.5% 10.4% 15.0% 38.5% 28.7% 18.3% 17.1% 11.3% 16.9% 30.0% 18.4% 15.3% 15.1% 11.9% 14.7% 26.5% 18.3% 11.9% 14.0% 8.4% 12.4% 24.0% 15.9% 10.4% 11.2% 6.8% 10.3% 22.0% 14.5% 9.4% 10.7% 5.6% 9.6% 18.9% 13.5% 8.8% 9.8% 5.0% 8.8% 16.2% 12.5% 8.2% 9.1% 4.5% 8.1% Middle East & Africa Latin America Asia-Pacific North America Western Europe Worldwide * Own Estimates 2013 2014 2015 2016* 2017* 2018* 2019* 2020*%change Digital Ad Spending Growth Worldwide (by Region) 2013 2014 2015 2016 2017 2018 2019* 2020* Mobile Ad Spending Total Ad Spending 70 60 50 40 30 20 10 0 Billions Share of Mobile to total Ad Spending
  18. 18. Source: eMarketer http://www.emarketer.com/Article/Latin-American-Ecommerce-Remains-Small-with-Few-Digital-Buyers/1010566 
 http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 - http://blog.digishopgirl.com/mobile-ad-spend-is-on-the-rise-in-brazil/ WHY BRAZIL LEADS THE WAY? BRAZIL IS THE LARGEST AND MOST ADVANCED MARKET IN THE REGION Smartphone users are expected to grow 83% eCommerce is expected to grow x 5.1 Online Buyers are expected to grow 97% Advertising is expected to grow 45% Account Owners are expected to grow 27% 107 M $180 B 71.7 M $32.6 B 175 M 59 M $35 B 36.1 M $22.5 B 138 M 2015 2020
  19. 19. STARTUP BOOM IN SÃO PAULO 12th IN THE GLOBAL STARTUP ECOSYSTEM RANKING Source: Compass The Global Startup Ecosystem Ranking 2015 Silicon Valley New York City Los Angeles Boston Tel Aviv London Chicago Seattle Berlin 1 2 3 4 5 6 7 8 9 Singapore Paris São Paulo Moscow Austin Bangalore Sidney Toronto Vancouver 10 11 12 13 14 15 16 17 18 São Paulo is the 3rd fastest growing ecosystem
  20. 20. Source: GlobalFIndex 2014 http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228# CREDIT CARD OWNERSHIP IS KEY TO UNDERSTANDING THIS BRAZIL'S CREDIT CARD OWNERSHIP IS ON THE RISE, DRIVING ECOMMERCE India Ecuador Bolivia Colombia World Mexico Venezuela Latin America Argentina Chile Brazil Uruguay United States Credit Card Ownership 70% 60% 50% 40% 30% 20% 10% 0% Whoownacreditcard(age+15)
  21. 21. Source: Kantar WoldPanel http://www.kantarworldpanel.com/global/smartphone-os-market-share/ ANDROID HAS CONSOLIDATED ITS LEADERSHIP ANDROID IS NOW THE DOMINANT OPERATING SYSTEM ALL ACROSS LATIN AMERICA Android iOS Windows Blackberry Other 86.9% 4.6% 5.5% 1.3% 1.7% Latin America Android iOS Windows Blackberry Other 62.4% 33.2% 3.8% 0.6% - US Android iOS Windows Blackberry Other 74.0% 24.4% 1.0% - 0.6% China Android iOS Windows Blackberry Other 81.5% 14.8% 2.7% 0.4% 0.6% India
  22. 22. 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019* 2020* 36.8% 31.3% 25.1% 18.6% 13.6% 9.7% 4.8% 2.5% 0.8% 0.1% Source: ETC | emarketer | Own estimates http://etc-digital.org/digital-trends/ecommerce/mobile-commerce/regional-overview/latin-america - http://www.emarketer.com/Article/Mobile-Banking-Transactions-Rise-Sharply-Latin-America/1011229 /
 http://www.emarketer.com/Article/Brazil-Ranks-No-10-Retail-Ecommerce-Sales-Worldwide/1011804 - http://www.emarketer.com/Article/Mobile-Trending-Among-Brazils-Buyers/1012288 MCOMMERCE STRONG GROWTH IN MCOMMERCE = 31% CAGR mCommerce as % of Retail eCommerce transactions in Brazil
  23. 23. Source: emarketer http://www.emarketer.com/Article/Mobile-Banking-Transactions-Rise-Sharply-Latin-America/1011229 WHAT´S DRIVING M-PAYMENTS? SMARTPHONES DRIVE STRONG GROWTH IN MPAYMENTS @14% CAGR Preferred Banking and payment channel 2010 2015* 2020* 31% 16% 2% 4% 6% 27% Bank branch Mobile phone Smartphone Advantages Convenience and flexibility Better control over spending Low financial inclusion combined with the high mobile penetration Less chances of getting mugged E E E E
  24. 24. Source: GlobalFIndex 2014 | The Millennial Dirruption Index http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228# - http://www.millennialdisruptionindex.com/wp-content/uploads/2014/02/MDI_Final.pdf 
