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Melbourne Sydney Beijing
Level 1 Suite 37 101, Building 22,
10 Queens Road 401 Pacific Highway Courtyard 4 Gongti Bei Lu
MELBOURNE ARTARMON Chaoyang District
VIC 3004 NSW 2064 BEIJING CBD, 100027
Ph: (03) 9866 7333 Ph: (02) 9660 4564 Ph: +86 (10) 6500 0910
SmartTrans	
  revenue	
  grows	
  with	
  405,640	
  mobile	
  payment	
  transactions	
  in	
  November	
  
	
  	
  
• Month-­‐on-­‐month	
  growth	
  in	
  biller	
  numbers	
  accelerating	
  -­‐	
  405,640	
  unique	
  payments	
  in	
  November	
  alone	
  
• Revenue	
  from	
  transaction	
  fees	
  for	
  November	
  of	
  $180,000	
  
• SmartTrans’	
  platform	
  transacts	
  1	
  million	
  customer	
  payments	
  so	
  far	
  in	
  FY	
  2015	
  
• Increased	
  third-­‐party	
  product	
  uptake	
  driving	
  growth	
  in	
  SmartTrans’	
  transaction	
  revenue	
  	
  
• Retention	
  rates	
  strong	
  –	
  indicates	
  a	
  stable	
  and	
  recurring	
  revenue	
  source	
  	
  
• Growing	
  number	
  of	
  active	
  billers	
  creating	
  a	
  valuable	
  and	
  saleable	
  consumer	
  database	
  	
  
	
  
10	
  December	
  2014:	
  Mobile	
  and	
  online	
  payments	
  platform	
  and	
  logistics	
  software	
  provider	
  SmartTrans	
  Holdings	
  Limited	
  (ASX:	
  
SMA)	
  (‘SmartTrans’	
  or	
  ‘the	
  Company’)	
  is	
  pleased	
  to	
  report	
  that	
  its	
  mobile	
  payments	
  business	
  in	
  China	
  has	
  reached	
  a	
  key	
  
milestone	
  with	
  1	
  million	
  mobile	
  billing	
  transactions	
  processed	
  in	
  FY	
  2015.	
  The	
  number	
  of	
  billing	
  transactions	
  showed	
  strength	
  
with	
   405,640	
   transactions	
   processed	
   in	
   November	
   alone.	
   Over	
   200,000	
   of	
   these	
   transactions	
   came	
   from	
   new	
   Chinese	
  
consumers	
  on	
  the	
  platform.	
  	
  
	
  
SmartTrans	
   earns	
   a	
   percentage	
   of	
   each	
   transaction	
   fee	
   which	
   equates	
   to	
   almost	
   $180,000	
   of	
   revenue	
   to	
   SmartTrans	
   in	
  
November,	
   up	
   from	
   $120,000	
   in	
   October.	
   As	
   the	
   company	
   secures	
   more	
   third	
   party	
   billing	
   arrangements,	
   it	
   expects	
   its	
  
revenue	
  from	
  transaction	
  fees	
  to	
  grow.	
  	
  	
  
	
  
SmartTrans	
  has	
  recently	
  implemented	
  a	
  strategy	
  to	
  fast-­‐track	
  revenue	
  growth	
  from	
  its	
  mobile	
  billing	
  platform	
  business	
  in	
  
China,	
  leveraging	
  off	
  the	
  direct-­‐to-­‐phone	
  billing	
  agreements	
  it	
  has	
  in	
  place	
  with	
  the	
  three	
  major	
  telcos	
  –	
  China	
  Mobile,	
  China	
  
Unicom	
  and	
  China	
  Telecom	
  –	
  who	
  report	
  that	
  they	
  collectively	
  have	
  some	
  1.3	
  billion	
  mobile	
  subscribers¹.	
  
	
  
	
  
Active	
  user	
  billings	
  by	
  SmartTrans	
  in	
  China	
  to	
  the	
  end	
  of	
  November	
  2015	
  
	
  
SmartTrans	
  has	
  secured	
  additional	
  agreements	
  for	
  billing	
  for	
  third-­‐party	
  products	
  in	
  recent	
  months	
  driving	
  the	
  accelerated	
  
growth	
  in	
  transaction	
  fees	
  in	
  November.	
  The	
  payments	
  platform	
  is	
  delivering	
  significant	
  month-­‐on-­‐month	
  growth	
  in	
  active	
  
users	
  billed	
  –	
  the	
  November	
  figure	
  represents	
  a	
  58%	
  increase	
  on	
  October.	
  The	
  table	
  above	
  reflects	
  the	
  recent	
  rapid	
  growth	
  in	
  
the	
  number	
  of	
  billing	
  transactions	
  in	
  FY2015.	
  	
  
	
  
SmartTrans	
  is	
  witnessing	
  more	
  recurring	
  transactions	
  and	
  a	
  high	
  retention	
  rate	
  of	
  users,	
  which	
  is	
  leading	
  to	
  more	
  stable,	
  
predictable	
  and	
  recurring	
  revenue	
  streams.	
  SmartTrans	
  is	
  very	
  encouraged	
  by	
  the	
  fact	
  that	
  the	
  database	
  of	
  active	
  billers	
  it	
  is	
  
building	
  has	
  become	
  a	
  very	
  valuable	
  asset	
  in	
  its	
  own	
  right	
  with	
  the	
  company	
  examining	
  revenue-­‐generating	
  opportunities	
  for	
  
this	
  database.	
  	
  
	
  
Melbourne Sydney Beijing
Level 1 Suite 37 101, Building 22,
10 Queens Road 401 Pacific Highway Courtyard 4 Gongti Bei Lu
MELBOURNE ARTARMON Chaoyang District
VIC 3004 NSW 2064 BEIJING CBD, 100027
Ph: (03) 9866 7333 Ph: (02) 9660 4564 Ph: +86 (10) 6500 0910
SmartTrans	
  Managing	
  Director	
  Bryan	
  Carr	
  commented:	
  “The	
  recent	
  growth	
  in	
  consumer	
  transactions	
  through	
  SmartTrans’	
  
payments	
  platform	
  is	
  a	
  clear	
  indication	
  that	
  our	
  platform	
  is	
  delivering	
  strong	
  and	
  growing	
  revenue	
  streams	
  and	
  that	
  the	
  
SmartTrans	
  platform	
  can	
  provide	
  third	
  parties	
  billing	
  access	
  to	
  a	
  very	
  wide	
  pool	
  of	
  Chinese	
  consumers	
  –	
  all	
  of	
  which	
  can	
  be	
  
billed	
  via	
  the	
  multiple	
  billing	
  agreements	
  we	
  have	
  integrated	
  into	
  one	
  platform.	
  	
  	
  	
  
	
  
“The	
  growth	
  in	
  transaction	
  numbers	
  and	
  new	
  users	
  in	
  the	
  last	
  two	
  months	
  has	
  been	
  driven	
  by	
  more	
  Chinese	
  consumers	
  
purchasing	
  a	
  range	
  of	
  online	
  content	
  through	
  their	
  mobile	
  phone	
  accounts.	
  We	
  believe	
  that	
  making	
  more	
  online	
  content	
  
available	
  to	
  these	
  customers	
  from	
  additional	
  third	
  party	
  providers	
  will	
  lead	
  to	
  continued	
  growth	
  in	
  SmartTrans’	
  revenue.	
  The	
  
rapid	
  acceleration	
  in	
  the	
  number	
  of	
  recurring	
  transactions,	
  or	
  subscription	
  billing	
  payments,	
  is	
  very	
  compelling.	
  	
  
	
  
	
  “We	
  are	
  also	
  very	
  encouraged	
  by	
  the	
  future	
  prospects	
  for	
  our	
  database	
  of	
  active	
  billers	
  which	
  has	
  emerged	
  as	
  a	
  valuable	
  
asset.	
  We	
  believe	
  the	
  consumer	
  reach	
  we	
  are	
  building	
  in	
  China	
  represents	
  an	
  excellent	
  marketing	
  tool	
  that	
  will	
  appeal	
  to	
  a	
  
wide	
  range	
  of	
  potential	
  marketers	
  across	
  multiple	
  sectors.	
  We	
  look	
  forward	
  to	
  updating	
  shareholders	
  in	
  this	
  regard,	
  and	
  
reporting	
  on	
  new	
  third	
  party	
  billing	
  agreements.”	
  