 BANKING INDUSTRY IS RIPE FOR DISRUPTION AND DISRUPTION IS ALREADY ON ITS WAY Account Penetration Peru Colom bia M exico Bolivia Uruguay Ecuador Argentina Latin Am erica India Venezuela,RB W orld Chile Brazil United States Banking is at the highest risk of disruption by millennials Consumers don’t think their bank offers anything different from other banks. 71% would rather go to the dentist than listen to what banks are saying. Innovation will come from outside the industry. In 5 years... 68% believe the way we access our money will be totally different
 70% expect the way we pay for things will be totally different E E E E 1 2 100 90 80 70 60 50 40 30 20 10 0 % who have an account at a financial institution (age +15)
  25. 25. Source: ETC | EuroMonitor http://www.euromonitor.com/india/country-factfile - http://www.euromonitor.com/china/country-factfile - http://blog.euromonitor.com/2015/01/life-in-latin-america-in-2015.html 2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAY LATAM PER CAPITA CONSUMER EXPENDITURE $6,740 (2.25x CHINA, 6.6x INDIA) Latin America is a consumer market the size of China but with a far higher per capita spending $4.2 TRILLION LATAM 623 Million $4.1 TRILLION CHINA 1,393 Million $1.3 TRILLION INDIA 1,282 Million
  26. 26. Source: ETC | EuroMonitor http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602 - http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875
 http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 - http://www.slideshare.net/brahms82/ww-mobile-phoneusersemarketer0713 http://www.slideshare.net/wearesocialsg
 LATAM IS AMONG THE MOST PROMISING MARKETS INDIA IS BIG, LATAM IS HUGE $17.45 tr 259.3 M 254.2 M 191.2 M 24% 161.8 M 50.73 B 151.1 M GDP Internet Users Mobile Phone Users Smartphone Users Prepaid Mobile Phones eCommerce Buyers Digital Advertising Facebook users $2.3 tr 252.3 M 581.1 M 123.3 M 95% 65.4 M 0.97 B 195.7 M $5.2 tr 331.7 M 406.9 M 152.6 M 80% 109.6 M 5.7 B 232 M US INDIA LATAM
  27. 27. Source: The economist https://twitter.com/ianbremmer/status/614169472098766848?utm_source=fb&fb_ref=Default&utm_content=614177040456118273&utm_campaign=RodrigoTeijeiro&utm_medium=fb BY 2050 LATAM WILL REMAIN ON TOP TOP 10 GDP: BRAZIL REMAINS IN 7th PLACE, MEXICO MOVES UP TO 8th US (1) China (2) Japan (3) Germany (4) UK (5) France (6) Brazil (7) Italy (8) India (9) Russia (10) 1,861 2,055 2,149 2,346 2,835 2,951 3,865 4,606 10,335 17,419 Nominal GDP 2014 - (U$S bn) Nominal GDP 2050 - (U$S bn) China(1) US(2) India(3) Indonesia(4) Japan(5) Germany(6) Brazil(7) Mexico(8) UK(9) France(10) 9,671 9,812 9,826 10,334 11,334 11,367 15,432 63,842 70,913 105,916 Economy moves up rankings Economy moves down rankings Economy remains at rankings
  28. 28. Source: Worldbank http://databank.worldbank.org/data/reports.aspx?source=doing-business&Type=TABLE# WE ALWAYS THOUGHT DOING BUSINESS IN LATAM WAS HARD WELL… INDIA IS EVEN HARDER 39.6% 46 7% 11.9 111.2% 20.7% 25.3% Cost to enforce a contract (% of claim) Procedures required to enforce a contract (number) Cost to register property (% of property value) Procedures required to start a business (number) Minimum paid-in capital required to start a business (% of income per capita) Labor tax and contributions (%) Profit tax (%) 30.6% 39.8 6.1% 8.3 3.2% 14.7% 20.7% INDIA LATAM
  29. 29. Source: Global Entrepreneurship Monitor http://www.gemconsortium.org/country-profile/36 LATAM HAS VERY DIFFERENTREALITIES STILL LANDSCAPE FOR ENTREPRENEURS ACROSS TOP LATAM COUNTRIES LOOKS PROMISING VS INDIA 142 6.6% 3.7% 39% 37% 8% 38% Ease of Doing Business Total early-stage Entrepreneurial Activity Established Business Ownership Perceived Opportunities Perceived Capabilities Entrepreneurial Intention Fear of Failure 120 17.2% 17.5% 56% 50% 25% 36% 124 15.9% 9.6% 41% 62% 31% 25% INDIA BRAZIL ARGENTINA 39 19% 4.5% 49% 53% 17% 30% MEXICO 41 26.8% 8.8% 67% 65% 50% 28% CHILE