	
  
	
  
-­‐	
  ENDS	
  –	
  
1.	
  Source:	
  	
  www.chinamobileltd.com,	
  www.chinaunicom.com,	
  www.chinatelecom.com.cn	
  
	
  
	
  
	
  
Further	
  information	
  please	
  contact:	
  	
  
Bryan	
  Carr	
  
Managing	
  Director	
  	
  
AUST:	
  +61	
  412	
  111	
  968	
  	
  
CHINA:	
  +86	
  138	
  1188	
  8401	
  
	
  
Media	
  inquiries	
  to:	
  Ben	
  Jarvis,	
  	
  
Six	
  Degrees	
  Investor	
  Relations:	
  	
  
+61	
  413	
  150	
  448	
  
About	
  SmartTrans	
  
SmartTrans	
  Holdings	
  Limited	
  (ASX:	
  SMA)	
  is	
  a	
  leading	
  Australian	
  technology	
  and	
  software	
  provider	
  that	
  
has	
  developed	
  a	
  mobile	
  and	
  online	
  billing	
  and	
  payment	
  platform	
  for	
  the	
  China	
  market.	
  The	
  company	
  has	
  
agreements	
  in	
  place	
  with	
  China	
  Mobile,	
  China	
  Unicom,	
  China	
  Telecom	
  CMPay,	
  UnionPay	
  and	
  Alipay.	
  With	
  
the	
  growing	
  use	
  of	
  the	
  smartphone	
  as	
  a	
  billing	
  device	
  in	
  China,	
  the	
  company	
  is	
  experiencing	
  significant	
  
uptake	
  of	
  its	
  technology	
  in	
  that	
  market.	
  SmartTrans	
  has	
  also	
  developed	
  cutting-­‐edge	
  proprietary	
  logistics	
  
software	
  which	
  is	
  used	
  by	
  some	
  of	
  Australia’s	
  leading	
  blue-­‐chip	
  organisations	
  who	
  have	
  long	
  term	
  
contracts	
  in	
  place	
  with	
  the	
  company.	
  SmartTrans	
  is	
  assessing	
  growth	
  opportunities	
  for	
  its	
  logistic	
  offering	
  
in	
  China	
  to	
  complement	
  its	
  mobile	
  and	
  online	
  payments	
  platform.	
  
	
  
	
  

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Billing update

  • 1. Melbourne Sydney Beijing Level 1 Suite 37 101, Building 22, 10 Queens Road 401 Pacific Highway Courtyard 4 Gongti Bei Lu MELBOURNE ARTARMON Chaoyang District VIC 3004 NSW 2064 BEIJING CBD, 100027 Ph: (03) 9866 7333 Ph: (02) 9660 4564 Ph: +86 (10) 6500 0910 SmartTrans  revenue  grows  with  405,640  mobile  payment  transactions  in  November       • Month-­‐on-­‐month  growth  in  biller  numbers  accelerating  -­‐  405,640  unique  payments  in  November  alone   • Revenue  from  transaction  fees  for  November  of  $180,000   • SmartTrans’  platform  transacts  1  million  customer  payments  so  far  in  FY  2015   • Increased  third-­‐party  product  uptake  driving  growth  in  SmartTrans’  transaction  revenue     • Retention  rates  strong  –  indicates  a  stable  and  recurring  revenue  source     • Growing  number  of  active  billers  creating  a  valuable  and  saleable  consumer  database       10  December  2014:  Mobile  and  online  payments  platform  and  logistics  software  provider  SmartTrans  Holdings  Limited  (ASX:   SMA)  (‘SmartTrans’  or  ‘the  Company’)  is  pleased  to  report  that  its  mobile  payments  business  in  China  has  reached  a  key   milestone  with  1  million  mobile  billing  transactions  processed  in  FY  2015.  The  number  of  billing  transactions  showed  strength   with   405,640   transactions   processed   in   November   alone.   Over   200,000   of   these   transactions   came   from   new   Chinese   consumers  on  the  platform.       SmartTrans   earns   a   percentage   of   each   transaction   fee   which   equates   to   almost   $180,000   of   revenue   to   SmartTrans   in   November,   up   from   $120,000   in   October.   As   the   company   secures   more   third   party   billing   arrangements,   it   expects   its   revenue  from  transaction  fees  to  grow.         SmartTrans  has  recently  implemented  a  strategy  to  fast-­‐track  revenue  growth  from  its  mobile  billing  platform  business  in   China,  leveraging  off  the  direct-­‐to-­‐phone  billing  agreements  it  has  in  place  with  the  three  major  telcos  –  China  Mobile,  China   Unicom  and  China  Telecom  –  who  report  that  they  collectively  have  some  1.3  billion  mobile  subscribers¹.       Active  user  billings  by  SmartTrans  in  China  to  the  end  of  November  2015     SmartTrans  has  secured  additional  agreements  for  billing  for  third-­‐party  products  in  recent  months  driving  the  accelerated   growth  in  transaction  fees  in  November.  The  payments  platform  is  delivering  significant  month-­‐on-­‐month  growth  in  active   users  billed  –  the  November  figure  represents  a  58%  increase  on  October.  The  table  above  reflects  the  recent  rapid  growth  in   the  number  of  billing  transactions  in  FY2015.       SmartTrans  is  witnessing  more  recurring  transactions  and  a  high  retention  rate  of  users,  which  is  leading  to  more  stable,   predictable  and  recurring  revenue  streams.  SmartTrans  is  very  encouraged  by  the  fact  that  the  database  of  active  billers  it  is   building  has  become  a  very  valuable  asset  in  its  own  right  with  the  company  examining  revenue-­‐generating  opportunities  for   this  database.      
  • 2. Melbourne Sydney Beijing Level 1 Suite 37 101, Building 22, 10 Queens Road 401 Pacific Highway Courtyard 4 Gongti Bei Lu MELBOURNE ARTARMON Chaoyang District VIC 3004 NSW 2064 BEIJING CBD, 100027 Ph: (03) 9866 7333 Ph: (02) 9660 4564 Ph: +86 (10) 6500 0910 SmartTrans  Managing  Director  Bryan  Carr  commented:  “The  recent  growth  in  consumer  transactions  through  SmartTrans’   payments  platform  is  a  clear  indication  that  our  platform  is  delivering  strong  and  growing  revenue  streams  and  that  the   SmartTrans  platform  can  provide  third  parties  billing  access  to  a  very  wide  pool  of  Chinese  consumers  –  all  of  which  can  be   billed  via  the  multiple  billing  agreements  we  have  integrated  into  one  platform.           “The  growth  in  transaction  numbers  and  new  users  in  the  last  two  months  has  been  driven  by  more  Chinese  consumers   purchasing  a  range  of  online  content  through  their  mobile  phone  accounts.  We  believe  that  making  more  online  content   available  to  these  customers  from  additional  third  party  providers  will  lead  to  continued  growth  in  SmartTrans’  revenue.  The   rapid  acceleration  in  the  number  of  recurring  transactions,  or  subscription  billing  payments,  is  very  compelling.        “We  are  also  very  encouraged  by  the  future  prospects  for  our  database  of  active  billers  which  has  emerged  as  a  valuable   asset.  We  believe  the  consumer  reach  we  are  building  in  China  represents  an  excellent  marketing  tool  that  will  appeal  to  a   wide  range  of  potential  marketers  across  multiple  sectors.  We  look  forward  to  updating  shareholders  in  this  regard,  and   reporting  on  new  third  party  billing  agreements.”       -­‐  ENDS  –   1.  Source:    www.chinamobileltd.com,  www.chinaunicom.com,  www.chinatelecom.com.cn         Further  information  please  contact:     Bryan  Carr   Managing  Director     AUST:  +61  412  111  968     CHINA:  +86  138  1188  8401     Media  inquiries  to:  Ben  Jarvis,     Six  Degrees  Investor  Relations:     +61  413  150  448   About  SmartTrans   SmartTrans  Holdings  Limited  (ASX:  SMA)  is  a  leading  Australian  technology  and  software  provider  that   has  developed  a  mobile  and  online  billing  and  payment  platform  for  the  China  market.  The  company  has   agreements  in  place  with  China  Mobile,  China  Unicom,  China  Telecom  CMPay,  UnionPay  and  Alipay.  With   the  growing  use  of  the  smartphone  as  a  billing  device  in  China,  the  company  is  experiencing  significant   uptake  of  its  technology  in  that  market.  SmartTrans  has  also  developed  cutting-­‐edge  proprietary  logistics   software  which  is  used  by  some  of  Australia’s  leading  blue-­‐chip  organisations  who  have  long  term   contracts  in  place  with  the  company.  SmartTrans  is  assessing  growth  opportunities  for  its  logistic  offering   in  China  to  complement  its  mobile  and  online  payments  platform.