  30. 30. ARGENTINA EXPANDS OUTSIDE ITS BORDERS THOUGH SMALLER THAN BRAZIL, ARGENTINA IS GLOBALLY COMPETITIVE 1999 Tiger, Sequoia, Expedia Private US 1.3 B Online Since Select Investors Type Valuation/ Market Cap 1999 Hicks Muse Tate and Furst, Ebay Inc Public USD 5.99 B 2003 FTV Capital, Riverwood Capital Public USD 1.17 B
  31. 31. BRAZIL IS HUGE BUTPLAYS LOCALLY BRAZILIAN COMPANIES STARTING TO GROW REGIONALLY WITH GREAT OPPORTUNITIES AHEAD Source: eMarketer http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 1 2 3 4 5 6 7 $887 $800 $700 $375 $375 $250 $250 Rocket Internet Tiger Grupo Folha Naspers Seek Insight Kaszek Valuation
 (USD Million) Lead InvestorFirm 1 2 3 4 $2,317 $2,112 $706 $375 BOVESPA BOVESPA BOVESPA BOVESPA Valuation
 (USD Million) Trade InFirm Dafiti Netshoes UOL Buscapé Catho Hotel Urbano Viva Real B2W TOTVS Grupo Linx Alog IPO VC/PE
  32. 32. THETIMETO INVESTIS NOW BIG BETS IN LATAM; + USD 1.2 BILLION IN LAST 18 MONTHS ALONE Source: Internal research, select deals Complete list: https://goo.gl/eRnpsK Elo7, EduK Dafiti, Netshoes Hotel Urbano, Elo7 Nubank, GetNinjas, Guiabolso, GOintegro, Contabilizei Movile GetNinjas, Elo7, Conta Azul, Emprego Ligado, Enjoei, Meus Pedidos Psafe, BankFacil, Minuto Seguro, Resultados Digitais Netshoes, Navent, GOintegro Nubank Hotel Urbano, Nubank, 99Taxis, GetNinjas, ContaAzul
  33. 33. - APPENDIX -
  34. 34. World Latin America Advanced Economies MACROECONOMIC OUTLOOK THE COMMODITY BOOM IS OVER, BUT THE RECOVERY IS ON IT’S WAY Source: IMF http://www.google.com/publicdata/explore?ds=k3s92bru78li6_#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ngdp_rpch&scale_y=lin&ind_y=false&rdim=world&idim=country_group: 205:110&idim=world:Earth&ifdim=world&tstart=1403406000000&tend=1592794800000&hl=en_US&dl=en_US&ind=false 2015 2016 2017 2018 2019 2020 5,00% 4,00% 3,00% 2,00% 1,00% 0,00% GDP Growth 3,45% 0,86% 2,36% 3,76% 2,01% 2,42% 3,85% 2,67% 2,18% 3,87% 2,81% 2,08% 3,93% 2,91% 1,96% 3,97% 2,98% 1,95%
  35. 35. FOREIGN DIRECTINVESTMENT BRAZIL'S FDI INFLOWS ARE STILL LARGE AND GROWING Source: PWC | CNN | IMF | United Nations | OECD http://www.pwc.com.br/pt/ceo-survey-brazil/2015/index.jhtml - http://edition.cnn.com/2015/03/15/americas/brazil-protests/ - https://www.imf.org/external/pubs/ft/weo/2015/update/01/pdf/0115.pdF
 http://unctad.org/en/PublicationsLibrary/webdiaeia2015d1_en.pdf - http://www.oecd.org/eco/outlook/mexico-economic-forecast-summary.htm Top 10 economies by FDI inflows (billion USD) China Hong Kong US Singapore Brazil UK Canada Australia Netherlands Luxembourg $36 $42 $49 $53 $61$62 $81 $86 $111 $128
  36. 36. LATAM´S ONLINE POPULATION IS FAR FROM SATURATION INTERNET PENETRATION Source: eMarketer | WeAreSocial http://www.emarketer.com/Article/Latin-American-Internet-Audience-Nears-310-Million/1011667 - http://www.slideshare.net/wearesocialsg 56% 43% 88% 26% 69% 81% 45% 38% 36% 19% 33% 51% Central America South America Africa Oceania East Asia Southeast Asia Central Asia North America South Asia East EuropeWest Europe Middle East Global Average 42% Latam Average 54.1% Internet penetration in Latin America is still relatively small. Nonetheless, Latam´s online penetration reach 378.3M 2018 a 22% increase compared to 2014
  37. 37. INTERNETUSERS 2020 BRAZIL IS BIG, YOUNG AND HIGHLY ACTIVE Source: KPCB http://www.kpcb.com/internet-trends 1 2 3 4 5 6 7 632 M 259,3 M 252,3 M 114 M 104 M 87 M 83 M 47% 84% 20% 56% 61% 84% 90% Internet Users PenetrationRegion China US India Brazil Japan Russia Indonesia 2015 Rank 1 2 3 4 5 6 7 850 M 465 M 290 M 143.6 142.8 107.6 105.5 59% 34% 85% 68% 53% 86% 75% Internet Users PenetrationRegion China India US Brazil Indonesia Japan Russia 2020 Rank
  38. 38. YOUNGER AUDIENCE +60 % OF BRAZIL'S INTERNET AUDIENCE IS UNDER 35 Source: GlobalWebIndex http://www.globalwebindex.net/blog/internet-users-in-latam-spend-the-most-time-online - http://www.statista.com/statistics/272365/age-distribution-of-internet-users-worldwide/ 
 http://www.statista.com/statistics/319891/age-distribution-of-internet-users-latin-america/ - http://www.statista.com/statistics/254724/age-distribution-of-internet-users-in-brazil/ Global Latam Brazil 4.90% 7.20% 12.70% 11.60% 12.90% 13.70% 20.90% 21.50% 20.40% 23.20% 27.00% 26.70% 39.40% 31.40% 26.50% 0-24 25-34 35-44 45-54 Above 55
  39. 39. LATAM INTERNETUSERS ARE HIGHLY ACTIVE Source: GlobalWebIndex | eMarketer http://www.globalwebindex.net/blog/internet-users-in-latam-spend-the-most-time-online - http://www.emarketer.com/Article/Brazils-Web-Users-Take-Top-Spot-Latin-America-Time-Spent-Online/1011152 Brazil Latin America Argentina Peru Chile Venezuela Colombia Mexico 0 5 10 15 20 25 30 35 INTERNET USERS IN BRAZIL SPENT 37.7% MORE MONTHLY TIME ONLINE THAN THE AVERAGE IN LATIN AMERICA Average Monthly Time Spent Online INTERNET USERS IN LATAM SPEND THE MOST TIME ONLINE Time Spent Online, by Region Latin America North America Middle East & Africa Asia Pacific Europe 420 680% 20%40%60% 0% Online PC/Laptop/Tablet Online Mobile
  40. 40. MOBILE ONLINE Source: WeAreSocial | eMarketer | Ericson http://www.slideshare.net/wearesocialsg - http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774
 http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-june-2014.pdf 3G &4G CONNECTIONS COMPARED TO MOBILE CONNECTIONS 57% 31% 85% 16% 84% 85% 53% 21% 34% 8% 48% 53% Central America South America Africa Oceania East Asia Southeast Asia Central Asia North America South Asia East EuropeWest Europe Middle East Global Average 38% Latam Average 57% Data volumes and revenues are growing strongly in Latam, fuelled by the changing device mix with increasing smartphone adoption and mobile broadband services
  41. 41. MORE MOBILE PHONESTHAN PEOPLE Source: eMarketer | WeAreSocial | GSMA | UOL http://www.emarketer.com/Article/Nearly-400-Million-Latin-America-Used-Mobile-Phones-2014/1011818 - http://www.gsmamobileeconomylatinamerica.com/GSMA_Mobile_Economy_LatinAmerica_2014.pdf
 http://tecnologia.uol.com.br/noticias/redacao/2014/11/14/numero-de-linhas-de-celulares-no-brasil-passa-de-278-milhoes.htm#fotoNav=17 THERE ARE MORE MOBILE CONNECTIONS THAN PEOPLE IN BRAZIL 2013 2014 2015 2016 2017 2018 434.4426.1416.5406.9395.5 379.5 63.2% 65.2% 66.4% 67.3% 68.2% 68.9% Mobile Phone Users Latin America By September 2014, there were 702 million mobile connections in Latin America (112,3% compared to population) +80% prepaid connections In Brazil, there are 278 million mobile connections (138% compared to population)
 75% prepaid connections 57.0% 62.0% 67.0% 72.0% 77.0% 2013 2014 2015 2016 2017 2018 Brazil Mexico Argentina Latam Mobile Phone user penetration by Country
  42. 42. RecargaPay is airtime and bill payments for the mobile generation. The main problem we are solving is the +20 min that most people in Latin America spend in lines to pay for airtime or utilities, when they could be transacting on their mobile in 10 seconds. This happens billions of times a year. The second problem is that access to smartphones largely exceeds banked population, which means that many are left out of the convenience of mobile payments, due to lack of access to digital payments. RecargaPay is already the leading mobile prepaid top-up platform in Brazil and Latin America, (with over 1 million mobile customers), and it is now expanding into utility bill payments and financial services for the unbanked. We feel that it is time to democratize mobile payments. More info: http://recargapay.com/about

×